YUVAA
Richa Chadha shares big financial advice for married women, reveals how mutual funds saved her in tough times
Actor Richa Chadha advises women to invest in mutual funds, shares personal examples of using investments for marriage and film production, and emphasizes the importance of saving money regularly. The 'Heeramandi' actor has also turned into a producer.
'Let's talk consent': Dating platform Tinder launches self-learning course aimed at young adults
According to a Tinder survey, 65% of young adults took steps to personally understand the concept of consent while six in 10 young adults were seeking more resources and safe spaces (both physical and online) on consent. The multimedia course created by the youth platform "Yuvaa" utilises surveys, assignments and real-life examples to offer a nuanced understanding of consent in everyday situations.
Gen Z consumers prefer brands with social causes: Report
The report said younger consumers favour friends' recommendations over celebrities when making purchases, with half of the consumers more likely to buy products through a friend’s recommendation, than through influencer or celebrity recommendation. This is contrary to many brand strategies that invest heavily on endorsements either through celebrities or through influencers on social media platforms.
Gun, 'gori' & gore: Bollywood's resurgence this year came with an unhealthy heaping of misogyny & unapologetic masculinity
India's Hindi language movie industry made an impressive recovery after a pandemic-driven slowdown, audience fatigue with big studio productions and Bollywood megastars, and streaming platforms taking away a large chunk of viewership.
The rise of unintentional messaging apps: From Instagram to GPay, how almost every app is becoming a chat app now
This trend signifies a shift from calling to texting culture, compelling internet platforms and brands to prioritise enhancing their messaging interfaces, all the while raising questions on the future of digital messaging.
64% of Gen Z in India wants to work for organisations with flexible work options, reveals RPG Group research
The study also reveals that according to the Gen Z population, stability at the workplace is not being stuck with the same responsibility, but it is understood to be learning, growth, job security, and an opportunity to make an impact for the company – its goals, values, and employees. Nearly 57% of the surveyed population would work for companies that foster strict work life balance.
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VC funds cling to capital; Indian crypto punters ‘wait and watch’
Global warming. Funding winter. El nino. The weather is truly inclement all around. But that’s no reason for venture capitalists, who have raised record moolah over the past year, to cling to their capital instead of putting it to work, causing a drop in investments in the first half of 2023. This and more in today’s ETtech Morning Dispatch.
Influencers and celebs impact waning, friends may have a bigger influence on Gen Z shopping habits
India's Generation Z (Gen Z) is more likely to make purchases based on recommendations from friends rather than influencers or celebrity endorsements, signaling a shift in perception regarding content creators' influence on this demographic. A report by Yuvaa reveals that 71% of Indian Gen Z shoppers prefer environmentally friendly brands, and 63% prefer brands that support social causes.
Friends may have a bigger influence on Gen Z when they step out to shop
Friends’ suggestion matters more to Gen Z than an influencer’s while buying products: Report
Actor Shefali Shah comments on 'red flags in relationship'. Here's what she has to say
Hindi cinema lovers respect actor Shefali Shah for her brave and straightforward approach to life. Shefali Shah recently discussed the biggest red flag in a relationship in a promotional interview with Yuvaa.
Meta highlights initiatives to keep women safe in India
These initiatives, Meta Platforms said, would equip women with tools and resources in their native languages, including in Marathi, to better navigate the online world.
Instagram launches two campaigns to help young people be safe online
The company said the campaigns will also feature a diverse set of creators, appearing in multilingual content, to help young people across the country.
Inside Instagram's teen training camp for positive advocacy
The photo-and-video-sharing platform from Facebook spends 3-4 crore annually to push these initiatives in India as part of its global safety and well-being programme, said people aware of the initiatives. Instagram started these initiatives in several countries, including the US, India, Nepal, Brazil and Australia, three years ago.
Infodemic forcing everyone to do their bit to curb misinformation
Till recently, the onus of curbing the spread of such news and misinformation rested on social media and messaging platforms such as Facebook, Twitter, WhatsApp and others, but now this disparate grouping of people and corporates are doing their bit to sensitise online users about the importance of sharing content responsibly, although fact-checkers doubt the efficacy of these attempts.
Reporting a spam profile? Instagram's new features will let you track status of your request
It is also announcing a new option to appeal disabled accounts directly within the app.
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