SHORT FORM VIDEO
LinkedIn to roll out its video offering in India
LinkedIn joins India's $5.5 billion short-form video market, seeing a 60% rise in video uploads. It focuses on professional growth and skilling, engaging creators like Jay Singh. Competing with Instagram and YouTube, LinkedIn taps into 350 million internet users and potential market growth to $12 billion, aiming for monetization through ads and collaborations.
Meta and Vodafone optimise video to boost network efficiency
Meta and Vodafone optimized video delivery across 11 EU networks, easing capacity. Ericsson reported 25% traffic growth by 2024, driven by video at 73%. Alberto Ripepi called it pragmatic amid Big Tech scrutiny. April trials cut Meta's UK traffic. Gaya Nagarajan stressed innovation; Telefonica also optimizes. EU 5G investment push stalled by 2023 end.
Video commerce offerings gain traction, Indians spent over 2 mn hours video shopping: Flipkart
Flipkart announced on Thursday that its video commerce platform has seen significant adoption, with Indian customers spending over 2 million hours on it from June 2023 to May 2024. The increase in usage highlights the growing trend of video commerce in India, driven by tech-savvy and digitally inclined consumers.
Makeover likely to give faceless I-T assessment a friendlier face
"It is being reviewed to assess effectiveness," said an official, adding that there is a line of thinking that it should be made optional for taxpayers. Another official said the idea is to address challenges in its implementation to ease compliance further for taxpayers. A final call will be taken shortly, the official said. The scheme was introduced on April 1, 2021, to reduce the human interface in tax disputes and assessments.
Watch Ranbir Kapoor getting adorable kisses from baby Raha as they return to Mumbai with Alia Bhatt: Viral Video
Alia Bhatt and Ranbir Kapoor returned to Mumbai with their daughter, Raha Kapoor, after attending Anant Ambani and Radhika Merchant’s pre-wedding bash in Europe. A heartwarming video showing Raha kissing her father Ranbir on the cheeks and smiling went viral. The family was warmly received by fans, who praised their hands-on parenting. The grand European celebration saw several celebrities, including Salman Khan, who also returned to Mumbai.
'Mirzapur 3' OTT release date: What to expect from new season? Check plot, cast and everything you need to know
The highly anticipated 'Mirzapur' Season 3 is set to premiere on Amazon Prime Video in July 2024. Pankaj Tripathi returns as the iconic Kaleen Bhaiya, alongside Ali Fazal as Guddu Pandit and other core cast members. This season will delve deeper into power struggles and revenge, with Kaleen Bhaiya fighting to reclaim his throne. Fans can expect intense action, new characters, and a gripping narrative that continues to captivate audiences.
- Go To Page 1
Kedarnath: Helicopter carrying 7 pilgrims makes emergency landing on grass as pilot loses control after hair-raising tail spin. Watch video
A helicopter carrying seven people, including six pilgrims, made an emergency landing near Kedarnath's helipad due to a technical snag. All passengers, including the pilot, are safe. The incident prompted Rudraprayag District Magistrate Saurabh Gaharwar to commend the pilot's quick decision, averting a major mishap. Investigations are underway. Meanwhile, Uttarakhand's Chief Secretary urges Chardham pilgrims to register and follow allocated dates for a smooth yatra experience.
Blue corner notice issued against Prajwal Revanna: Karnataka Home Minister
Karnataka Home Minister Parameshwara also announced state government is seeking Interpol's assistance to repatriate Prajwal Revanna, who faces serious sexual harassment allegations.
Tech platforms make pitch for ad deals as TikTok is roiled by politics
TikTok is expected to generate $8.66 billion in U.S. ad revenue this year according to an estimate from research firm Emarketer. While it is a fraction of the size of Google and Meta, TikTok kicked off the short-form video craze and prompted rivals to build similar features.
How TikTok grew from a fun app for teens into a potential national security threat
TikTok's tumultuous journey includes growth from a teen app to a global trendsetter, facing national security concerns and ownership disputes. The app navigates controversies, bans, and security issues, culminating in a congressional bill for a U.S. sale or ban.
TikTok may be banned in the US. Here's what happened when India did it
The Chinese app TikTok may be forced out of the U.S. due to a measure that has won congressional approval and is on its way to President Biden's signature. The ban was imposed in India in June 2020 following a military clash along the India-China border. The government cited privacy concerns and said that Chinese apps pose a threat to India's sovereignty and security. India has banned over 500 Chinese apps to date, and the ban provided a multi-billion dollar opportunity for content creators and users to snatch up a big market.
