ILGAN SPORTS

HYBE vs ADOR feud: New Jeans members' parents accuse CEO Hitman Bang of mistreatment

The parents further claimed that the creation of a new girl group - ILLIT with a similar aesthetic just 20 months after their debut significantly damaged the brand value of New Jeans. They also alleged that HYBE CEO Bang Si Hyuk would ignore members whenever they approached him. The letter was first sent to ADOR CEO Min Hee Jin.