PRAVEEN SUTHRUM
Mastering marketing: Why every entrepreneur is first a salesperson
You do not need to be a suave, smooth-talking sales guy. Being sincere about your product or service can do the trick.
If cofounders are such a pain, why do you really need them?
Entrepreneurship is a long and lonely journey. More people will say 'no' to you than 'yes' and if you survive it will be on top of a pile of failures.
To stop being a 'wantrapreneur', you need to burn your options
It was Sun Tzu who said in the Art of War, "When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home."
Find growth by seeking out 'boring' problems
You will get much love when you say you are a startup in any of these fields from entrepreneurs who are your peers and possibly investors.
Working for a startup: This is what your founder wants you to know
If for whatever reason you are called on the side of founders, here are a few helpful hints. To not only survive but thrive.
Start and they will come: How entrepreneurs can find courage to take the plunge
If you want to startup, start up. Make it happen by announcing to the world what you are doing. Stop worrying about sounding foolish or failing, but simply start.
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How to grow your company even if investors don't love you
How do you stay on in healthcare or in fact any other business? The trick is to find your next big idea. And how do you find your next big idea? By looking around your existing footprint.
Building something? Here's how to get those priorities right
Sooner or later, entrepreneurs learn that the market doesn't take very well to less differentiated ideas.
Go beyond the initial idea to discover the core of your startup
Finding the ultimate purpose of your startup is never a one way street. You start with your desire to make an impact in a market that also changes you in turn.
How healthcare became sick-care and what can be done about it
Changes are needed in the healthcare policy that supports an ecosystem in keeping its population healthy and not just fixing the sick.
Three types of decisions you will make as an entrepreneur
Using data helps you make a rational judgment based on information you have at a certain point in time.
How to survive ethical curve balls while doing business in India
It's best to understand the laws of the land we do business in and build a culture of compliance within one's company instead of taking shortcuts.
Leadership requires authenticity, discovering our own being
Gradually I realized that accent like the suit-cut could only go so far. In fact, the world is a different place now where humanity is more worldly-wise than ever before.
That bubbly thing called job satisfaction
Our best expression occurs when we are already happy, not when we are dissatisfied and in the middle of a mental chase. If you observe, the happiest people on earth are usually children under five.
Are we ready for the bottom billion?
The bottom of the pyramid, as management guru C.K. Prahalad called it, is ready for markets that the rest of us routinely take for granted.
Entrepreneurs need to lay seeds for present as well as future
Entrepreneurs need to lay thousands of seeds. There are too many market variables at play to expect any idea to get the precise outcomes you are looking for.
Develop a global context for your startup
Regardless of the solutions your company offers, explore removing the barriers of geography for your customers. Make it easier for them to seek you out from wherever they are.
Take a leaf from Nature to deal with change
If you think about it, we still use a form of typewriter but IBM, once a typewriter manufacturer, isn't known for it anymore.
Key abilities of long-term entrepreneurs
Entrepreneurs need to have the ability to do many tasks required in the organization by going wide as the situation demands. But they also need to be excellent at going deep in at least one key area.
Connecting your startup to global trends
Strategy is about having a broader view of the world and then driving a few hundred feet at a time towards that vision - considering market changes all the time.
The business of passion
Passion spreads like wildfire. And it starts with people. It lights a fire that can make magic happen and make you go heady with excitement.
Three stages of growth in the life of a startup
The biggest challenge that an enterprise faces is that of oblivion - when it forgets to innovate like a startup and gets eaten by one, completing a full cycle.
Switching your mindset from worker to entrepreneur
The way to thrive in today's rapidly changing times is to develop an entrepreneurial mindset where, regardless of where you are in your career, you are taking up the task of creating opportunities for yourself and for those around you.
Build your company with a 100 year mindset
We need to build companies with a 100 year mindset that can impact multiple generations. As entrepreneurs, you will face flak for going against the grain in a world of quick re-sults. But you must.
5 lessons for startups from the mountain top
While battling altitude, weather, hunger, and exhaustion, it occurred to me that there's much in common with climbing a mountain and starting up.
Why and what matter more than how
If every technology, skill set were available, what would you build? That's how you brainstorm and imagine a future-ready idea without the constraints of the present.
Building your startup through communities
The first step in envisioning such a model is to make sure that your idea aligns with inevitable trends. Physical products will increasingly become digital.
Why entrepreneurs need to do business with a sense of humour
Having fun is a mindset. It makes the entrepreneurial journey more joyous for you and the others who join you on the ride.
Need of the hour is creative entrepreneurs
If you think hard, you will realize that what the world really needs is not another idea to pass time or make people spend more money.
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