PARLE PRODUCTS

Indian industry leaders express confidence in the economy's resilience despite the NDA-BJP government's unexpected outcome without an absolute majority. They anticipate policy continuity but caution about potential hurdles due to a stronger oppositi...

"The IPL is well-established and timed to perfection to Indian summers and the start of the financial year. ICC World Cup is trying to play catch up Post-Covid," said Navin Khemka, chief executive of the media buying group GroupM-backed EssenceMedia...

Disney Star announced 19 sponsors for the ICC Men’s T20 World Cup, including Dream 11, Maruti, and more. The tournament, starting on June 1 and featuring 20 teams, will have 55 matches played across the US and West Indies. Matches will be broadcast ...

The Indian Premier League (IPL) 2024 witnessed a 38% surge in audience reach on JioCinema, with 620 million viewers compared to 449 million in the previous season. JioCinema reported a 53% growth in video views, totaling 2,600 crore, and over 35,000...

FMCG giants like Nestle India and ITC are adopting innovative strategies to tap into the growing demand for premium products. Nestle plans to hire tasters and connoisseurs for its super-premium Nespresso coffee and boutiques, while ITC is leveraging...

Quick commerce drove overall ecommerce for these companies as well as the broader fast moving consumer goods (FMCG) industry, company executives said.

Steady demand for consumer goods prevails despite election season disruptions, with notable sales spikes in cooling appliances, small food packs, and traditional snacks. Retailers face challenges due to store closures on voting days.

Rural FMCG demand outpaced urban markets in Jan-Mar 2024. Car companies reported higher rural sales. NielsenIQ noted 7.6% rural growth. Factors include robust rabi crop and government measures. Maruti Suzuki saw record rural sales.

Most consumer goods companies raised prices by more than a quarter in the past two years to offset rising costs under heads such as raw materials, supply chain and energy.

More than 70% of the new products launched by India's largest consumer goods maker Hindustan Unilever in last two years were in the premium segment. Around 65% of all new personal care product launches were in the premium segment for ITC Ltd, doubli...

Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and ble...

Consumer goods companies in India are increasing stocks of small packs of biscuits, bhujias, chips, packaged water, and beverages costing ₹5 and ₹10 each by up to 10% across the country, anticipating a short-term spurt in sales during rallies and me...

FMCG cos are targeting the mass segment by launching digital first products at lower prices due to the growth of e-commerce. This shift includes companies like Parle Products, Emami, Dabur, and Hindustan Unilever (HUL), driven by the need to reduce ...

Leading consumer goods companies like Britannia, Dabur, Amul, and Parle are restricting sales to organized wholesalers like Flipkart Wholesale, Udaan, and Reliance Cash and Carry to avoid margin issues and cannibalization by traditional distributors...

Kirana stores in Ayodhya have stocked up 32% more products compared to last year, anticipating increased demand from the Ram temple inauguration. In contrast, orders placed by mom-and-pop stores with FMCG companies in India remained flat. The invent...

Fast-moving consumer goods (FMCG) companies such as Dabur, Marico and Godrej Consumer Products said in investor notes that advertising, promotion and category development spending had gone up in the December quarter and some said it will increase fu...

India's FMCG companies are facing challenges in rural markets due to sluggish demand caused by deficient rainfall. Stiff competition from local firms exacerbates the situation. However, there is hope for a recovery in rural demand in FY25 with incre...

FMCG giants such as Nestle, ITC, Parle Products, LT Foods, and Coca-Cola are adopting real-time data exchange and demand forecasting to prevent stock-outs at quick-commerce (Q-comm) platforms like Blinkit, Swiggy Instamart, BBNow, and Zepto.

A look at ITC’s top line shows the revenue share of its tobacco business has nearly halved—from 62% in FY14 to 37% in FY23. This change can’t come about unless you understand the Indian consumer. Sanjiv Puri, chairman and managing director of ITC, i...