TWITTER AD SALES
Coaching institute Allen fires 70 sales hands from NExT
Some of Allen's employees affected by the move told ET that the layoffs happened across centres in Chennai, Bengaluru, Delhi, Hyderabad and Panchkula. The offline teaching operations of Allen NExT have also come to a halt, they added.
Tesla's Sales Drop: A sign that its grip on the EV market is slipping
Tesla faced a sharp decline in quarterly sales, sparking concerns about Elon Musk's leadership as competitors like BYD, Kia, and Hyundai saw increases in electric vehicle sales. The market is shifting, with mainstream buyers possibly put off by Tesla's unconventional design and service issues. The company must address challenges to regain momentum.
How did Kanye West's Super Bowl ad shot on zero budget spark $19 mn Yeezy sales?
Kanye West's unconventional Super Bowl ad for his Yeezy fashion line, filmed simply on his cell phone, leads to a staggering $19 million in sales on Yeezy.com. The success comes at a crucial time, as West reveals he was on the brink of bankruptcy just months prior.
More startups want to ‘flip’ back to India; SoftBank’s returns from listed firms
Startups are moving their overseas holding entities to India ahead of their forthcoming public listings, especially in the fintech sector which is governed by the country’s central bank regulations.
Elon Musk assured bankers they won't lose money on loans for Twitter acquisition: Report
According to a report in the Financial Times, despite Musk's assurances, seven banks that lent money to Musk - Morgan Stanley, Bank of America, Barclays, MUFG, BNP Paribas, Mizuho and Societe Generale - "are facing serious losses on the debt if and when they eventually sell it".
Ad sales of Elon Musk's X projected to slump to about $2.5 billion in 2023
X generated a little more than $600 million in advertising revenue in each of the first three quarters of the year, and is anticipating a similar performance in the current period, according to a person familiar with the numbers. That compares to more than $1 billion per quarter in 2022.
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Boycott Zara trends as Palestine supporters criticise new ad campaign seemingly 'mocking' Gaza destruction
The controversial photos, depicting model Kristen McMenamy alongside mannequins in white cloth and plastic amidst rubble, have sparked outrage and calls for a boycott.
X Corp's India unit reports Rs 30 crore profit in FY23
Twitter Communications India, the Indian subsidiary of X Corp. USA (formerly Twitter Inc.) under Elon Musk's ownership, has achieved profitability in the financial year ending March 2023. The company reported a net profit of Rs 30 crore, marking a significant turnaround from the net loss of Rs 32 crore in the previous fiscal year.
Elon Musk's X to test three tiers of service in latest overhaul
The company told debt holders during a briefing on Thursday that the premium plan, which currently costs $7.99 a month, would be split into Basic, Standard and Plus variations as part of the effort.
Elon Musk-owned X's content moderation shift complicated effort to win back brands, says former brand safety head
In his first interview after resigning from the company in June, which was then called Twitter, AJ Brown said helping advertisers understand the shift in the policy was tough. "Helping people wrap their minds around the concept that violating a policy would no longer result in the removal of whatever was violating the policy, was a difficult message to communicate to people," he said.
The Power of a Click: Exploring CPC in Digital Marketing
The cost-per-click (CPC) model is a crucial consideration when it comes to online advertising campaign strategies. Advertisers are charged for each click on an advertisement and this model is commonly used to calculate the cost of ad serving across various platforms.
Meta Q2 profit rises 16% to $7.8 billion as ad sales rebound
During the quarter, Meta’s social media platform Facebook saw a YoY increase of 5% in its daily active users to 2.06 billion, while its monthly active users rose 3% YoY to 3.03 billion.
Meta's Threads could lure ads from Twitter but it's early days, analysts say
Launched on July 5, Threads became the fastest-growing social media platform to hit 100 million users, the apparent first serious threat to the dominant microblogging Twitter app.
Twitter’s US ad sales plunge 59% as woes continue
Twitter's ad sales staff is concerned that advertisers may be spooked by a rise in hate speech and pornography on the social network, as well as more ads featuring online gambling and marijuana products.
Twitter's head of brand safety and ad quality decides to leave
The latest departure adds to a growing challenge for new Twitter CEO Linda Yaccarino, even before she steps into the role.
NBCUniversal ad chief Linda Yaccarino named new Twitter CEO, Musk says
Yaccarino modernized the Comcast Corp entertainment and media division's advertising business and had been in talks for the job before NBC announced her departure Friday morning.
Twitter relaxes cannabis ad rules to lure in more advertisers
Companies interested in advertising cannabis products on Twitter must comply with a long list of rules. They must be licensed and pre-authorised by Twitter, only target jurisdictions where they are licensed and refrain from targeting anyone under 21, among other policies.
Twitter lays off another 50 employees as cost cutting continues under Elon Musk: report
Twitter said it will be firing 50 employees across multiple engineering teams, including those supporting advertising technology, the main app, and technical infrastructure to keep its systems up and running.
Twitter lays off more employees from sales team: report
The number of job cuts is not known. The social media company had about 800 sales and marketing employees as of last month.
Twitter becomes first social media platform to allow cannabis ads in US
The company had earlier only allowed advertising for hemp-derived CBD topical products, while other social media platforms including Facebook, Instagram and TikTok follow a "no cannabis advertising policy" as pot remains illegal at the federal level.
Ad spending on Twitter falls by over 70% in December: data
The recent data by Standard Media Index comes (SMI) as Twitter is moving to reverse the advertiser exodus.
How harmful messaging can be disincentivised by levying a ‘sin tax’ on advertising in social media
Social media have found that the most addictive way of grabbing the attention of viewers is to shower them with hate and sensational falsehoods, not carefully filtered truths. Human nature being what it is, hate and falsehoods attract far more viewers than mundane truths. Crazy, polarising conspiracy theories capture millions, while factcheckers are given short shrift.
Twitter offers advertisers incentives after marketers leave platform: report
US advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100% value add," up to a $1 million cap, an email sent to arvertisers said.
Elon Musk's SpaceX buys ad campaign on Twitter for Starlink
Twitter, which recorded more than 90% of its revenue from ad sales in the quarter ended June 30, has seen an exodus of advertisers fearing changes to content moderation rules, since the Musk acquired the social media platform last month.
Many Indian brands put Twitter ads on hold on content worries
Sam Balsara, chairman of diversified advertising, media and entertainment group Madison World, said: “Brands are being cautious, and some may be pausing advertising on Twitter”.
Big Indian brands halt Twitter ads; startups struggle to hire senior talent
The pullback comes amid growing concerns that misinformation and ‘objectionable’ content may be allowed to proliferate on the platform under Musk’s leadership, and that ads could appear alongside such content.
General Mills, Audi join list of companies pausing Twitter ads
General Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will operate under new owner Elon Musk.
Twitter ad sales chief Sarah Personette says in tweet she quit the company
Personette, who was chief customer officer, follows other executives out the door, including former Twitter Chief Executive Parag Agrawal and Chief Financial Officer Ned Segal, whom Musk fired last week.
Futile for IT firms to prevent moonlighting: Rajeev Chandrasekar, Wipro rolls out annual hikes for FY22, TCS wants staff back in office
Ride-hailing company Ola has decided to not lay off the 200 engineers the company was earlier planning to let go, according to sources in the know. We had reported on September 19 about these 200 engineers being fired across its ride-hailing and fintech businesses in a fresh round of layoffs.
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