SOCIAL MEDIA ENGAGEMENT
Are we ‘like’ done here? X’s move to hide likes is the latest sign of their declining power as social media currency
Anushka Kulkarni expresses disappointment over X's decision to hide the "Likes" tab, which she and others used to subtly vet potential romantic interests. She laments the loss of authenticity and charm in likes, questioning whether likes are now being used as private bookmarks or manipulated by bots. The trend of hiding likes has been seen across social media platforms like Instagram and YouTube, prompting varied reactions among users and raising concerns about privacy and social dynamics online.
Ryanair airline's social media jab at UK PM Rishi Sunak goes viral after election defeat
In the wake of UK Prime Minister Rishi Sunak's electoral defeat to Labour's Keir Starmer, low-cost airline Ryanair seized the moment with a viral social media post. The airline playfully offered Sunak a seat on their flights, sparking widespread amusement online. Sunak conceded defeat graciously, accepting responsibility for his party's loss amidst ongoing challenges.
India among most active countries for Meta's Threads
Meta's Threads boasts 175 million users, with India leading. Mark Zuckerberg highlights its impact. Cricket, like IPL, T20 World Cup, is popular, with 200 creators and players such as Rishabh Pant, Ravindra Jadeja, and Suresh Raina. Launched in July 2023, it gained 100 million sign-ups in a week. Other topics include film, TV, and OTT.
Want more engagement on Instagram? Follow CEO Adam Mosseri's expert advice
Instagram Head Adam Mosseri shared valuable tips to help users boost their engagement on the platform. He emphasized the importance of monitoring post performance beyond the first few hours, engaging with comments for up to a week, and focusing on shares as a key metric of success. Mosseri also highlighted that carousels offer multiple opportunities for visibility and stressed that engagement rate is more important than follower count.
How Gen Z is retouching the rules of the skincare market in India
These youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whitening or moisturising creams. Influenced by social media, the young India have educated themselves on how each active ingredient works on their skin, even at the granular level of being aware of the exact percentage of ingredients used in products.
Nagarjuna meets specially abled fan pushed by security. Netizens question if it is just 'dikhawa'
Telugu superstar Nagarjuna faced criticism after a video went viral showing his bodyguard pushing aside a specially-abled fan at Mumbai airport. Nagarjuna apologized and later met the fan, hugging him and reassuring him it wasn't his fault. While some praised his gesture, others accused him of engaging in damage control. The incident sparked a debate on social media about celebrity accountability and the impact of viral backlash.
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No additional CSF personnel being sent to Manipur, troops stationed outside returning home, state government clarifies
On Monday, protests erupted in the valley areas, mainly led by women demanding the removal of central forces, accusing them of biased actions and targeting village guards. Protestors attempted to enter the residence of Chief Minister N Biren Singh but were stopped by the police. Additional CRPF troopers were deployed in Jiribam district following the killing of a 59-year-old farmer, with tensions high between Meitei and Kuki-Zomi communities.
Vijay Mallya attends son Siddhartha Mallya’s lavish UK wedding amidst legal troubles
Fugitive businessman Vijay Mallya was photographed attending his son Siddhartha Mallya's luxurious wedding in the UK, despite facing legal troubles related to a Rs 900-crore loan fraud case. The lavish ceremony took place at Vijay Mallya's $14 million estate in Hertfordshire, attracting close friends and family members for a week-long celebration. The bride, Jasmine, and Siddhartha Mallya exchanged vows in a traditional Christian ceremony.
Anand Mahindra's umbrella hack for monsoon season takes social media by storm: Viral Video
Anand Mahindra shared a viral video showcasing an innovative hands-free umbrella hack perfect for Mumbai's monsoon season. The video features a man who ingeniously modified his umbrella by attaching two hangers, allowing him to wear it like a backpack and keep his hands free. Mahindra's post, which highlighted the cleverness of the "wearable" umbrella, has garnered over 300,000 views and numerous positive reactions.
Slacker generation’s social-media movement against ‘996’ work culture is a warning for Beijing
In response to China's notorious "996" work culture, characterized by grueling 9 am to 9 pm shifts six days a week, a new social media trend called "birding" has emerged. Young Chinese citizens are symbolically rejecting excessive work expectations by posting videos of themselves perched with hands tucked in oversized shirts, digitally placed on tree backgrounds. This protest underscores growing discontent with long hours and poor work-life balance, challenging traditional notions of productivity and national ethos.
Stock market frauds on the rise: 6 ways to protect yourself
With the growing threat market regulator Securities and Exchange Board of India (Sebi) and stock exchanges including NSE have been warning investors of fraudulent entities and persons who scam people through digital means and social media platforms.
The rise of retail trading: How individual investors are shaping the market landscape
The retail trading landscape in India is evolving with the rise of individual investors empowered by technology and access to information. The number of demat accounts surpassed 100 million in 2024, with a significant portion attributed to individual investors.
HR warns employee for watching Babil Khan's interview, spending hours on Ajio during office hours, stealing Maggi, coffee pouches
An HR warning to an employee for using Instagram, Netflix, Naukri.com, and Ajio.com during work hours and stealing office supplies went viral on LinkedIn. Sumit Mishra shared the incident involving his friend, Rishika, which sparked over 400 likes and various comments. Users generally supported the HR's actions, emphasizing the importance of clear communication and workplace integrity.
