SOCIAL MEDIA MANAGEMENT COURSES
Are we ‘like’ done here? X’s move to hide likes is the latest sign of their declining power as social media currency
Anushka Kulkarni expresses disappointment over X's decision to hide the "Likes" tab, which she and others used to subtly vet potential romantic interests. She laments the loss of authenticity and charm in likes, questioning whether likes are now being used as private bookmarks or manipulated by bots. The trend of hiding likes has been seen across social media platforms like Instagram and YouTube, prompting varied reactions among users and raising concerns about privacy and social dynamics online.
Inside the rise and fall of Indian Twitter rival Koo
Koo, the Indian social media platform aiming to rival Twitter, has closed down due to unsuccessful acquisition negotiations. The company struggled with funding challenges and workforce reductions amidst a competitive landscape.
'Slight water leakage': Northern Railway responds to water leak incident on Delhi-Varanasi Vande Bharat Express. Watch viral video
Passengers aboard the Delhi to Varanasi Vande Bharat Express were in for a surprise when water started dripping from the train's roof, soaking seats. In a viral video, a frustrated passenger captures the scene, exclaiming, “Tell everyone in your college! No body should be travelling…..”
Ahead of debut series, Riyan Parag opens up on breakthrough IPL 2024, trolls, bond with Samson, Sangakkara
Riyan Parag, an all-rounder and Rajasthan Royals star, is set to make his debut for Team India in a T20I series against Zimbabwe starting July 6 at the Harare Sports Club. As the first player from Assam to receive a national call-up, Parag expressed his desire to inspire others from his state to dream big and aim to represent their country.
Martech jobs on the rise as digital avenues become prominent in marketing
Digitalization has permeated all sectors, including marketing, which is now adapting to significant shifts in consumer behavior through the rise of marketing technology (martech). Martech blends marketing with advanced software tools to gain consumer insights and track marketing performance, ensuring organizational growth.
Search party: Google's dominance in internet search wanes amid rising app queries and AI threats
The search landscape is evolving rapidly, with Google facing challenges from specialized platforms and AI-driven search experiences. Users now turn to diverse platforms like Amazon and social media for different search needs, impacting Google's heft. The future of search seems to be personalized and AI-driven, reshaping how we navigate the digital world.
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Want more engagement on Instagram? Follow CEO Adam Mosseri's expert advice
Instagram Head Adam Mosseri shared valuable tips to help users boost their engagement on the platform. He emphasized the importance of monitoring post performance beyond the first few hours, engaging with comments for up to a week, and focusing on shares as a key metric of success. Mosseri also highlighted that carousels offer multiple opportunities for visibility and stressed that engagement rate is more important than follower count.
Mumbai customer orders Sparx slipper 6 years ago, Flipkart tells customer it's 'arriving today', conversation goes viral
Ahsan Kharbai's six-year wait for his Flipkart order of Sparx slippers became a social media sensation after he received an unexpected call from the platform's customer support. Despite the order showing perpetual delays, Kharbai's humorous recounting of the incident online sparked discussions about e-commerce logistics and customer service challenges.
'Kind' thief who stole watch, laptop leaves 'helpful' note for owner saying this...
(Google trends) The police identified the thief as Sang. He climbed the building's wall to get in and stole a watch and an Apple MacBook. While inside, he gathered mobile phones and laptops, piled them on a desk, wrote a note, and left it under the pile of devices.
'Will take a bullock cart but not your airline': Pune Author slams Air India
Pune-based author Aditya Kondawar criticizes Air India Express for poor service after a delayed and uncomfortable flight. He vowed never to fly with the airline again, citing dirty seats and a foul odor. Air India Express apologized and promised improvements.
China's crackdown on 'wealth-flaunting' social media puts pressure on influencers to echo the party line
Chinese regulators crack down on social media influencers flaunting wealth, contrasting with US mental health concerns. The campaign targets extravagant displays, reflecting wider fears of subversive views. Public support for authoritarian measures shapes the crackdown, including pressure on Taiwanese influencers. The effort aligns with China's goal of managing its vast online population under President Xi Jinping's watchful eye.
Rs 45,491 electricity bill by a Gurugram resident makes him wonder if he should switch to candles
Jasveer Singh, co-founder of Gurugram-based Join Hood App, was stunned to receive an electricity bill of Rs 45,491 for just two months. Sharing his disbelief on social media, Singh joked about switching to candles, sparking widespread discussion online.
Slacker generation’s social-media movement against ‘996’ work culture is a warning for Beijing
In response to China's notorious "996" work culture, characterized by grueling 9 am to 9 pm shifts six days a week, a new social media trend called "birding" has emerged. Young Chinese citizens are symbolically rejecting excessive work expectations by posting videos of themselves perched with hands tucked in oversized shirts, digitally placed on tree backgrounds. This protest underscores growing discontent with long hours and poor work-life balance, challenging traditional notions of productivity and national ethos.
