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    ET Startup Awards 2022: We’re tweeting through it

    Synopsis

    The drama at Twitter under new boss Elon Musk was also the subject of debate at the ET Startup Awards 2022.

    TwitterAP
    A sign at Twitter headquarters is shown in San Francisco, Friday, Nov. 18, 2022. (AP Photo/Jeff Chiu)
    The drama at Twitter under new boss Elon Musk was also the subject of debate at the ET Startup Awards 2022. Over a million users have quit Twitter since the billionaoire took over. But prominent members of the Indian startup and business community, said they were not planning on leaving anytime soon.

    Earlier, Commerce and industry minister Piyush Goyal said that he’s happy that he was one of the first to get onto Indian microblogging platform Koo. “I think Koo should take over Twitter; that is the strength of Indian entrepreneurs, startups,” he said. . Serial investor and entrepreneur Krishnan Ganesh said Twitter will return to normalcy after all the hullabaloo dies down. “Twitter has created a huge following, but homegrown firms with more Indian users would succeed as well... I would eventually move to both,” he said.

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    Nithin Kamath, founder and CEO, Zerodha and a power user of Twitter, said platform is indispensable. “I started using Twitter around two years ago when I realised how the medium is much more powerful and has a wider reach than traditional media platforms,” said Kamath.

    Other startup CEOs who are not to active on social media in their personal capacity are platform agnostic. “There’s no stickiness as such, whichever platform takes off, we are ready to switch to or operate on both,” said Chaitanya Ramalingegowda, cofounder of Wakefit.co, a sleep and home solutions startup.
    The Economic Times

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