Stability AI CEO Emad Mostaque exits startup ‘hollowed out’ by departures, mismanagement
Stability AI CEO Mostaque resigns, leaving a turbulent legacy. The startup grapples with leadership changes, financial strains, and operational hurdles. Uncertain future looms despite efforts to pivot and stabilize amidst fierce competition in the AI landscape.
GTA 6 release date: When will Grand Theft Auto VI video game be launched?
GTA 6 release date is eagerly awaited by gamers as Grand Theft Auto VI online video game is a popular entity.
YouTube Shorts vs Instagram Reels: The battle for dominance in digital content landscape
YouTube and Instagram were growing independently until short video-sharing turned them into big rivals in India’s creator economy. Which is a better platform for content-makers?
TikTok video: How to edit, save, and delete TikTok drafts?
TikTok is a popular short-form video platform where users can share, and watch content that has become viral. Filming, saving, and editing TikTok drafts are very simple processes. Here's everything to know more about how drafts can be created, edited, saved, deleted on TikTok.
TikTok takes on YouTube, tests 30-minute video uploads
Chinese short-video making platform TikTok is apparently testing to help users upload 30-minute videos in a bid to take on Google-owned YouTube.
How short video apps are fuelling big ambitions for content creators from small towns
A BMW bike and a house in Mumbai, homegrown short video apps are fuelling big ambitions for content creators from small towns. Even as platforms are becoming a ladder to fame for these influencers, competition from their urban counterparts is not easy to navigate.
Inside Flipkart’s restructuring; Ad boost for q-commerce, food-delivery
Happy Monday! Walmart-owned ecommerce behemoth Flipkart is undergoing significant restructuring, including an internal workforce reduction. This and more in today’s ETtech Morning Dispatch.
YouTube rolling out policies specifically for dealing with deepfakes and for AI: Ishan John Chatterjee
YouTubes' Ishan John says: “What we are really seeing is viewers as well as creators are meeting this demand for multi-format consumption happening across shots, podcasts, long form, live, it is all available on YouTube and that has been our approach. Also, we are rolling out policies specifically for dealing with deepfakes and for AI. ”
Indian short-form video apps have over 250 million users: Redseer
While global platforms may be popular among urban users, Indian apps have witnessed greater uptake among audiences in non-metro and semi-urban areas, mostly due to availability of regional-language content
'CTV, short-form content driving major growth for YouTube India': Ishan John Chatterjee
YouTube is experiencing a surge in content consumption in India, with both short and long-form videos being watched on mobile and TV screens. While mobile remains the primary screen for digital video consumption, the growth of internet-enabled TVs has led to an increase in content viewing on larger screens.
YouTube now platform of choice for 4 out of 5 Indians online, Shorts usage grows
With an average of 70 billion daily views globally, YouTube Shorts continues to grow in popularity among viewers in India, with 96 per cent aged 18 to 44 using YouTube Shorts.
Shorts may 'cannibalise' YouTube's long-form video biz: report
According to a report in The Financial Times, citing veteran YouTube staff, the short-video platform Shorts "risks cannibalising its core business".
Short-form video revenue opportunity pegged at $8-12 billion by 2030: RedSeer
The report added that the revenue opportunity is spread across three segments - advertising, video commerce, and live gifting.
Move over selfies, short-form video craze grips millions across India
With a spurt in short-form video consumption, thanks to Instagram Reels, YouTube Shorts and several other homegrown platforms, millions of fame-hungry people with an ambition to make quick money have given birth to what is now called a 'creator economy', which is a notch higher than selfie-craze that once gripped India and put parents and healthcare providers in deep trouble.
YouTube Shorts to drive long-term India-first innovations
YouTube Shorts was Google’s answer to Meta-owned Instagram’s Reels and Chinese ByteDance-owned short-video app TikTok.
TikTok to verify political accounts in US, ban campaign fundraising
The move comes as TikTok, owned by China's ByteDance, and other social media platforms are working to clamp down on political misinformation ahead of the US midterm elections in November.
YouTube in challenge to TikTok to give Shorts creators 45% of ad sales
The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give creators 45% of the revenue.
Instagram, YouTube start discouraging users from sharing videos to TikTok
Creators can still post the same Reels video to TikTok, but they need to first upload the video to Instagram, edit it, download that clip and send it over to TikTok, the report mentioned late on Thursday.
Load More
