TEAM INDIA BRAND VALUATION

Top Indian cricketers' endorsements are expected to surge after their historic ICC Men's T20 World Cup victory, fast-tracking ongoing deals, say sports marketing experts. Rise Worldwide, managing cricketers like Rohit Sharma and Jasprit Bumrah, expe...

The trend of premiumisation is gaining momentum in the footwear, watches, and gym apparel market, with consumers seeking quality, exclusivity, and a deeper connection with their brands. Adidas and Myntra have seen a 30-40% increase in premium option...

The commercial value of India's T20 World Cup winning team is expected to soar into billions, surpassing the IPL's brand worth. Key players like Hardik Pandya, Jasprit Bumrah, and Surya Kumar Yadav are set to see a significant increase in their mark...

As the national men's cricket team aims to end the drought for an ICC trophy, bars and restaurants that plan to screen the match for fans back home expect to host a full-house and also cater to an increase of 20% to 50% in their online sales.

Star Sports is the official TV broadcast partner of the tournament. Prior to the tournament, the broadcaster had quoted spot buy rates of ₹13-26 lakh per 10-second slots for India and knockout games. The average ad rate for all 55 matches of the tou...

Infosys has also exhibited a strong growth with a 9 per cent growth. The report has put its brand value to USD 14.2 billion despite a slowdown in the global IT Services sector. While HDFC Group has jumped to third sport with a valuation of USD 10.4 ...

Tata Group has maintained its position as India’s most valuable brand with a brand value of $28.6 billion, according to the latest Brand Finance India 100 2024 report. The group's Taj hotel brand also secured the top spot as India’s strongest brand....

India will be touring Zimbabwe for a five-match T20I series following the conclusion of the ongoing ICC T20 World Cup. The series will start on July 6 and go on until July 14 with all matches taking place in Harare.

Nishit Dedhia, the MD and cofounder of Kain Cosmeceuticals, is leading a tour of his cosmetics manufacturing facility in Khopoli, Maharashtra. The facility produces a variety of beauty products for the growing direct-to-consumer market in India.

Aditya Birla Capital has partnered with the Indian Olympic Association as the Official Sponsor of Team India at the Paris Olympics 2024. The partnership includes launching a marketing campaign featuring India’s leading athletes and brand activations...

A study by Kroll ranks India's most powerful celebrity brands based on endorsement portfolios and social media presence, with Bollywood star Shah Rukh Khan ranking third in terms of brand value.

Virat Kohli, SRK, Ranveer Singh: Check celebs with the highest brand value

​And I do not like to name companies, but most of the financial services companies in the world are dependent on their Indian global competency centres to do all kinds of work for them and that is the biggest positive that has happened and due credi...

The Indian Premier League's (IPL) business value has surged by 6.5% year-on-year to $16.4 billion in 2024, driven by key deals with Disney Star, Viacom18, and Tata Sons. Chennai Super Kings retains top spot in brand value, followed by Royal Challeng...

Ahmedabad's Hocco has secured fresh funding of Rs 100 crore (approximately $12 million). Led by the founding Chona family and existing investor Sauce VC, the round valued Hocco at Rs 600 crore. The deal also attracted angel investors like Bollywood ...

The Bharatiya Janata Party (BJP) is predicted to win a landslide victory in the recent Lok Sabha election, making incumbent PM Narendra Modi the second Prime Minister of India after Jawaharlal Nehru. The BJP's campaign relies on three pillars: Modi,...

This article reviews the 10 best black teas available online in India, highlighting their unique flavors, quality, and customer feedback. From robust Assams to delicate Darjeelings, it provides a comprehensive guide to help tea enthusiasts find thei...

​There will probably be governance continuity as well, but almost certainly there will be policy continuity and hence, my point of view to the foreign investors is, beyond a point, you should not overemphasise the elections.

When GST was introduced, there was an argument on the street about business shifting from unorganized to organized sector. There were some businesses, where unorganized players were at an advantage because of the fact that they were able to evade ta...