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    How young brands are creating collections with influencers to reach new audiences

    Synopsis

    Leveraging celebrity star power to market and endorse a brand or a product is an age-old strategy. Now, young brands are collaborating with influencers to create products and take them to new audiences without breaking the bank.

    In May, Prableen Kaur Bhomrah, a digital creator promoting body positivity, shared a video with her 300,000-plus followers on Instagram, documenting the struggle of India’s plus-size women in finding the right pair of jeans. In a five-part series, Mumbai-based Bhomrah scoured a fast fashion outlet for the perfect jeans -- in vain. The series, however, could conclude with a twist -- the announcement of her own line of jeans for plus-size women
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    The Economic Times