TRANSCEND COMMERCE LTD
![Premium sneaker stampede sweeps India off its feet and Adidas is game for it](https://img.etimg.com/thumb/msid-111405784,width-100,height-75,resizemode-4/industry/cons-products/fashion-/-cosmetics-/-jewellery/premium-sneaker-stampede-sweeps-india-off-its-feet-and-adidas-is-game-for-it.jpg)
Premium sneaker stampede sweeps India off its feet and Adidas is game for it
The trend of premiumisation is gaining momentum in the footwear, watches, and gym apparel market, with consumers seeking quality, exclusivity, and a deeper connection with their brands. Adidas and Myntra have seen a 30-40% increase in premium options on their website, reflecting this trend. India's large population aspiring for better products and a natural consumer behavior of constantly seeking improvement are driving this trend.
![ESR acquires additional 27 acres in Chennai’s Oragadam to expand industrial park](https://img.etimg.com/thumb/msid-111063147,width-100,height-75,resizemode-4/industry/services/property-/-cstruction/esr-acquires-additional-27-acres-in-chennais-oragadam-to-expand-industrial-park.jpg)
ESR acquires additional 27 acres in Chennai’s Oragadam to expand industrial park
ESR Group, focusing on real estate services and investment in the Asia Pacific region, has expanded its industrial and logistics park in Chennai’s Oragadam by acquiring an additional 27 acres of land. This brings the total area of ESR Oragadam Industrial & Logistics Park to 107 acres, with plans to develop 2.5 million sq ft. The Hong Kong-listed company will invest over Rs 276 crores for construction, including land costs.
![Myntra ropes in Shah Rukh Khan as brand ambassador for 'Trend IRL' campaign](https://img.etimg.com/thumb/msid-110994418,width-100,height-75,resizemode-4/industry/services/retail/myntra-ropes-in-shah-rukh-khan-as-brand-ambassador-for-trend-irl-campaign.jpg)
Myntra ropes in Shah Rukh Khan as brand ambassador for 'Trend IRL' campaign
Myntra has unveiled Bollywood superstar Shah Rukh Khan as its new brand ambassador for the ‘Trend IRL’ (Trend in Real Life) campaign. Known as the 'Baadshah of Bollywood,' Khan will lead this initiative to position Myntra as the top destination for discovering and staying ahead of fashion trends. The campaign, featuring Khan in stylish outfits in everyday settings, underscores Myntra’s mission to democratize fashion and inspire unique style expressions.
![Leading Indian brands of 2024](https://img.etimg.com/thumb/msid-108453443,width-100,height-75,resizemode-4/news/company/corporate-trends/leading-indian-brands-of-2024.jpg)
Leading Indian brands of 2024
RIJAC offers Vegan Leather Bags, EduNique empowers children with skill development, Kadam Colors leads in sustainable fabric dyeing, ToneOp Fit focuses on individual health, and dhartii revolutionizes ethical fashion choices. These brands shape the future with innovation, sustainability, and customer engagement.
![Don’t just moon over your past, Bengal, eyes forward](https://img.etimg.com/thumb/msid-106635113,width-100,height-75,resizemode-4/news/india/dont-just-moon-over-your-past-bengal-eyes-forward.jpg)
Don’t just moon over your past, Bengal, eyes forward
Bengal, once the vanguard of intellectual and cultural renaissance in India, saw its prominence wane. This decline is a multifaceted phenomenon, transcending simple political explanations and delving into deeper socio-economic and cultural shifts.
![Reliance Jio joins hands with IIT Bombay to launch Bharat GPT, to bring OS for smart TVs](https://img.etimg.com/thumb/msid-106326827,width-100,height-75,resizemode-4/industry/telecom/telecom-news/reliance-jio-joins-hands-with-iit-bombay-to-launch-bharat-gpt-to-bring-os-for-smart-tvs.jpg)
Reliance Jio joins hands with IIT Bombay to launch Bharat GPT, to bring OS for smart TVs
Reliance Jio will launch AI-powered products and services in media, commerce, communication, and even devices. Chairman Akash Ambani also revealed Jio's long-standing project of developing its own TV operating system, hinting at a potential launch in the near future.
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Jio working on 'Bharat GPT' with IIT-B; to launch OS for televisions: Akash Ambani
The company, a unit of Reliance Industries, is also "comprehensively thinking" to launch an operating system for televisions, he said, adding that it has been working on it for a while now.
Dream Theatre eyes $5 million in retail sales from Maradona-branded merchandise
The company has secured the rights to launch the Maradona Consumer Products programme in India from Podium Icons, a division of Podium Brands Group in the UK.
Tech Mahindra to build sports cloud platform on AWS
The platform will build next-generation digital capabilities for sports organisations and deliver immersive sports experiences worldwide.
Black Friday Sale 2023: Top Indian retailers unveil massive discounts and deals across electronics, fashion, and more
Top Indian brands gear up for Black Friday sales post-festive season, offering enticing discounts ranging from 50-70% across electronics, fashion, and beauty. Retail giants like Amazon, Nykaa, and H&M join in, anticipating a sales surge. Alongside significant discounts, the latest iPhone 15 garners attention with an attractive Rs 8,000 discount offer, making it available at Rs 71,900, boasting enhanced features like a 48-megapixel camera and USB-C port. As Black Friday approaches, Indian shoppers brace for a shopping spree filled with irresistible deals and opportunities.
