POP BRANDS

Vraj Iron and Steel's shares trade at a 67 rupee premium in the unlisted market, suggesting a potential 32% listing gain. However, grey market premiums are volatile and may not be accurate. The strong IPO subscription of 126.36 times reflects invest...

Discover unique fashion finds at the Indie Brands Pop-up Sale, featuring exclusive deals on men's, women's, and kids' clothing. Shop a diverse range of trendy, high-quality apparel from independent brands, all at unbeatable prices. Whether you're lo...

DEE Development Engineers, specializing in process piping solutions, is set to list with a 47% premium. The IPO saw strong demand, especially from QIB investors.

National chains such as Third Wave Coffee, Chaayos, AbCoffee, and Boba Bhai have seen a notable increase in foot traffic at their cafes, particularly in northern India, despite the region grappling with record summer temperatures. These cafes are al...

Ecommerce firm POP closed a $2.4 million seed funding round led by India Quotient. They received approval as a Third-Party Application Provider from NPCI for UPI payments via the POPclub app. The funding will expedite initiatives including the POP U...

India's growing soft power is reflected in the evolving t-shirt culture, with localised content becoming popular. The history of t-shirts, from Western undershirts to wearable billboards, highlights the shift towards culturally recognisable designs ...

North Korea sent hundreds more trash-carrying balloons over the border, Seoul's military said Monday, after Kim Jong Un's powerful sister warned of further responses if the South keeps up its "psychological warfare". Seoul's military said the North ...

Though the lineage of tequila goes back to 1000 BCE, to the land of Aztecs (Mexico), where it was once popular as pulque, modern-day master distillers and crafty bartenders think they haven’t reached anywhere in exploring and chiselling out the mind...

Political parties should be emulating those marketers who have already cracked New India. To narrow-cast our population as a fundamental oneness, courtesy technology and aspiration. Then to engage experientially, with customer-centric regional empat...

Pop Diva Rihanna was seen wearing a t-shirt during one of her outings in New York which read “I’m Retired”. This led to her fans speculating on the singer’s future.

The collaboration between NCT and Starbucks has sparked controversy, leading to a notable decrease in followers. While some members, such as Renjun, Winwin, and Taeyong, briefly showed their disapproval online (through since-deleted Instagram storie...

Global pop sensation Taylor Swift has announced three new opening acts for her highly anticipated Eras Tour at Wembley Stadium. Swift revealed the news on her Instagram story.

The rapid adoption of quick commerce and food delivery apps is eating into the sales of retail, and quick service restaurants. This and more in today’s ETtech Top 5.

Investors and startup founders are noticing a trend: D2C businesses across various sectors, like fashion, electronics, and food and beverage, are opening physical stores (going offline) even after their initial funding round.

The parents further claimed that the creation of a new girl group - ILLIT with a similar aesthetic just 20 months after their debut significantly damaged the brand value of New Jeans. They also alleged that HYBE CEO Bang Si Hyuk would ignore members...

"Funko Fusion" is an upcoming video game that combines characters from various NBCUniversal franchises in a single-player or online co-op experience. Scheduled for release on September 13, the game promises an immersive adventure through iconic worl...

The clash between the two K-Pop firms began when HYBE initiated an inquiry into ADOR's audit after receiving reports that Min Hee Jin, ADOR's CEO, had sought independence. HYBE called for a shareholders' meeting to hold ADOR's management responsible...

The company said it aims to build this D2C marketplace via a no-frills approach, enabling brands to benefit from deeper data and insights as well as POPcoins.

e-Commerce enabler POP anticipates expanding its rewards coin user base to 8 million by the end of the next year, up from the current 1.5 million. The company plans to achieve this through new launches of e-commerce marketplace and payment instrumen...