360 DIGITAL MARKETING CAMPAIGN
Google to simplify disclosures for digitally altered content in election ads
The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the "altered or synthetic content" section of their campaign settings.
Google to require disclosures for digitally altered content in election ads
OpenAI, led by Sam Altman, disrupts covert influence operations through identifying deceptive AI activities, contributing to a crackdown on misinformation in elections.
Aditya Birla Capital to sponsor Indian team at Paris Olympics 2024
Aditya Birla Capital has partnered with the Indian Olympic Association as the Official Sponsor of Team India at the Paris Olympics 2024. The partnership includes launching a marketing campaign featuring India’s leading athletes and brand activations to generate nationwide support for the Indian Olympic contingent.
UPI boosts RuPay market share; cost pressure for gaming firms
Happy Thursday! The integration of UPI with RuPay credit cards has pushed up new issuances but transaction growth hasn’t kept up. This and more in today's ETtech Morning Dispatch.
"Pappu" to People's Leader: How Rahul Gandhi and Congress shifted the narrative, gave a strong opposition to Modi-led NDA
From "Pappu" to People's Leader, Rahul Gandhi's this transformation didn't happen by chance. A dedicated war room and savvy marketing professionals collaborated behind the scenes. Congress party skillfully employed humour (take a look at the Congress Kerala handle on X for a chuckle) and injected drama (such as unveiling washing machines at rallies to metaphorically "clean" BJP's supposed "dirty laundry").
Industry campaigns like 'Mutual Funds Sahi Hai' key to SIP growth: Sunil Subramaniam
I think it is still under-penetrated market. Equity penetration in India is still in the single digit. So, I think there is immense scope for this to grow.
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How brands should inspire politicians to move away from 'divide' and 'drown’ to ‘unify' and 'thrive’
Political parties should be emulating those marketers who have already cracked New India. To narrow-cast our population as a fundamental oneness, courtesy technology and aspiration. Then to engage experientially, with customer-centric regional empathy.
AMCs, insurance stocks offering good money-making proposition: Deven Choksey
I believe that the market is going to remain positive. Investors are going to be remaining confident. Maybe these numbers are going to be forgotten after a couple of days once the ministries and the governments are formed.
How an Israeli firm tried to build anti-BJP narrative during polls
OpenAI claims to have disrupted an AI-based covert operation launched by an Israeli firm that allegedly peddled anti-BJP agenda. In 2021, the BJP government drew flak after Israeli spyware Pegasus was allegedly used to snoop on journalists, Opposition leaders and rights activists
Social media bans distract from real issue
Governments in Australia are considering social media bans for children under 14 or 16, supported by Prime Minister Anthony Albanese. They plan to trial age verification technology with a $6.5 million commitment. However, bans may hinder open discussions about children's online activities with trusted adults, diverting attention from improving digital experiences for children.
Strategic acquisition of mid-level talent is pivotal for D2C companies to grow in this market
The D2C market in India is experiencing significant growth, driven by a surge in consumer numbers and a diversification of offerings. AI and automation are playing a crucial role in revolutionizing operations, while the impact of the Open Network for Digital Commerce (ONDC) is profound.
UPI transactions scale 14 billion peak in May
The record high transactions come after a month-on-month dip in volumes in April to 13.3 billion, with the network dropping 1% from 13.44 billion in March. In May, the average daily transaction value was Rs 65,966 crore with average daily volumes at 453 million. UPI is the fastest growing digital payments channel in the country.
Meta identifies networks pushing deceptive content likely generated by AI
Meta found 'likely AI-generated' content on Facebook and Instagram, including comments praising Israel's handling of the Gaza war. The content was attributed to a Tel Aviv-based political marketing firm, STOIC.
Mixed reality content platform Flam raises Rs 38 crore in funding
Mixed reality (MR) content publishing platform Flam will use the fresh capital to expand its MR platform footprint into new countries in North America, Europe and the Middle East and North Africa.
Senior-level adtech and martech roles combine creativity, tech and business sense
The adtech (advertising technology) and martech (marketing technology) sectors require a unique balance of creativity, business acumen, and technological skills, especially at senior levels. Companies seek professionals with expertise in data analytics, AI/ML, and digital marketing, as these roles are crucial for connecting brands with customers and driving hyper-personalization.
