SOCIAL MEDIA ACTIVITIES
Inside the rise and fall of Indian Twitter rival Koo
Koo, the Indian social media platform aiming to rival Twitter, has closed down due to unsuccessful acquisition negotiations. The company struggled with funding challenges and workforce reductions amidst a competitive landscape.
India among most active countries for Meta's Threads
Meta's Threads boasts 175 million users, with India leading. Mark Zuckerberg highlights its impact. Cricket, like IPL, T20 World Cup, is popular, with 200 creators and players such as Rishabh Pant, Ravindra Jadeja, and Suresh Raina. Launched in July 2023, it gained 100 million sign-ups in a week. Other topics include film, TV, and OTT.
Hardik Pandya's wife Natasa Stankovic breaks silence amidst divorce rumours: 'Discouraged, disappointed and often lost'
Natasa Stankovic, wife of cricketer Hardik Pandya, has recently stirred speculation due to her social media silence following India's T20 World Cup win. In a reflective Instagram video, she addressed feeling "lost" amidst divorce rumors, sharing a message of faith and resilience. The couple's marital status has been a subject of ongoing scrutiny, fueled by Natasa's cryptic posts and absence from celebratory moments.
Social media companies list out worries as Centre readies data protection rules
Social media platforms have said that undoing behavioural tracking of children and targeted advertisements are among the biggest concerns they have with the new data law the government is prepping. The companies are voicing their concerns as rules of the Digital Personal Data Protection (DPDP) Act will be released soon.
Indian Twitter rival Koo shuts down after failed acquisition talks
“Patient, long term capital is essential to build ambitious, world beating products from India be it in social media, Al, space, EV or other futuristic categories. It will need a lot more capital when the space has a global giant already," Radhakrishna said in a joint post along with cofounder Mayank Bidawatka.
Koo founders on why the social media app is shutting down
Once considered as a rival of X (previously Twitter), Tiger Global-backed Indian social media app Koo is shutting down operations. the company founder Aprameya Radhakrishna said on social media. "As for us, we are entrepreneurs at heart and you will see us back in the arena one way or another. Till then, thank you for your time, attention, good wishes and love," Radhakrishna posted on LinkedIn.
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US Supreme Court sidesteps dispute on state laws regulating social media
Legal battles over social media control escalate as court decisions differ. The role of content moderation and free speech rights takes center stage in the ongoing debates and legal challenges.
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
Chewy shares rise 10% after filing shows 'Roaring Kitty' takes stake
Shares of Chewy rose as much as 10% on Monday after a filing showed Keith Gill, the stock influencer known as "Roaring Kitty", had picked up a 6.6% stake in the pet products e-retailer.
Hardik Pandya-Natasa Stankovic marriage: No congratulatory post after T20 WC victory reignites separation rumours
Rumours about a potential split between Serbian actor-model Natasa Stankovic and Indian cricketer Hardik Pandya has resurfaced following India's T20 World Cup win. Despite her usual activity on social media, Natasa's lack of a congratulatory post for Hardik or the Indian cricket team has sparked rumors. A Reddit thread highlighted her silence, leading to debates among users about the couple's relationship status.
Search party: Google's dominance in internet search wanes amid rising app queries and AI threats
The search landscape is evolving rapidly, with Google facing challenges from specialized platforms and AI-driven search experiences. Users now turn to diverse platforms like Amazon and social media for different search needs, impacting Google's heft. The future of search seems to be personalized and AI-driven, reshaping how we navigate the digital world.
Want more engagement on Instagram? Follow CEO Adam Mosseri's expert advice
Instagram Head Adam Mosseri shared valuable tips to help users boost their engagement on the platform. He emphasized the importance of monitoring post performance beyond the first few hours, engaging with comments for up to a week, and focusing on shares as a key metric of success. Mosseri also highlighted that carousels offer multiple opportunities for visibility and stressed that engagement rate is more important than follower count.
Looking young and healthy is the new rich, says Varun Alagh
Through influencer marketing and product differentiation, skincare brands like Mamaearth and The DermaCo cater to a wide Indian audience. The industry's focus on active ingredients and transparency aligns with global skincare trends. Dermatologists and influencers continue to shape consumer preferences, emphasizing the importance of holistic skincare routines.
How Gen Z is retouching the rules of the skincare market in India
These youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whitening or moisturising creams. Influenced by social media, the young India have educated themselves on how each active ingredient works on their skin, even at the granular level of being aware of the exact percentage of ingredients used in products.
Mumbai customer orders Sparx slipper 6 years ago, Flipkart tells customer it's 'arriving today', conversation goes viral
Ahsan Kharbai's six-year wait for his Flipkart order of Sparx slippers became a social media sensation after he received an unexpected call from the platform's customer support. Despite the order showing perpetual delays, Kharbai's humorous recounting of the incident online sparked discussions about e-commerce logistics and customer service challenges.
