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Threads turns one with 175 million users. What’s driving the growth?
Meta’s Threads, launched July 5, 2023, by Mark Zuckerberg, hits 175 million monthly users, challenging Elon Musk’s X. Despite X's growth, Threads steadily climbs. It tested the ActivityPub protocol, launched an API, started a fact-checking program, posts appear on Mastodon. Instagram promotion boosts users amid political content policy criticism.
Threads hits 175 million users on first anniversary
Threads, Meta's alternative to X (formerly Twitter), has hit 175 million monthly users a year after its out-of-the-blue launch. Threads, which hit app stores on July 5 last year, is a spin-off of Instagram and is intended to be a rival to X, formerly known as Twitter, after that platform alienated many users and advertisers following Elon Musk's purchase in 2022.
Social media companies list out worries as Centre readies data protection rules
Social media platforms have said that undoing behavioural tracking of children and targeted advertisements are among the biggest concerns they have with the new data law the government is prepping. The companies are voicing their concerns as rules of the Digital Personal Data Protection (DPDP) Act will be released soon.
Linda Yaccarino shakes up X amid Elon Musk's pressure on costs: report
Linda Yaccarino, CEO of social media platform X, makes changes to her team under pressure from owner Elon Musk to improve sales and reduce costs.
Can you opt out of Meta's AI scraping? Sort of
Meta announced the expansion of its AI services globally, using public information to train its AI starting June 26, sparking privacy concerns in Europe. Users in the U.S. were already subject to this practice. The program's future expansion remains uncertain.
New York lawmakers pass measure to protect youths on social media
New York state lawmakers passed legislation to protect children online by restricting social media platforms from exposing 'addictive' content to users under 18 without parental consent.
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Elon Musk's X Corp loses lawsuit against Israeli data-scraping company
X Corp's legal battles over copyright violations against data-scraping companies were dismissed by Judge Alsup, raising concerns about monopolistic information control and copyright ownership in public data use.
LIC cautions public against misleading social media advertisements using its brand name, logo
LIC issues a caution against fraudulent advertising on social media, warning of individuals misusing senior officials' images and LIC's brand without consent. The public urged to verify authenticity and report fraudulent ads, with LIC committed to taking legal action to prevent misleading practices and protect policyholders.
Elon Musk's xAI to enable chatbot Grok for all premium subscribers of X
As more advertisers move away from the microblogging platform, Musk has stressed reducing the company's reliance on advertising and has turned his focus to more attractive subscription plans.
US judge signals Elon Musk's X may lose case against hate speech watchdog
X sued the Center for Countering Digital Hate last July, accusing it of causing tens of millions of dollars in damages through a "scare campaign" to drive away advertisers.
Snap to invest more to continue conversation with young India: Snap India MD Pulkit Trivedi
In a letter to its shareholders, Snap had said it would shift more of its focus during the year to expanding Snapchat’s user base and investing in markets where it makes the most money, including North America and Europe. However, as per Trivedi, the Evan Spiegel-led company remains bullish on the India market.
Elon Musk to address anti-Semitism online in Poland
Elon Musk addresses anti-Semitism online at a conference hosted by the European Jewish Association in Poland. Musk sparked controversy by endorsing an anti-Semitic conspiracy theory on X and has faced accusations of hate speech on the platform. The conference aims to discuss and find solutions to the rise of anti-Semitism in Europe, which has escalated since the war in Gaza.
Elon Musk’s X lays out 2024 plans: peer-to-peer payments, AI and content creators in focus
To quell fears of advertisers and get brands back on X, the company said it would strengthen its full-funnel ads offering with a focus on video, performance, and brand safety.
Social media firms gained $11 billion in ads from under-18 users' engagement in 2022, finds study
Researchers said that approximately 30-40% of the advertising revenue generated by Snapchat, TikTok and YouTube was attributable to young people.
Elon Musk assured bankers they won't lose money on loans for Twitter acquisition: Report
According to a report in the Financial Times, despite Musk's assurances, seven banks that lent money to Musk - Morgan Stanley, Bank of America, Barclays, MUFG, BNP Paribas, Mizuho and Societe Generale - "are facing serious losses on the debt if and when they eventually sell it".
'X will be fine': Elon Musk talks advertising, birth rate in Rome
Elon Musk claimed Saturday that advertisers were returning to X (formerly Twitter) after an exodus, at a Rome meeting where he also warned Italy's low birth rate could put off investors. He highlighted Italy's low fertility rate -- something Meloni often talks about -- and warned it poses a risk for companies wanting to invest in the country.
Ad sales of Elon Musk's X projected to slump to about $2.5 billion in 2023
X generated a little more than $600 million in advertising revenue in each of the first three quarters of the year, and is anticipating a similar performance in the current period, according to a person familiar with the numbers. That compares to more than $1 billion per quarter in 2022.
More than 10 million people have signed up for X in December: CEO Linda Yaccarino
This comes as the company, formerly known as Twitter, risks losing as much $75 million in advertising revenue by the end of the year as major brands pause their marketing campaigns on the platform, according to the New York Times.
Walmart says it is not advertising on social platform X
The platform has struggled to retain advertisers since Musk acquired the company in October 2022, and faced a fresh exodus in recent weeks over rising concern about antisemitic content.
After Elon Musk tirade, X faces prospect of more advertisers fleeing
In a memo to employees on Thursday, which was seen by Reuters, X Chief Executive Linda Yaccarino said Musk's interview was "candid and profound," and encouraged staff to watch it. She reiterated that X's mission is to be an open platform without censorship.
X may lose up to $75 million in revenue as more advertisers pull out
Internal documents viewed by The New York Times this week show that the company is in a more difficult position than previously known and that concerns about Musk and the platform have spread far beyond companies including IBM, Apple and The Walt Disney Co., which paused their advertising campaigns on X last week
Data will show efforts to fight hate: X CEO Linda Yaccarino tells staff as advertisers flee
X, formerly Twitter, lost several major advertisers including IBM and Comcast, and owner Elon Musk was blasted by the White House after he agreed with a post on the platform Wednesday.
Advertisers flee X as outcry grows over Elon Musk's endorsement of antisemitic post
Linda Yaccarino, X's CEO, posted on the site Thursday that the company had been "extremely clear about our efforts to combat antisemitism and discrimination." But Friday, Musk agreed with a post on X that suggested advertisers such as IBM were pulling back from the platform to save face.
Twitter takeover: 1 year later, X struggles with misinformation, advertising and usage decline
Musk has dismantled core features of what made Twitter, Twitter - its name and blue bird logo, its verification system, its Trust and Safety advisory group. Not to mention content moderation and hate speech enforcement.
Elon Musk's X now showing 'clickbait' ads that users can't block or report
According to a report from digital news platform Mashable, these new X ads don't allow users to like or retweet the ad posts and the new ad format also doesn't disclose who is behind the ad.
Elon Musk's X to test three tiers of service in latest overhaul
The company told debt holders during a briefing on Thursday that the premium plan, which currently costs $7.99 a month, would be split into Basic, Standard and Plus variations as part of the effort.
X introduces new $250 ad credit to lure back advertisers
According to the company, more than eight in 10 active advertisers on the platform are small and medium businesses
X lowers eligibility threshold for ad revenue-sharing with users
Clarifying the development, Elon Musk said only views from verified handles would be taken into account, as scammers would otherwise use bots to spike views.
X will fund legal bills of people who have been 'unfairly treated' for posting on platform: Elon Musk
After 17 years with an iconic blue bird logo that came to symbolise the broadcasting of ideas to the world, Musk renamed Twitter as X and unveiled a new logo, highlighting his focus on developing an “everything app.”
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