Dhruv Rathee accuses Gaurav Taneja of 'exploiting kids for drama': YouTubers clash over 'India' vs 'Bharat' debate. Here's what happened
Two prominent YouTubers, Dhruv Rathee and Gaurav Taneja, engaged in a heated social media debate over the usage of 'India' versus 'Bharat' following comments made by spiritual leader Sadhguru. Rathee criticized Sadhguru's perspective as anti-India, while Taneja defended the diversity of opinions online. The dispute escalated with personal remarks about each other's online presence, reflecting broader discussions on national identity and historical narratives.
Nvidia rises 2.5% to hit another record, solidifies position as world's most valuable company
Nvidia cemented its status as the world's most valuable company after the semiconductor bellwether's shares gained 2.5% to hit another record on Thursday, as partners Dell and Super Micro Computer received server orders for Elon Musk's AI startup.
US billionaire eyes TikTok takeover to save internet from Big Tech
Frank McCourt, a US real estate billionaire, aims to buy TikTok to rescue the internet from the clutches of major platforms that he firmly believes are destroying society and endangering children. To address the problem, McCourt is campaigning for a "new internet" which, he claims, would wrest control of the web away from major platforms like Instagram, YouTube, TikTok, or X. "These platforms have hundreds of thousands of individual attributes about each of us.
Viral: Bengaluru techie couple wants ideas on how to spend post-tax salary of Rs 7 lakh per month
A Bengaluru couple, both software engineers with a combined monthly income of Rs 7 lakh post-tax and no children, seek advice on spending their surplus of ₹3 lakh monthly after expenses. Their dilemma, shared on Grapevine app, garnered humorous responses like adoption requests and serious suggestions including investing in real estate and donating to charity.
Charting the course of the future: Could India take the lead in CleanTech AI?
Although problems such as landfilling, incineration and composting dominate waste disposal, they also give rise to the need for a personalized waste solution.
'Fixer' abuse from the crowd: Pakistan's Mohammad Amir is in the news again
Mohammad Amir's career faced a setback due to his involvement in the spot-fixing scandal in England in 2010. The scandal led to ICC strengthening its policies against such incidents.
Rahul Gandhi takes a leap with new fan following on social media
The number of new followers of Gandhi on Instagram, Twitter and YouTube surged significantly between December 2023 and May 2024 while the monthly addition of new followers by Modi on these platforms either declined marginally or remained static in the run-up to the Lok Sabha elections.
A realistic way to protect kids from social media? Find a middle ground
Ahmed Othman, a teenager from Massachusetts, avoids TikTok and credits his parents, computer scientists, for teaching him about social media's impact on mental health. He is among the minority of teens not on TikTok, as per Pew Research Center data.
Money you paid for Gaza may be heading to Ghaziabad instead
Online scamsters are using the viral ‘All Eyes on Rafah’ campaign as an opportunity to dupe people who want to lend a helping hand or donate to victims of the war in Gaza. The most common scams related to Gaza include fake websites, fake cryptocurrency links, phishing emails, fake video links, and social media scams.
This engineer switched her gender to male on social media: What happened next reveals the dark truth of online advertising
Engineer Karen de Sousa Pesse conducted an eye-opening experiment by changing her gender from female to male on social media platforms. This simple alteration led to a significant shift in the advertisements she received, highlighting prevalent gender stereotypes. Her LinkedIn post sparked discussions on the impact of such biases in marketing and received varied responses from users. Pesse's experiment sheds light on the need for more inclusive advertising practices.
Sebi's rumour verification rule and its implications
A new Sebi rule requires top listed companies to confirm, deny, or clarify market rumours reported in mainstream media, focusing on material impacts on share prices.
How to navigate IP challenges in the rise of social media
While social media has created immense opportunities for engagement and expression, it has also raised a myriad of legal challenges, particularly concerning intellectual property (IP) rights including issues around content ownership, digital rights management, deep fakes etc.
Why young traders are losing money in options
Options trading has lured young traders with the promise of quick riches through social media hype. However, a recent study found that 85% of young traders incur losses within their first year due to a lack of understanding of options strategies.
Has Brand Modi been challenged by Brand Rahul or Brand Kejriwal? Image guru Dilip Cherian explains
Dilip Cherian illustrates instances where Brand Modi's scale and visibility surpassed competitors through initiatives like Vibrant Gujarat and GIFT City, emphasizing the challenge competitors face in matching his leadership and brand image.
Nikhil Kamath invests in Collective Artists
Nikhil Kamath has invested in Collective Artists Network, marking their second venture together. The secondary transaction has resulted in a 5X return for InMobi's Glance, which had previously invested in Collective in 2021. Collective Artists Network has transformed into a versatile media powerhouse, with initiatives like BigBang.Social, Collective Creative Labs, M19, and strategic acquisitions like Under 25 Universe.
Bengaluru police shares practical tips on how to handle road rage situation
To address rising road rage incidents, Bengaluru Police shared a guide on managing such situations effectively. The video advises remaining calm, avoiding arguments, noting vehicle details, and contacting the emergency helpline. It emphasizes safety, suggesting not disrupting traffic, taking photos, and providing accounts to the police. While praised for educating the public, some express concerns about law enforcement's effectiveness and language barriers faced by non-Kannada speakers.
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