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    REDSEER REPORT

    Video commerce offerings gain traction, Indians spent over 2 mn hours video shopping: Flipkart

    Flipkart announced on Thursday that its video commerce platform has seen significant adoption, with Indian customers spending over 2 million hours on it from June 2023 to May 2024. The increase in usage highlights the growing trend of video commerce in India, driven by tech-savvy and digitally inclined consumers.

    The tech mahadasha: Stars align for India's online astrology market

    Astrology, once a traditional practice, has transformed into a booming online business. With astrologers now accessible online, the industry is experiencing rapid growth. The pandemic further accelerated this trend, leading to a surge in consultations and subscriptions. The online astrology market in India is projected to grow significantly, driven by tech advancements and changing consumer behavior.

    Colorbar looks to go public in three years

    Speaking to ET, managing director Samir K Modi said Colorbar will touch Rs 1,000-crore revenue next fiscal and expand in international markets. The company currently owns and operates Colorbar, 24Seven, and Modicare brands.

    About 90% of Indian retail market will remain offline: Accel’s Prashanth Prakash

    D2C brands, primarily online-first, consider expanding to offline stores as Indian retail market grows to $2.2 trillion by 2030. Reports highlight the rise of omnichannel firms like Nykaa, Lenskart, and the shift towards omnichannel purchases.

    Audio series user base in India projected to reach 540 million by 2027: Redseer report

    The audio series user base in India is projected to reach 540 million by 2027. The growth is driven by the democratization of creator visibility and selection process, compelling storytelling, immersive user experience, and high user engagement. Monetization opportunities through advertising and subscriptions are significant, contributing to higher revenue.

    Food-delivery firms saw orders spike to 6.5 million on New Year’s Eve: Redseer report

    Food-delivery platforms saw a surge in orders on New Year's Eve 2023, with 6.5 million orders placed, an 18% rise from the previous year. According to market research firm Redseer, the gross merchandise value (GMV) was significantly higher, reaching 2.5-3x the daily average at night.

    The Economic Times
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