DIGITALMARKETING

Businesses utilize digital marketing programs from ISB and IIMI to equip professionals with skills and insights for success in the modern digital landscape, focusing on strategies, data-driven decision-making, and emerging technologies like AI and b...

The What's New? Summit 2023, hosted by KIT Global and supported by The Economic Times, provided insights into the future of digital marketing. Key takeaways included the dominance of e-commerce, the transformative role of artificial intelligence, th...

This article explores the power of email marketing within the broader context of digital marketing. It highlights the significant role that email marketing plays in driving customer engagement, nurturing relationships, and maximising conversions. Th...

This article explores the role of market research in digital marketing and highlights its significance in driving data-backed strategies for success. It emphasises the importance of understanding the target audience, identifying market trends and op...

Product management is set to change in the next decade with an increase in agile development, digital marketing, customer data analysis, and product manager responsibility. Product managers will need to adapt with knowledge of new technologies and d...

This article highlights the essential metrics for measuring the ROI of digital marketing efforts, including website traffic, conversion rates, and cost per lead. It also provides steps for crafting a successful digital marketing strategy, such as de...

An MBA in marketing management is a popular two-year postgraduate program in India. It focuses on teaching students complex marketing concepts such as advertising, customer behavior, and digital marketing.

Pay-Per-Click (PPC) advertising is an integral component of digital marketing, used to gauge the success of a company's advertising efforts. PPC has revolutionized the way digital advertising is utilized, including search engine, display, and social...

Traditional marketing and digital marketing are two distinct approaches to promoting a company's services and products. The primary distinction between them is the marketing channel and cost. Digital marketing is less expensive and allows for exclus...

A successful digital marketing strategy requires a clear process and framework that define the phases of generating and implementing the plan, as well as investigating market behavior and defining future channel goals.

Dive into the electric future of digital marketing and explore its new tenets at the exclusive What's New? Summit Delhi on July 27 hosted by KIT Global, and supported by The Economic Times. Watch the finest minds share inspiring, evidence-led insigh...

As technology changes how people live, work, and interact with one another, digital marketers must keep up and apply modern digital marketing tools and methods to ensure success. Let's discuss the four Ps in further detail so that you can create a s...

In the early days of Internet marketing, the strongest indicator of marketing success was whether or not someone responded to what you posted. Because of advances in technology, marketers today employ a trickier tactic known as digital marketing KPI...

A special course at TGC called WEB PRO covers web design, web development, and internet marketing. This unique offering stands out because it is perhaps the only course—not just at TGC, but maybe elsewhere—that, following enrollment and the signatur...

The rise of digital marketing and social media has created a new job role: social media manager. The job entails creating content, devising marketing plans, and managing social media campaigns for businesses. The minimum qualification required is a ...

More than half of the world’s population uses the internet, and 92.6 percent do so on mobile devices, making digital marketing crucial for reaching audiences. Creating a digital marketing strategy starts with understanding your audience by developin...

Digital marketing has become an essential tool for businesses to connect with customers. In India, where over 82% of consumers shop and research online, the digital market is booming. The country's Digital India initiative has stimulated private sec...

Through the internet or other electronic channels, digital marketing enables businesses to advertise their brands to targeted consumers. For a variety of tasks, such as developing pertinent company content, building advertising campaigns, luring cus...

Enriching an ecosystem to enable wealth and value creation for Startups and investors, KofounderzTeam’s the Great Unicorn Hunt is here to further build a sustainable environment