SPORTING BEYOND
Anand Mahindra wants spinning milk challenge as Olympic sports. Watch viral video
Anand Mahindra, Chairman of Mahindra Group, has suggested a novel Olympic sport in a viral social media post. The 15-second video, shared on X (formerly Twitter), features a man pouring milk between jugs while spinning, displaying remarkable balance and precision. Mahindra's question, "Why isn't this an Olympic sport?" has sparked widespread debate and fascination online. The post has garnered thousands of views, likes, and shares, with many viewers admiring the man's skill.
We didn't anticipate winning medals in such a short time, says IIS Founder Parth Jindal
Learn about the journey of Parth Jindal, the founder of JSW Sports, and his commitment to developing Olympic champions in India. Discover the impact of the Inspire Institute of Sport in nurturing talent and the strategic partnerships with corporates. Gain insights into the challenges and successes of fostering a culture of sports excellence in the country through innovative initiatives. Witness the evolution of India's sports industry under Jindal's visionary leadership.
Let a thousand IPLs bloom: How India needs to look at sports
India does have 10 major leagues for sports ranging from football and hockey to kho kho and kabaddi, as well as dozens of smaller leagues, ranging from Andhra Premier League to Zee Maharashtra Kusti Dangal. But given India's vast population and geographic spread, India should have thousands of leagues at all levels for all different sports.
At the Paris Olympics, it will no longer be personal for Ukraine's athletes. This time, it's war
Ukraine's haul of 11 medals at the 2016 Rio Games was its smallest as an independent nation and it tumbled to a low of 22nd in the country rankings. Ukraine recovered to 16th at the pandemic-delayed Olympics in Tokyo in 2021 but just one of its 19 medals was gold - another new low.
Premium sneaker stampede sweeps India off its feet and Adidas is game for it
The trend of premiumisation is gaining momentum in the footwear, watches, and gym apparel market, with consumers seeking quality, exclusivity, and a deeper connection with their brands. Adidas and Myntra have seen a 30-40% increase in premium options on their website, reflecting this trend. India's large population aspiring for better products and a natural consumer behavior of constantly seeking improvement are driving this trend.
Sports can push our young out of torpor
Physical activity regimes are usually conducted sporadically, if at all. Increasingly for our young, it's on par with 'Eat your greens', something that gets little traction outside adult surveillance. Instead, why not approach the problem through the more seductive means of competitive sports? India is showing its sporting prowess beyond cricket, throwing up role models for youngsters to emulate.
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India suffered injustice and no one faced the consequences
It has now been five days since India lost to Qatar, thanks to one of the worst refereeing howlers of recent times. The ball had crossed the goal line and gone out of play, but the referees failed to notice. The Indian football association, AIFF, has formally complained to both the world and Asian governing bodies – FIFA and AFC – but are yet to hear back. And chances are they won’t. Nothing tangible will come out of it.
'Chandu Champion' review: Netizens hail Kartik Aaryan's honest portrayal of Murlikant Petkar in Kabir Khan's sports drama
'Chandu Champion' is a sports biopic starring Kartik Aaryan as Murlikant Petkar, India's first Paralympics gold medallist. Directed by Kabir Khan, the film narrates Petkar's inspiring journey from childhood struggles to overcoming adversities and achieving glory in sports. Audiences and critics have praised Kartik Aaryan's transformative performance, calling it his career-best.
Pema Khandu: Harmonizing leadership, sports and music in Arunachal Pradesh
Pema Khandu, the Chief Minister of Arunachal Pradesh, known for leading the state through a constitutional crisis and bringing BJP to power in 2016.
Rohit Sharma doing fine but New York's drop-in pitch faces criticism; ICC mum
Rohit Sharma's bruised bicep is expected to heal before the game against Pakistan on Sunday but the Nassau County ground's track, which is "bordering on dangerous with huge open cracks", has become a concern for stakeholders of the game trying to sell cricket in America through the ongoing T20 World Cup. India opened their campaign with an eight-wicket win in a low-scoring match against Ireland, who were bowled out of 96 in just 16 overs.
Brett Lee granted tax relief by ITAT due to invalid notice service
The Delhi bench of the Income Tax Appellate Tribunal (ITAT) provided relief to former Australian cricketer Brett Lee in a tax case, ruling that the notice served to him under the Income Tax Act was beyond the limitation period. The case involved a ₹3 crore endorsement fee received by Lee for the assessment year 2013-14 from three Indian entities. The tribunal found that the notice, sent a day before the deadline and to the wrong email address, was invalid. As a result, the assessment order was quashed.
Pema Khandu: Music and sports lover who brought BJP to power in bordering Arunachal
Pema Khandu, a sports enthusiast and music enthusiast, has become a prominent leader in Arunachal Pradesh, particularly after a 2016 constitutional crisis that led to president's rule. Khandu was a strategist who brought the Bharatiya Janata Party (BJP) to power for the first time in the northeastern state bordering China. He joined the Congress in 2000 and held various positions before winning a by-election uncontested from his father's constituency Mukto.
'Party in the USA' but Pakistan and India await for T20 co-hosts
The USA secured their first T20 World Cup victory at the Grand Prairie Cricket Stadium in Texas. Aaron Jones' impressive performance led to a thrilling seven-wicket win over Canada, marking a significant milestone for cricket in the USA.
T20 World Cup: Can cricket make inroads in baseball-loving America?