Stairs made of cash? Dubai tycoon wows girlfriend with unusual gift, vid goes viral
The person in question is Sergey Kosenko, an entrepreneur and social media influencer. Hailing from Moscow, Kosenko has garnered an impressive 7.2 million followers on Instagram. His posts frequently offer glimpses into his relationship with his girlfriend, candid moments with his child, and his travel adventures.
Groww offers user refund after allegations of fund deduction without investment emerge
A Groww user alleged that the platform deducted money without making an investment, prompting Groww to issue a refund and clarification. The company acknowledged an error in the user's dashboard and confirmed no transaction took place. They credited the claimed amount back to the user as a goodwill gesture and requested his bank statement for verification. Groww assured users of its commitment to resolving such issues promptly and transparently, emphasizing no money was deducted. An expert advised careful research before using newer investment platforms.
Crime in North India: How women are becoming instrumental for gangs like Lawrence Bishnoi
Gang leaders in North India are increasingly using social media to recruit women interested in crime, playing multifaceted roles from honey-trapping targets to executing reconnaissance and participating in lethal operations. This trend is credited to Lawrence Bishnoi and his faction, who used social media to enlist females for their criminal enterprises.
Pakistan's ISI honey traps get hyperactive on Indian social media
Pakistan's ISI has been luring Indian defence officials through spies posing as attractive women, with cases like Nishant Agrawal's leak of military secrets to Pakistan coming to light. Pankaj Awasthi, an Uttar Pradesh ATS officer, revealed during Agrawal's trial that 'Sejal' from Pakistan recruited Agrawal through social media, leading to the theft of classified information.
This engineer switched her gender to male on social media: What happened next reveals the dark truth of online advertising
Engineer Karen de Sousa Pesse conducted an eye-opening experiment by changing her gender from female to male on social media platforms. This simple alteration led to a significant shift in the advertisements she received, highlighting prevalent gender stereotypes. Her LinkedIn post sparked discussions on the impact of such biases in marketing and received varied responses from users. Pesse's experiment sheds light on the need for more inclusive advertising practices.
Why 'All Eyes on Congo’ is trending now on social media after ‘All Eyes on Rafah’?
Following the 'All Eyes on Rafah' social media trend, a new movement, 'All Eyes on Congo,' is gaining traction online. This campaign aims to raise awareness about the severe humanitarian crisis and ongoing violence in the Democratic Republic of the Congo (DRC). Social media users are sharing compelling videos and photos, highlighting the conflict that has resulted in over six million deaths and displaced millions more.
Exchanges warn investors of fake trading apps, impostors
Bourses in Mumbai issue warning about social media scams using established brokers' names for high returns.
'All Eyes on Rafah': Tagline goes viral on social media amid Israel-Hamas War
An AI image is doing the rounds on social media that shows multiple refugee tent camps on a barren land. Millions of users have shared the image across the globe to highlight the plight of Palestinians amid the Israel-Hamas War.
Are social media algorithms causing psychological harm to children? Elon Musk thinks so
Elon Musk, CEO of Tesla and father of nine, recently expressed significant concerns about the impact of social media on children. Speaking at the VivaTech fair in Paris, he emphasized the dangers posed by AI algorithms designed to maximize user engagement through increased dopamine levels, making children particularly vulnerable. Musk urged parents to limit their children's exposure to social media, highlighting the potential psychological harm.
Tata Mutual Fund warns investors of fake social media accounts
Tata Mutual Fund has issued a public caution notice to alert its investors, distributors, brokers, investment advisors, partners, and the public about fraudulent activities on social media platforms. The notice highlights the presence of fake websites, mobile applications, and WhatsApp groups impersonating the company or its officials.
BhikuMahtre: Who is social media user 'MumbaichaDon', allegedly arrested by Karnataka police? Why is BJP supporting him?
Karnataka Police reportedly arrested 'BhikuMahtre,' known as 'MumbaichaDon' on social media, in Goa for allegedly inciting communal discord. The arrest was prompted by accusations of sharing a distorted statement of the Karnataka Chief Minister to fuel animosity. BhikuMahtre vows to fight against what he perceives as unjust persecution, receiving support from the BJP. Allegations against him involve posting objectionable content online.
By thy hand, great impressionist
The recent global spectacle of auroras, usually limited to polar regions, amazed millions worldwide due to heightened solar activity. These displays, known as Aurora Borealis and Aurora Australis, are caused by solar particles interacting with Earth's magnetic field. While science explains them, their magical allure persists, inspiring spiritual awe. Tracked since 1755, auroras have fascinated humans for millennia, possibly evoking early thoughts of the divine. Amid modern distractions, they remind us of nature's majestic beauty and the wonder it once inspired in our ancestors.
Delhi poll body has roped in social media influencers for voter awareness: Chief Electoral Officer
Keeping up with the times, the Delhi poll body has roped in social media influencers to encourage youth to exercise their franchise on May 25 when the national capital goes to polls. Speaking to PTI, Delhi Chief Electoral Officer (CEO) P Krishnamurthy said the poll body has been conducting activities under the Systematic Voters' Education and Electoral Participation programme, better known as SVEEP, to spread voter awareness.
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