META AD INVENTORY
When the third-party cookie crumbles: A new privacy-centric internet emerges Third-party cookies, which are used to track the online movement of users, are being phased out by Google. A tool to make a user’s internet experience more intuitive, Cookies became a villain when they became intrusive. How will it transform the int...
25 Feb, 2024, 08.51 AM ISTInstagram or YouTube? Indian brands torn between the two for maximum ad impact Instagram vs YouTube is the power battle that is shaping where brands put their money, and users their attention. Who will garner eyeballs; who will take home more ad budgets? ET speaks to marketers to find out the parameters that will determine who...
04 Feb, 2024, 06.01 AM ISTGoogle India's gross ad revenue grows 12.49% to Rs 28,000 crore Google India's FY23 operating revenue decreased by 0.11% to Rs 9,275 crore from Rs 9,286 crore in FY22. The company has demerged its IT services business to an independent entity, Google IT Services India.
17 Jan, 2024, 11.14 AM IST- ADVERTISEMENT
Meta India’s gross ad revenue swells 13% to Rs 18,300 crore in FY23 Meta's India arm earns ad revenue by selling ad inventory on Facebook, Instagram, and Messenger. Along with Google, Meta has been one of the biggest beneficiaries of the shift in ad spending from traditional platforms to digital.
24 Oct, 2023, 06.00 AM ISTMeta India's gross ad revenue swells 13% to ₹18.3k cr in FY23 Facebook India Online Services, the Indian arm of Meta, reported a 13% growth in gross ad revenue to ₹18,308 crore for the fiscal year ending March 2023. The company changed its operating model from being a reseller to a reseller and operating licen...
24 Oct, 2023, 12.21 AM ISTAmazon Ads eating into Google, Meta’s digital marketing pie Digital advertisers in India shifting up to 20% of their budget from duopoly to ecommerce major; experts see trend continuing
16 Aug, 2023, 02.00 PM ISTMeta to continue investing in India region, says country head Sandhya Devanathan According to Devanathan, Indian businesses are more thoughtful about where they invest their money, but there is no doubt that they are still investing.
10 May, 2023, 06.00 AM ISTFlood of freshers at IT’s Big Four; Byju’s raises $250M, eyes $500M more As of the second quarter, IT companies have not indicated any major change in their fresher intake plans for the year except TCS, which has upgraded its fresher hiring guidance from 40,000 to 47,000.
02 May, 2023, 10.10 PM ISTUS stock market: Nasdaq rallies as earnings season boost offsets economy worries The Nasdaq led gains on Wall Street on Thursday, buoyed by Facebook parent Meta Platforms posting quarterly results that beat revenue forecasts. The social media giant also claimed artificial intelligence was helping to drive traffic to its services...
28 Apr, 2023, 08.27 AM ISTMeta rolls out long-sought tools to separate ads from harmful content Meta also will provide a report via advertising measurement firm Zefr showing Facebook advertisers the precise content that appeared near their ads and how it was categorised.
30 Mar, 2023, 07.59 PM ISTFintechs Paytm, PhonePe, Google Pay eye advertising revenues from D2C brands The interest from D2C brands to advertise on these fintech apps comes as these platforms have amassed a large captive user base and witness high daily user engagement rates with use-cases such as digital payments.
03 Mar, 2023, 05.22 PM ISTAmazon to make big business changes in EU settlement Amazon will make major changes to its business practices to end competition probes in Europe by giving customers more visible choices when buying products and, for Prime members, more delivery options, European Union regulators said Tuesday.
20 Dec, 2022, 09.52 PM ISTWhatsApp India head Abhijit Bose quits; RBI picks five banks for retail CBDC pilot Meta India has been hit by fresh top-level exits, days after the tech giant said it would sack about 11,000 employees worldwide. Abhijit Bose, head of WhatsApp India, and Rajiv Aggarwal, public policy director for Facebook, have quit the company. Ea...
15 Nov, 2022, 07.38 PM ISTGoogle-Facebook duopoly in digital Ad market continues A good indicator of Google and Facebook's dominance in attracting marketers to their platforms is the equalisation levy the two companies pay the tax authorities in the country. The two majors combined paid Rs 2,277 crore out of the total Rs 3,900 c...
03 Nov, 2022, 10.08 PM ISTMeta India clocks gross ad revenues of Rs 16,189 crore in FY 2021-22 According to industry insiders, Google and Facebook continue to roughly corner over 70 of the digital advertising pie in India, and this has been the case for the last few years, indicating a duopoly that has only been strengthening. Globally, Meta ...
17 Oct, 2022, 09.17 PM ISTUS court allows mega antitrust case against Google to proceed According to a Wall Street Journal report in July, Google offered the US government to split its ad-tech business into a separate entity under the Alphabet umbrella, to avoid an antitrust lawsuit.
14 Sep, 2022, 10.28 AM IST‘Mixed’ report card for Amazon India; Zomato deputy CFO quits The company has made headway with customers in metros and tier 1 cities, Bernsetein said in its report, but faces “immense competitive pressure” in new categories such as groceries from domestic players like Reliance (JioMart), and in new markets fr...
01 Sep, 2022, 07.30 PM ISTIs Meta losing its way? The company is pouring billions into its virtual reality division in hopes of Big-Banging the metaverse into existence, but back in the real world, revenue and user growth are stalling.
30 Jul, 2022, 08.56 AM ISTFacebook owner Meta makes antitrust commitments over online advertising Meta has committed to giving access over a five-year period to advertising inventories and campaign data to so-called advertising technology companies on transparent, objective and predictable conditions, the French regulator said.
16 Jun, 2022, 04.56 PM ISTAd giants' grip loosens; Indian VCs bet big on Web3 Alphabet and Meta's local units accounted for more than 85% of the equalisation levy collected by India in the financial year 2020.
08 Dec, 2021, 05.56 AM IST