BRAND MANAGEMENT

Unveil the best-selling refrigerators of July with this comprehensive guide, showcasing the top models that have captured the market's attention. The selection includes some of the best refrigerator brands such as LG, Whirlpool, Godrej, and Haier, c...

Analysts note that while product prices are normalizing after nearly two years of increases, they remain higher than pre-pandemic levels. This leaves packaged-food companies like PepsiCo with limited pricing power as volumes decrease. PepsiCo raised...

Happy Wednesday! Investors are showing a strong appetite for new-age food brands, with notable investments and expansions taking place. This and more in today’s ETtech Morning Dispatch.

Influencers on Instagram and Amazon are struggling to make money via subscriptions and virtual gifting, and are again relying heavily on brand partnerships. The Instagram subscription feature is facing challenges in India, and virtual gifting has fa...

Let's Try will use the funds to accelerate growth across both offline and online channels. The New Delhi-based company offers a wide range of snacks including baked, fried, and roasted namkeens. Let's Try claims to have a revenue run rate of over Rs...

The commercial value of India's T20 World Cup winning team is expected to soar into billions, surpassing the IPL's brand worth. Key players like Hardik Pandya, Jasprit Bumrah, and Surya Kumar Yadav are set to see a significant increase in their mark...

Titan Company announced its expansion into Bangladesh by launching its jewellery brand Tanishq through a joint venture with Rhythm Group. This initiative, aimed at bolstering its international presence, will begin with the establishment of a manufac...

Veedol has a strong presence across all automotive segments, including 2-wheelers, passenger cars, agri and commercial vehicles (both heavy and small). There are products across various performance specifications and price points. Traditionally stro...

ITC Hotels' strategic expansion across diverse segments led to significant revenue growth, surpassing Rs 1000 crore in Segment EBITDA and witnessing a remarkable 39% increase in Segment PBIT.

Tata Group has maintained its position as India’s most valuable brand with a brand value of $28.6 billion, according to the latest Brand Finance India 100 2024 report. The group's Taj hotel brand also secured the top spot as India’s strongest brand....

The common theme is these are all branded goods and services that consumers are either consuming today or want to consume. So, in a way, this is a heterogeneous thematic, which allows for that opportunity for picking and managing between different s...

ET’s roundup of the wackiest whispers and murmurs in corporate corridors & policy parlours.

The Avendus Capital report attributed the eye-catching growth of large Indian pharma brands to lifestyle diseases, prevalent quality issues that made doctors and customers rely more on big, well-known brands, along with aggressive sales and marketin...

In all market conditions investing in mid-cap stocks is always a challenge for any investor. This challenge gets much bigger when the valuations are extremely high but at the same time the market is in a strong bullish trend. A choice has to be made...

Tanya Dubash, executive director of Godrej Industries, will oversee brand management for Godrej Industries Group (GIG), including Godrej Industries, Godrej Consumer Products, and Godrej Properties. Nyrika Holkar, also an executive director, will lea...

Vedanta Semiconductors, a wholly owned subsidiary of Vedanta, raised Rs 1,804 crore in debt from private creditors such as Varde Partners and Davidson Kempner. The proceeds will be used to lend to Vedanta Ltd to repay its debt, said people with know...

Hitesh Zaveri, SVP & Head at Axis AMC, discusses the investment philosophy, stock selection process, market outlook, and sustainable growth in small cap categories. While ehe Brand Equity Portfolio holdings comprise of companies that have (i) establ...