Cricket returns to North America through the T20 World Cup, aiming to capture local interest despite limited awareness. With 30 million U.S. fans, the ICC sees potential. The event sets the stage for cricket's 2028 Olympic comeback. Major League Cricket's launch and strategic marketing aim to expand the sport's U.S. presence.
'Haikyu!!': Comic heroes fuel Japan Olympic volleyball manga mania
"Haikyu!!," the tale of school teams featuring an inspirational comic-book hero determined to beat the odds and his diminutive stature, has sold 60 million copies since its 2012 inception. Turned into a hit anime series, now a new film "Haikyu!!: The Dumpster Battle" has taken 10 billion yen ($65 million) at the Japanese box office and will release in North America this month.
IPL: Incredibly Popular League
The IPL has become a global phenomenon since its inception in 2008, growing in stature and popularity with each passing season. Its success lies in its ability to deliver high-octane entertainment within a cricketing framework that appeals to both purists and casual fans alike. The T20 format ensures fast-paced action, while the inclusion of international stars creates a sense of spectacle and rivalry in every match.
A cricket World Cup is coming to NYC's suburbs, where sport thrives among immigrant communities
Eisenhower Park in New York hosts the T20 World Cup, showcasing cricket's rise in the U.S. with matches between top teams like Pakistan and India. The tournament concludes in Barbados, highlighting the sport's global appeal.
Study reveals athletes with 4-minute mile achievements live longer than expected
A recent study published in the British Journal of Sports Medicine found that athletes who can run a mile in under four minutes tend to live longer than the general population. Researchers tracked the longevity of the first 200 athletes who achieved this feat between 1954 and 1974 and discovered that they lived on average nearly five years longer than predicted.
Olympics isn’t just a sports event, it’s a movement
Last month, World Athletics (WA) made an announcement to reward every Paris Olympics Gold medallist with a cash award of $50,000. While many athletes, including Neeraj Chopra, welcomed the move, it has now sparked a global debate, with the International Olympic Committee (IOC) president Thomas Bach expressing his concerns during an online media briefing recently.
Zendaya's sports drama 'Challengers' earn $15 million in 1st weekend
Zendaya and castmates Mike Faist and Josh O'Connor have been on a globetrotting press tour to get the word out about Italian director Luca Guadagnino's original film, which opened in 3,477 locations in the U.S. and Canada.
Banijay inks strategic partnership with Ravi Shastri's Sporting Beyond
The partnership will combine Banijay's strength in creating entertainment IPs with Sporting Beyond's expertise in cricket. Banijay Asia Group CEO Deepak Dhar told ET that the two companies have partnered due to their complementary strengths.
10 Best Sports Drinks in India for Endless Energy
In India, the best sports drinks offer a refreshing and effective way to replenish electrolytes, restore energy levels, and enhance hydration during physical activity. With a variety of options available in the market, standout brands prioritize formulations that are scientifically developed to optimize performance and recovery. These sports drinks often contain a balanced mix of electrolytes like sodium, potassium, and magnesium, along with carbohydrates to fuel muscles and aid in post-exercise recovery. Trusted by athletes and fitness enthusiasts alike, the best sports drinks in India taste great and deliver essential nutrients to support peak athletic performance and overall well-being.
MS Dhoni is Citroen's new brand ambassador: Sources
Indian cricket legend Mahendra Singh Dhoni has been appointed as the brand ambassador for French carmaker Citroen in India, as per sources. The move aims to boost brand recognition for the Stellantis Group company in the competitive Indian market. Dhoni is set to represent the brand for two years, with an annual fee of Rs 7 crore, as revealed by the sources.
The roving Indian: Rise of luxury sports tourism
The Paris Olympics and the T20 World Cup are not enough for India’s luxury sports tourists who seek unique experiences alongside the sporting events.
In a different league of its own
IPL elevates cricket in India with big names, but faces challenges in global popularity against EPL. It enhances revenue for ICC to support smaller playing nations, aiming for mainstream status like soccer or tennis.
Transition to regulated environment painful for online gaming sector: Dream Sports CEO
Harsh Jain, CEO of Dream Sports, discussed the challenges faced by the online gaming industry in India at Mumbai Tech Week. He highlighted the impact of government regulation and the GST Council's decision.
Sports tech startup SportVot raises Rs 9 crore in funding from Omidyar Network India, others
SportVot has raised Rs 9.4 crore in pre-series A round to expand technology and product offerings, democratise sports through technology, and enhance sports participation. The funding will be used to make live sports content and data capturing more accessible, promote the playing culture, and commercialise sports at the domestic level.
AURUM Unleashed: Elevating your journey beyond boundaries
The AURUM Credit Card redefines luxury in a universe of tailored privileges. From international travel perks and golf privileges to worry-free journeys and an exclusive rewards program, AURUM unveils a world where every moment is an extraordinary experience.
Ram Mandir Sports Guest List: Virat, Dhoni and other sports stars attending Ram Temple ceremony; Here is the full list
Cricket icons Sachin Tendulkar, MS Dhoni, and Virat Kohli lead a star-studded guest list for Ayodhya's historic Ram Mandir ceremony on January 22. The week-long celebration features a blend of sports legends, including Mithali Raj, Kapil Dev, and Viswanathan Anand. The ceremony, rooted in tradition, also hosts industrialists and musicians. With Prime Minister Narendra Modi's participation and a live broadcast, the event signifies a cultural tapestry. A nationwide cleanliness drive adds to the collective celebration, marking this momentous occasion in Indian history.
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