Civil Aviation Ministry keen on airports undertaking measures to tackle fog in winter
On plans to reduce passenger traffic congestion at the airports during the winter, Civil Aviation Secretary Vumlunmang Vualnam said, "It is really about planning the various security counters..., the immigration counters are enough to meet the load, the adequate manpower are posted by the various agencies performing those sovereign functions. So, we monitor it on a weekly basis. We are hopeful that this time it will be much smoother."
Carrying cash 'n' coins
Being cashless is preferred by more and more people. Which is why having cash - and coins - is also growing as the latest personal monetary policy statement among the currency cognoscenti. The tactile pleasures of handling notes and coins have a unique appeal that transcends technological advances.
Chennai-Jaffna flights to operate daily from July 16: Union Minister Scindia
The frequency of flights between Chennai and Sri Lanka's Jaffna will be increased from four times a week to daily services from July 16, a move that will also amplify trade and commerce, Union Minister of Civil Aviation Jyotiraditya Scindia said. Scindia made the announcement in a pre-recorded video message on the second day of the 67th annual convention of the Travel Agents Association of India (TAAI) being hosted in Colombo.
Moidams of the Ahom Dynasty meets all the technical requirements for the World Heritage List
Indian Chamber of Commerce Chairman, Mahesh Saharia Contributes US $ 22000 equivalent to Chief Minister’s Fund for final evaluation to list Moidams a World Heritage Site.
How SMEs can transcend international boundaries with ecommerce
Technologies that run behind e-commerce have empowered SMBs to break geographical boundaries. And as e-commerce reaches deeper beyond urban India, incremental growth is expected from these markets in the coming years.
'India needs to took at Chinese e-commerce for effective taxation and integrating rural economy'
Arun Kumar, speaking at a book launch in Delhi, said that "India needs to follow the Chinese model of e-commerce. They were implemented in the context of their culture. It helped connect with the rural economy and small vendors. But we are following the US (American) model".
Hopeful of conclusion of at least two more trade deals by year-end: Piyush Goyal
Negotiations for a free trade agreement (FTA) with the UK is expected to be concluded this month, while talks with Canada for a deal are progressing at a rapid pace. Piyush Goyal said two FTAs have already been finalised this year and he is hoping for the conclusion of at least two more by the end of this year.
From Bareilly to Imphal, Woovly is harnessing the power of social media influencers in India’s hinterland
A social commerce platform wants to make deep inroads into Tier II and Tier III towns and at the same time, help youngsters supplement their income and find employment.
How e-commerce can play a big role in boosting exports from India
As recently as 8 years ago, if an Indian MSME wanted to set up an exports business, they had to visit global trade fairs, book orders, figure out logistics and shipping and then wait for the payments to come in. Now all of this is achieved seamlessly, thanks to e-commerce.
Tech-enabled convergence of commerce propelling the next era of economic growth
The pandemic has caused both modern and traditional retailers to relook at their growth strategy and business models with a sharper focus on digital adoption and e-commerce channels.
Sebi fines 4 entities for disclosure lapses in SRK Industries case
In four separate orders, a fine of Rs 1 lakh each has been levied by the regulator on Geeta Narayanan, Birendra Kumar Jain, Island Media and Entertainment Pvt Ltd and Maxgain Advisory Pvt Ltd.
Cloud is critical to the growth of our digital content business: Nachiket Pantvaidya, CEO, ALTBalaji
We are in the nascent stage of developing a digital content business in India. The beauty of our business is predicated on providing great content and functional internet.
Demonetisation: How India's internet commerce industry is coping with currency recall
For online retailers that have been collecting a huge slice of their payments in cash against deliveries, order volumes have halved since the November 8.
Reviews42: Blurring the offline-online commerce divide
“We wanted to aggregate that information using our proprietary technology and make it valuable,” said Neeraj Jain co-founder Reviews42.
Pakistani delegation Sohail Lashari says bold steps needed to forge business relations
A Pakistani delegation led by LCCI said there is a need to take bold steps to forge business relations & sought changes in investment laws in both countries.
Lehman Brothers collapse and the lessons for Indian capitalism
Five years after Lehman Brothers collapse, our scams are exposing a desi, resource-hungry form of crony capitalism.
Govt approves denotification of 6 SEZs, 2 new projects cleared
The government today approved denotification of six SEZs, including one textile zone and five IT sector related projects.
On World Earth Day, an urgent call for sustainable commerce, says S. Gopalakrishnan
Sustainable commerce will demand enlightened leadership & imagination, as much of the territory ahead is uncharted, & there is no history to guide us.
Trend picked up from overseas: Bollywood celebrities foray into new ventures
Star value of Bollywood celebrities adds to the appeal of marketing campaigns. But when the celebrity himself is the promoter, it becomes more than just marketing.
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