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    Premium sneaker stampede sweeps India off its feet and Adidas is game for it

    The trend of premiumisation is gaining momentum in the footwear, watches, and gym apparel market, with consumers seeking quality, exclusivity, and a deeper connection with their brands. Adidas and Myntra have seen a 30-40% increase in premium options on their website, reflecting this trend. India's large population aspiring for better products and a natural consumer behavior of constantly seeking improvement are driving this trend.

    ESR acquires additional 27 acres in Chennai’s Oragadam to expand industrial park

    ESR Group, focusing on real estate services and investment in the Asia Pacific region, has expanded its industrial and logistics park in Chennai’s Oragadam by acquiring an additional 27 acres of land. This brings the total area of ESR Oragadam Industrial & Logistics Park to 107 acres, with plans to develop 2.5 million sq ft. The Hong Kong-listed company will invest over Rs 276 crores for construction, including land costs.

    Myntra ropes in Shah Rukh Khan as brand ambassador for 'Trend IRL' campaign

    Myntra has unveiled Bollywood superstar Shah Rukh Khan as its new brand ambassador for the ‘Trend IRL’ (Trend in Real Life) campaign. Known as the 'Baadshah of Bollywood,' Khan will lead this initiative to position Myntra as the top destination for discovering and staying ahead of fashion trends. The campaign, featuring Khan in stylish outfits in everyday settings, underscores Myntra’s mission to democratize fashion and inspire unique style expressions.

    Leading Indian brands of 2024

    RIJAC offers Vegan Leather Bags, EduNique empowers children with skill development, Kadam Colors leads in sustainable fabric dyeing, ToneOp Fit focuses on individual health, and dhartii revolutionizes ethical fashion choices. These brands shape the future with innovation, sustainability, and customer engagement.

    Don’t just moon over your past, Bengal, eyes forward

    Bengal, once the vanguard of intellectual and cultural renaissance in India, saw its prominence wane. This decline is a multifaceted phenomenon, transcending simple political explanations and delving into deeper socio-economic and cultural shifts.

    Reliance Jio joins hands with IIT Bombay to launch Bharat GPT, to bring OS for smart TVs

    Reliance Jio will launch AI-powered products and services in media, commerce, communication, and even devices. Chairman Akash Ambani also revealed Jio's long-standing project of developing its own TV operating system, hinting at a potential launch in the near future.

    The Economic Times
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