SOCIAL MEDIA HUB
AI is learning from what you said on Reddit, Stack Overflow or Facebook. Are you ok with that?
Some longtime users have attempted to erase their previous contributions or transform them into nonsense, but their efforts have not yielded significant results. A few governments, such as Brazil's privacy regulator on Tuesday, have also attempted to intervene. Meta has also encountered resistance in Europe, where it recently put on hold its plans to start feeding people's public posts into training AI systems
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
Heeramandi is now a food hub! Pakistani influencer shares current state of Diamond Bazaar
Heeramandi was founded at the initiative of Hira Singh Dogra, who held the position of prime minister in the Sikh Kingdom of Lahore from September 17, 1843, to December 21, 1844. Hira Singh, the offspring of Dhian Singh Dogra, a respected general under Maharaja Ranjit Singh, took a notable step to strengthen the regional economy.
The YouTube Election: Social media emerges as key player in Indian polls
Dahiya can see people’s enthusiasm reflected in the sudden surge in subscribers over the past month, along with better likes-to-views ratio and a higher number of comments on videos even when the content is critical and not celebratory.
Nervous about falling behind the GOP, Democrats are wrestling with how to use AI
Still smarting from being outmaneuvered on social media by Donald Trump and his allies in 2016, Democratic strategists said they are nevertheless treading carefully in embracing tools that trouble experts in disinformation. So far, Democrats said they are primarily using AI to help them find and motivate voters and better identify and overcome deceptive content.
Influencer marketing firm vHub.ai raises funding from Z21 Ventures, others
vHub.ai secured undisclosed funding to enhance AI technologies for influencer discovery, brand-influencer connections, audience understanding, and expansion into new markets.
- Go To Page 1
Can you believe? Bengaluru is much hotter than Gurugram. Check out next 7 days weather forecast for two IT hubs
Bengaluru is facing higher-than-usual temperatures alongside its water crisis, drawing attention from netizens. The India Meteorological Department recorded Bengaluru's maximum temperature at 37.2°C, 3.2°C above normal, while Gurugram recorded 33.2°C. IMD predicts Bengaluru's maximum temperature to remain at 36°C over the next week.
Bengaluru water crisis: India’s IT hub gets four apps to deal with water shortage woes
Bengaluru's water utility has launched four apps to help residents cope with the water shortage crisis. Jalamitra, Parisara Jalasnehi, Andar Jala, and Samrakshaka allow citizens to volunteer for water leakage detection surveys, book treated water online, apply for borewell permissions, and complain against water misuse on their phones. The Bangalore Water Supply and Sewerage Board also launched the 'Save Blue and Live Green' campaign.
Laksha for Dweep: ₹3.6kcr plan to turn islands in tourist hub
India has proposed a ₹3,600-crore infrastructure upgrade plan for the Lakshadweep islands, aiming to transform them into a tourist hub. The plan includes developing port facilities, peripheral roads, and beachfront amenities. Financed through the Sagarmala scheme, which focuses on port-led development, the initiative aims to boost tourism and generate employment. Despite recent controversy, Lakshadweep's natural beauty lacks sufficient infrastructure, prompting investment to harness its potential and offer an alternative to Maldives.
For MSMEs, social commerce is the new star in e-commerce
The personalised and interactive nature of social commerce is fast reshaping consumer behaviour, and helping small businesses to grow fast.
Elon Musk is spreading election misinformation, but X's fact checkers are long gone
This month, Elon Musk, who has since bought Twitter and rebranded it X, echoed several of Trump's claims about the U.S. voting system, putting forth distorted and false notions that American elections were wide-open for fraud and illegal voting by noncitizens. This time, there were no fact checks. And the X algorithm -- under Musk's direct control -- helped the posts reach large audiences, in some cases drawing many millions of views.
817 startups enroll for Karnataka's startup programme ‘Elevate 2003’, says Priyank Kharge
The IT/BT department says Elevate/Idea2PoC scheme has been designed to identify top innovative startups, which will get the government support to scale up their products or solutions so that they can elevate to the next level.
Digital India Bill tweaks may torpedo safe harbour; engineering colleges redraw placement strategy
The government is planning major tweaks to the Digital India Bill that will endanger the safe harbour provision given to social media companies with regard to user-generated content published on their platforms. More on this in today’s ETtech Morning Dispatch.
