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    Martech jobs on the rise as digital avenues become prominent in marketing

    Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.

    Bengal govt advises schools to instal location tracking devices, panic buttons in buses

    Advisories mandate safety measures for school buses in Kolkata, including paint color specifications, emergency equipment, and contact details display. Stakeholder consultation and strict regulations on vehicle features and capacity aim to enhance child safety during transportation.

    Parliament statues relocated to ensure they are not in prominent place for MPs to protest: Congress

    The Congress has claimed that relocating statues of Mahatma Gandhi, B R Ambedkar, and Chhatrapati Shivaji within Parliament aims to prevent MPs from conducting peaceful protests. Congress general secretary Jairam Ramesh shared a circular stating the statues will be moved to a newly created 'Prerna Sthal'. The Lok Sabha Secretariat said the relocation ensures visitors can conveniently view the statues. Ramesh argued the move intends to keep the statues away from prominent protest sites, criticizing it as a tactic to stifle opposition.

    Northern Lights expected to return: Here’s where you could see the Aurora Borealis in US

    Space weather forecasters are keeping a close eye on a massive sunspot that has previously produced spectacular aurora displays. This sunspot will remain visible from Earth for another week as it continues its journey across the sun, offering a brief opportunity for potential aurora sightings.

    Has Brand Modi been challenged by Brand Rahul or Brand Kejriwal? Image guru Dilip Cherian explains

    Dilip Cherian illustrates instances where Brand Modi's scale and visibility surpassed competitors through initiatives like Vibrant Gujarat and GIFT City, emphasizing the challenge competitors face in matching his leadership and brand image.

    Will prime residential assets remain the mainstream investment avenue for HNIs in India?

    Real estate, long favored by India's affluent, served as an inflation hedge in a socialist economy. However, liberalization altered dynamics, shifting focus to financial assets as domestic real estate faced cyclicality amidst changing economic landscapes.

    The Economic Times
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