DS Group launches #SaveTheFuture campaign on 'World Environment Day’
The campaign will run on various social media platforms, where AI-generated images will highlight issues like pollution and the importance of preserving water reservoirs, complemented by reels from content creators, etc.
How memes, live streaming won over the internet on election results day
The internet has been atwitter with polling buzz since election results started unfolding on Tuesday, with netizens posting memes, comments and even some educational information on the polls.
Jeff Bezos attends graduation ceremony of fiancee Lauren Sanchez's son. Who is he and who else attended the party
Jeff Bezos’s fiance shared an Instagram post in which she is seen attending the graduation ceremony of her son. This was an all-family event in which even billionaire Bezos attended.
Dhruv Rathee factor? How YouTubers ruined Modi-led BJP’s game in Lok Sabha elections 2024
Dhruv Rathee factor: From viral sensations to influential voices, YouTubers have emerged as a force to be reckoned with in shaping public opinion and influencing political landscapes. With millions of subscribers and a knack for captivating storytelling, these digital creators have transcended traditional media boundaries to become powerful agents of change. In the realm of Indian politics, one such figure stands out: Dhruv Rathee.
A tale of two INDIAs: One springs a surprise, the other keeps BJP below halfway mark
The opposition INDIA bloc, led by Congress, achieved a significant poll performance in key states, including Uttar Pradesh, preventing the BJP from securing a majority in the Lok Sabha. Rahul Gandhi emphasized the rejection of Narendra Modi and Amit Shah, triggering a stock market plunge.
Russian influencer's creative Indian husband hunt using QR code takes internet by storm: Viral Video
A Russian social media influencer named Dinara has gone viral with her unique quest to find an Indian husband. During a visit to an Indian shopping mall, she posed with a mannequin holding a sign that read, "Looking for an Indian husband (unmarried)," which included a QR code to her Instagram profile. Dinara explained her admiration for Indian culture and values, hoping to find a partner who shares similar family and travel ideals.
Amazon backs social media influencers, launches Creator University
Amazon is promoting India’s social media influencers to create content directly on the Amazon platform. Zahid Khan, director of shopping initiatives at Amazon, highlights the dual approach of leveraging external social media platforms and creating engaging content on Amazon.
Social media bans distract from real issue
Governments in Australia are considering social media bans for children under 14 or 16, supported by Prime Minister Anthony Albanese. They plan to trial age verification technology with a $6.5 million commitment. However, bans may hinder open discussions about children's online activities with trusted adults, diverting attention from improving digital experiences for children.
How to navigate IP challenges in the rise of social media
While social media has created immense opportunities for engagement and expression, it has also raised a myriad of legal challenges, particularly concerning intellectual property (IP) rights including issues around content ownership, digital rights management, deep fakes etc.
Meta's Facebook says it is attracting most young adults in 3 years
Meta's Facebook app is attracting a high number of young adults, aiming to appeal to a younger audience compared to its older user base. The growth is attributed to efforts to compete with TikTok and engage users through features like Marketplace and Groups.
'Papa stopped the war, but could not stop social media': Congress claims win on YouTube, Instagram in comparison to BJP
Congress has reportedly surpassed BJP on social media platforms, with its digital strategy proving more successful. Figures reveal a significant difference in views and engagement on platforms like YouTube, Instagram, Facebook, and Twitter, indicating a stronger connection between Congress's message and the public. This success underscores the party's ability to understand and address public sentiment effectively, setting a new standard for digital campaigning in Indian politics.
Social media poll explosion in the middle of street silence; No public gatherings 48 hours prior to the end of voting process
The digital campaign included posts featuring Prime Minister Narendra Modi, CM Arvind Kejriwal, and Rahul Gandhi, sharing their political stances and messages.
Are social media algorithms causing psychological harm to children? Elon Musk thinks so
Elon Musk, CEO of Tesla and father of nine, recently expressed significant concerns about the impact of social media on children. Speaking at the VivaTech fair in Paris, he emphasized the dangers posed by AI algorithms designed to maximize user engagement through increased dopamine levels, making children particularly vulnerable. Musk urged parents to limit their children's exposure to social media, highlighting the potential psychological harm.
Why Prashant Kishor and Karan Thapar are trending on social media
A viral video shows journalist Karan Thapar confronting political strategist Prashant Kishor with past tweets predicting Congress's defeat in Himachal Pradesh and Telangana. Kishor denied these predictions, appearing upset. Despite the tension, Kishor forecasted BJP winning 300 seats in the 2024 Lok Sabha elections and offered advice to Rahul Gandhi. The video sparked widespread social media reactions.
'Disclose your identity': Kolkata Police's summon to a meme creator on Mamata sparks controversy
The controversy surrounding a meme mocking West Bengal Chief Minister Mamata Banerjee has escalated, with the Kolkata Police demanding the identity of the meme's creator. Failure to comply could lead to legal action under section 42 of the Criminal Procedure Code. This demand is not new, as the police have a history of crackdowns on social media content deemed derogatory towards the Chief Minister. The meme controversy adds to the already heated political battle between the ruling Trinamool Congress and the BJP in West Bengal.
Mainstream media blacking out Cong, party using social network to connect with people: Supriya Shrinate
Respecting India's diversity, the party has been creating content in as many regional languages as possible, said Shrinate who heads the Congress social media and digital platforms cell.
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