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![Backed by Rahul Dravid, how a letter inspired Plaeto to make shoes for ‘growing feet’](https://img.etimg.com/thumb/msid-94802903,width-100,height-75,resizemode-4/small-biz/entrepreneurship/backed-by-rahul-dravid-how-a-letter-plaeto-to-make-shoes-for-growing-feet.jpg)
Backed by Rahul Dravid, how a letter inspired Plaeto to make shoes for ‘growing feet’
With Rahul Dravid as its brand ambassador, this foot-health-focused company wants to give India affordable shoes that last longer.
![Out of shape: From gyms to yoga centres, the pandemic has completely transformed the fitness industry](https://img.etimg.com/thumb/msid-82285179,width-100,height-75,resizemode-4/small-biz/sme-sector/out-of-shape-from-gyms-to-yoga-centres-the-pandemic-has-completely-transformed-the-fitness-industry.jpg)
Out of shape: From gyms to yoga centres, the pandemic has completely transformed the fitness industry
A health crisis has thrown the fitness industry into disarray. Can it beat the Covid storm again and find its feet?
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