All internet firms may not get to dock in safe harbour
A draft of the revised IT Act (The Digital India Bill) shows that the default exemption to internet intermediaries currently available under Section 79 of the IT Act, 2000, is likely to be provided only on a “case-to-case basis” once the new regulations come into force.
Social media is awash in misinformation about Israel-Gaza war, but Elon Musk's X is the most egregious
Experts say that under Elon Musk the platform has deteriorated to the point that it's not just failing to clamp down on misinformation but is favoring posts by accounts that pay for its blue-check subscription service, regardless of who runs them.
iPhone wars: India's Apple crop sparks an Indo-China social media battle
The launch of the latest India-made iPhones though sparked an adverse reaction in China, marked by social media posts and reactions on Chinese state media. One post on Weibo alleged that the India-made iPhone 15 units are being diverted to China after being rejected in Europe for having quality issues.
Reverse mentoring: India Inc finds a lot to learn from Gen Z
Companies in India are embracing reverse mentoring programs to bridge the generational gap and promote learning between younger and older employees. EY India, Citi India, NatWest Group, Honeywell Technology Solutions, Merck, and P&G are among the companies launching or revamping reverse mentoring initiatives. These programs are aimed at teaching senior employees about digital skills, social media branding, hybrid working, diversity and inclusion, and other relevant topics.
Gaming, beauty, travel and fashion among most popular segments in creator economy: Cosmofeed
Micro-influencers are disrupting the marketing space, allowing both brands and consumers to have high engagement and focussed content, the company said.
Social Media and Influencer Marketing for CMOs: Maximizing Brand Reach and Engagement
Social media and influencer marketing have transformed the way brands connect with their audiences. Chief Marketing Officers (CMOs) play a crucial role in utilizing these strategies to drive brand awareness and business growth. Social media platforms offer targeted reach and data-driven insights, while influencer marketing allows for authentic engagement and storytelling.
Europe's sweeping rules for tech giants have kicked in, here's how they work
Google, Facebook, TikTok and other Big Tech companies operating in Europe must comply with one of the most far-reaching efforts to clean up what people see online.
Bengaluru vs Mumbai: UPI payment debate sparks online conversations
A recent incident in Mumbai where a Bengaluru resident struggled to use UPI payment for an autorickshaw ride has sparked a debate on social media. The incident highlighted the contrast in UPI payment acceptance between the two cities, with some arguing that the choice of payment method is a personal preference. Others defended Mumbai's reputation as a financial capital and pointed out that many autorickshaws in the city do accept UPI payments.
Cosmofeed launches unified operating system for creator monetisation
The community dashboard supports creators in streamlining utilities, managing content and using analytics to make decisions that boost earnings.
X social media looking to build a trading hub inside app: report
X social media platform, formerly known as Twitter, is seeking a financial data giant to build a trading hub inside the app, Semafor reported on Thursday, citing people familiar with the matter and plan requests.
New York City: Construction crane partially collapses after catching fire; 2 injured
Authorities in New York City have issued a pressing warning, urgently advising the public to avoid the vicinity of Manhattan.
Swiggy Instamart's ingenious resignation letter goes viral: Redefining creative goodbyes
Under the intriguing tweet, "How to quit your job using Instamart," Swiggy Instamart unveiled a photograph displaying a handwritten resignation letter adorned with an assortment of everyday items replacing conventional words. The ingenious letter featured packets of chocolates, biscuits, tea, and other paraphernalia, ingeniously communicating the intended message. The letter concluded with a lighthearted touch, saying, "Sorry for your loss. You are losing a gem. If UNO UNO."
Las Vegas unveils 'Sphere': World's highest-resolution wraparound LED screen
Las Vegas’ impressive new entertainment venue, The Sphere, boasts of the world's highest-resolution wraparound LED screen. The spherical screen is 366ft high, spans 516ft in width, and has 1.2 million LED lights. The venue comes at a cost of $1.2bn and will officially open later this year. It will show events like live concerts, sporting events, and film screenings, starting with a concert by the popular Irish rock band U2.
Meta adds suicide and self injury crisis support feature in India
Meta has developed a video that will appear above the existing set of resources to better orient people to Meta's in-product crisis support resources.
How to begin your career journey as a micro influencer?
Social media and digitalization have revolutionized the marketing and advertising industry, redirecting the approach of businesses and pushing them towards influencer marketing. The popularity of micro-influencers has soared as they have a highly engaged following that provides a personal and authentic connection with their audience, leading to better engagement rates.
Load More
