WASHING POWDER NIRMA
Beware! Misleading ad-game tricking Indians rather than offering ‘Umeedo Wali Dhoop’?
Advertisements have left a lasting impact over the years, from Amul's iconic "Utterly Butterly Delicious" to Cadbury's memorable ads. However, misleading claims in ads, especially in the digital space, are increasing. ASCI found that 81% of the 8,299 ads evaluated in 2023-24 were misleading. Social media influencers often promote products without proper regulation. Technological advancements and ethical guidelines are needed to ensure transparency and authenticity in advertising, to maintain consumer trust and loyalty.
How BrandMusiq is using AI and social media to enhance sonic branding in India
Jingles have always been a favourite way for many brands to make an identity. In the age of social media and artificial intelligence, sonic branding is poised to get better.
Nirma to acquire 75% of Glenmark’s API arm for Rs 5,615 cr
Glenmark Pharma’s stake in the leading active pharmaceutical ingredient (API) platform will drop to 7.84% from 82.84%. The transaction values the company at Rs 7,535.4 crore, a slight discount to the current market value of Rs 7,683 crore. The acquisition will trigger a mandatory open offer to all public shareholders of GLS for an additional 17%.
The little girl twirls on: Nirma's journey from washing powder to cement to pharma
India's Nirma, known for its washing detergent, is seeking to expand into the pharma sector by becoming the leading contender to buy Glenmark Life Sciences. If successful, it will be Nirma's largest acquisition since buying LafargeHolcim's Indian cement assets for $1.4bn in 2016.
Nirma closes in on Glenmark's API arm, emerges sole contender as bid deadline ends
Nirma Group is likely to acquire an 82.84% stake in Glenmark Life Sciences in a deal worth INR 6,664 to INR 7,000 crore. The company has emerged as the sole bidder following the deadline last week, with the acquisition likely to be facilitated by healthcare subsidiary Aculife Healthcare.
Washing powder maker Nirma and Sekhmet vie for $731 million Glenmark Life stake: Sources
Nirma, known for its eponymous washing detergent brand, have entered the final round of bidding for a stake of about 83% in the Mumbai-listed company held by Glenmark Pharmaceuticals Ltd which has a portfolio of 139 molecules and supplies its products to customers in India and abroad including Europe and North America. The company has four plants in India.
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BRS welcomes Home Minister Amit Shah in Hyderabad by putting up 'Washing Powder Nirma' posters with twist
The Telangana ruling party installed a controversial poster in Hyderabad attacking BJP leaders during Home Minister Amit Shah's visit.
Surf Excels as HUL’s top brand, nets over Rs 5,000 crore in sales
Surf, launched 60 years ago, recorded sales of Rs 5,375 crore in the past year with a market share of 17.9%, industry executives citing Nielsen data said. It accounted for roughly 14% of the company's net revenue and 45% of its laundry segment sales. Nielsen didn’t respond to a request for comment.
Soap opera: Eye on Future, HUL launches laundry brand after 30 years
HUL's new laundry brand launch is reminiscent of its introduction of Wheel detergent in 1988 to take on Nirma.
Getting tech to help: What is Marketing Automation
Marketing automation is a process automation of repeated tasks done in our marketing efforts. So all in all marketing automation is about defining your customer journey & interacting with him one to one giving full personalised experience to every visitor.
Can homegrown brands springing surprises on their global counterparts?
As we drew the curtain on 2017, the closing numbers saw the emergence of homegrown brands stronger and bigger than ever.
HUL, P&G, Nirma lose market share to small local brands
In 2016, listed laundry behemoths Hindustan Unilever and Procter & Gamble either lost market share to regional and local brands or showed signs of fatigue.
Pierce 'James Bond' Brosnan's retirement planning: Pan Bahar Pan Masala!
Brosnan holding a box of Pan Bahar with a caption 'Class never goes out of style' is something you won't be able to forget.
Rise of Patanjali does not mean Unilever and HUL will fade away: Pradip P Shah, IndAsia Fund Advisors
To overcome pharma problems, Indian companies will have to be culturally conscious of quality.
How to build a nation of entrepreneurs
Many crucial pieces needed for a vibrant entrepreneurial ecosystem are slowly falling into place, but only in a few big cities.
Corporate naming: Companies carve out family names to weird combinations to capture attention
Yet, the history of incorporation reveals naming a company or a product is anything but predictable.
HUL to roll out India’s first liquid detergent Surf Excel Liquid at Rs 230/litre
HUL is betting on the country’s upgrading affluent consumers to push liquid detergent, which accounts for more than two-thirds of the US detergent mkt.
Unclean history of washing powder business
In India and across the world the washing powder business has been full of such twists. ET presents a brief and interestingly unclean history of selling detergents.
Ghari moves out Wheel to be No 1 in laundry market
Ghari had more share during the latest two months than Wheel, a brand that contributes over Rs 2,500 cr, 12% of the Rs 20K-cr topline of Unilever.
How Steve Jobs, Hindustan Lever, Apple, Hyundai, Samsung, Ranbaxy, Cadila and others imitated their way to innovation
Steve Jobs had said it's smart to take an existing idea and enhance it beautifully. Apple did it. So have some of the best brands worldwide.
How Ghari overtook FMCG majors Lux and Surf to be No. 2 detergent brand in quick time
It took 15 years for Ghari to hit Rs 500 cr in sales. The next 10 years saw it adding another Rs 1,700 cr and be second only to Hindustan Unilever's Wheel.
Price war between MNCs, growth of Ghari threatens small detergent with washout
A price war between MNCs and rapid growth of the Ghari brand across the country have washed hundreds of regional detergent brands out of the market. Almost.
Jyothy Laboratories in talks to acquire laundry detergent brand Safed
The deal is estimated to be Rs 70 crore, according to two people familiar with the transaction.
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