BELIFT LAB
HYBE vs ADOR feud: New Jeans members' parents accuse CEO Hitman Bang of mistreatment
The parents further claimed that the creation of a new girl group - ILLIT with a similar aesthetic just 20 months after their debut significantly damaged the brand value of New Jeans. They also alleged that HYBE CEO Bang Si Hyuk would ignore members whenever they approached him. The letter was first sent to ADOR CEO Min Hee Jin.
BTS agency HYBE launches audit of New Jean’s company ADOR; ADOR CEO Min Hee Jin says parent company ripped off concept of her hit girl group
The clash between the two K-Pop firms began when HYBE initiated an inquiry into ADOR's audit after receiving reports that Min Hee Jin, ADOR's CEO, had sought independence. HYBE called for a shareholders' meeting to hold ADOR's management responsible and select a new director for the organization.
Big Hit and BTS have always grown together upon mutual trust and respect: Global CEO, Lenzo Yoon
We shared all the joys and sorrows together, from performing at a small venue in Korea to touring stadiums worldwide, topping the Billboard Hot 100 chart and being nominated for a Grammy. Big Hit and BTS have always grown together upon mutual trust and respect, and will continue to do so, says Global CEO.
