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    SOCIAL MEDIA INFLUENCER

    Are we ‘like’ done here? X’s move to hide likes is the latest sign of their declining power as social media currency

    Anushka Kulkarni expresses disappointment over X's decision to hide the "Likes" tab, which she and others used to subtly vet potential romantic interests. She laments the loss of authenticity and charm in likes, questioning whether likes are now being used as private bookmarks or manipulated by bots. The trend of hiding likes has been seen across social media platforms like Instagram and YouTube, prompting varied reactions among users and raising concerns about privacy and social dynamics online.

    Court says social media influencer Andrew Tate can leave Romania but remain in EU as he awaits trial

    Romania court allows influencer Andrew Tate to leave country but remain in EU during trial for human trafficking and rape charges. Tate's spokesperson sees decision as a win. Legal proceedings ongoing with multiple cases against Tate and co-defendants.

    Looking young and healthy is the new rich, says Varun Alagh

    Through influencer marketing and product differentiation, skincare brands like Mamaearth and The DermaCo cater to a wide Indian audience. The industry's focus on active ingredients and transparency aligns with global skincare trends. Dermatologists and influencers continue to shape consumer preferences, emphasizing the importance of holistic skincare routines.

    How Gen Z is retouching the rules of the skincare market in India

    These youngsters are far more conscious of what goes on to their skin, compared to millennials and Gen X. They no longer chase basic whitening or moisturising creams. Influenced by social media, the young India have educated themselves on how each active ingredient works on their skin, even at the granular level of being aware of the exact percentage of ingredients used in products.

    China's crackdown on 'wealth-flaunting' social media puts pressure on influencers to echo the party line

    Chinese regulators crack down on social media influencers flaunting wealth, contrasting with US mental health concerns. The campaign targets extravagant displays, reflecting wider fears of subversive views. Public support for authoritarian measures shapes the crackdown, including pressure on Taiwanese influencers. The effort aligns with China's goal of managing its vast online population under President Xi Jinping's watchful eye.

    Popular fashion influencer Farah El Kadhi with over 1 million followers dies at 36 while on a holiday

    Popular Tunisian social media influencer Farah El Kadhi died in Malta, reportedly from a suspected heart attack. She passed away at Mater Dei Hospital after being rushed there following a cardiac arrest. Farah, 36, known for her architecture work, was in Malta on holiday and promoted companies through Instagram.

    The Economic Times
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