Label padhega India: A key step to build consumer awareness
Product labelling in India faces several issues - ranging from non-compliance with the regulations, language barriers, misinformation and misleading claims, inconsistent labelling standards, illegible labels, lack of transparency, inadequate enforcement of the labelling regulations and imported goods not meeting the Indian labelling standards.
Organised jewellery retailers likely to witness 17-19 pc revenue growth in FY25: Report
The report further stated that the working capital requirements of retailers might increase due to higher inventory levels resulting from the substantial rise in gold prices and new store additions. However, credit profiles should remain stable, it added.
Organised gold jewellery retailers to achieve strong revenue growth in FY25: CRISIL
A CRISIL Ratings report forecasts 17-19% annual revenue growth for organised gold jewellery retailers in fiscal 2025, driven by higher gold prices. Retailers plan marketing efforts to counter demand moderation. Operating profitability may slightly decrease due to increased inventory. Organised retailers will continue gaining market share, with stable credit profiles despite rising working capital debt.
'Stock market rally' from June 4, predicts PM Modi: Should stock, mutual fund, gold investors tweak portfolios before Lok Sabha election results?
Lok Sabha election results 2024: Prime Minister Narendra Modi said that the stock market would have a rally once the election results are out. A few days back, Union Home Minister Amit Shah asked investors to buy the dip before June 4, 2024, as the market will shoot up after that. Now the question is what should investors do till the election results are out? Is it time to accumulate more stocks or avoid the volatility and play it safe? Find out here
Rs 1.4 lakh-crore: The cost parties are paying to woo voters in the world's biggest election
In West Bengal though, it seems candidates across the board aren't ready to give up on the traditional campaign methods just yet with parties displaying an overt preference for a mix and match of tried-and-tested mass outreach methods with those of the digital age.
Shiprocket to upskill 100,000 Indian MSMEs through e-commerce learning
The Shiprocket Growth Academy aims to foster a thriving community where sellers can connect, share valuable insights and learn collaboratively.
The YouTube Election: Social media emerges as key player in Indian polls
Dahiya can see people’s enthusiasm reflected in the sudden surge in subscribers over the past month, along with better likes-to-views ratio and a higher number of comments on videos even when the content is critical and not celebratory.
Star Sports records 51 crore IPL viewers in 51 matches as race to playoffs intensifies
Disney Star, the broadcaster of the Tata IPL, has achieved remarkable viewership milestones as the tournament nears its finals. Star Sports, which airs the tournament, has garnered 51 crore viewers in the first 51 matches, a 5% growth from the previous high of 2019. The broadcaster also saw an 18% growth in minutes of total watch time, with 35,600 crore minutes spent. The IPL continues to attract fans with high-scoring matches and intense games.
Mastering digital frontiers: Exploring programs in digital marketing
Businesses leverage digital marketing for online engagement. Indian School of Business offers programs like Digital Marketing Post Graduate Certificate & Transformation Program. Digital marketing analytics enhances decision-making for marketing effectiveness.
Stocks in news: Tata Consumer, ICICI Pru, RIL, Adani Enterprises, Hero MotoCorp
Shares of Tata Consumer, ICICI Pru, Tata Elxsi, M&M Finance, 360 One Wam, MCX and Cyient DLM will be in focus as the companies will announce their fourth quarter results today.
Mastering the art of digital marketing: Insights from premier business schools
Businesses utilize digital marketing programs from ISB and IIMI to equip professionals with skills and insights for success in the modern digital landscape, focusing on strategies, data-driven decision-making, and emerging technologies like AI and blockchain.
Unlocking success with the professional certificate programme in digital marketing at ISB
Indian School of Business (ISB) Digital Marketing Programme offers a transformative learning experience with practical skills and industry insights for impactful results in the digital marketing landscape.
BJP to reach out to Delhi voters for LS polls through 10K social media workers
BJP's Delhi unit is set to deploy 10,000 social media experts for a 360-degree digital media campaign to ensure maximum voter outreach on seven parliamentary seats. The campaign focuses on creating targeted content and highlighting government achievements and failures.
Investment cycle, not quarterly earnings to drive volume growth going forward: Mayur Patel
Mayur Patel discusses the positive equity market outlook despite premium valuations. Short-term risk has increased in small and midcap space, leading to potential downside. BSE Sensex trading at 3.7x P/B with 18% premium. He says "quarterly earnings will not be very relevant in terms of evaluating the outlook of the market or the economy. "
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