BRAND AWARENESS

Wooden toy maker Gautam said that different categories of toys will be showcased to buyers such as electronics, soft toys, playground equipment and board games. The country's toy exports declined marginally to USD 152.34 million in 2023-24 from USD ...

The Food Safety and Standards Authority of India (FSSAI) is set to release tighter regulations on protein supplements, after it conducted a study which revealed that dozens of protein powders and supplements were being sold at store shelves, gymnasi...

Eume plans to open its first flagship store this year, starting in Mumbai and tapping the aspirational population in tier II and III cities are among the company's top priorities. The Mumbai-based luxury brand offer diverse products like luggage, ve...

The US Customs and Border Protection (CBP) has recently intensified efforts to combat the smuggling of counterfeit luxury products, leading to the confiscation of numerous fake Adidas, Nike, and Gucci items from travelers, particularly from India. M...

Phishing attacks have become more sophisticated, with cybercrooks using social engineering to impersonate top corporate executives and trick employees into sending money. Fraudsters are also using artificial intelligence, launching bot-based attacks...

Halsey also shared a photo of themselves (the singer uses she/they pronouns) wearing a mask on the initial day of treatment, a text exchange showcasing their newest single, a snippet of them playing acoustic guitar in the dark during the recording o...

Uppercase–a luggage brand started by former VIP Industries MD Sudip Ghose–is in talks with Flipkart-backer Accel to raise new capital, sources told us. This would be the 3rd major deal in the space after Peak XV Partners’ Mokobara investment and Lig...

Jingles have always been a favourite way for many brands to make an identity. In the age of social media and artificial intelligence, sonic branding is poised to get better.

Product labelling in India faces several issues - ranging from non-compliance with the regulations, language barriers, misinformation and misleading claims, inconsistent labelling standards, illegible labels, lack of transparency, inadequate enforce...

There is a growing consumer demand that presents a mine of opportunities for businesses to reevaluate business strategies in terms of eco-friendly packaging.

Out of the 17 Lok Sabha elections starting from 1951, voter turnout exceeded 60% on only seven occasions. The threshold of 65% was reached only in 2014 and 2019. Despite concerns about declining turnout, the first four phases of the current election...

Financial freedom is about pursuing passions without financial burdens, intersecting with the FIRE movement for early retirement like FIRERachita. StockGro's #BFF campaign drives financial awareness in India, empowering individuals to achieve financ...

Pee Safe introduces PeePal, an AI-driven chatbot, to enhance personal hygiene shopping and educate consumers. With the global conversational AI market projected to reach $14 billion by 2025, PeePal aims to personalize the shopping experience and emp...

Cricketers have signed at least half a dozen endorsement, investment, and collaboration deals during the Indian Premier League (IPL) over the past two-three weeks. MS Dhoni has been signed by nutrition startup Explosive Whey, French carmaker Citroen...

D2C brands, primarily online-first, consider expanding to offline stores as Indian retail market grows to $2.2 trillion by 2030. Reports highlight the rise of omnichannel firms like Nykaa, Lenskart, and the shift towards omnichannel purchases.

FMCG companies face quality issues and regulatory actions, risking consumer trust. Nestle India, Patnajali, Bournvita controversy, and Hindustan Unilever rebrand amidst inflation challenges and omni-channel adoption. While stock meltdown and regulat...

Nayan Shah, founder and CEO of Energy Beverages said, “Pioneering vertical labelling, square-shaped bottles, I demonstrate our commitment to innovation. The capital infusion and partnership with JM Financial Private Equity will help us fast-track ou...