Search
+
    SEARCHED FOR:

    ZOMATO PREMIER LEAGUE

    Zomato in talks to acquire Paytm's movies, ticketing business; deal pegged at around Rs 2,000 crore

    Zomato’s interest in acquiring Paytm's events and movie ticketing business is in line with the Gurgaon-based company's efforts towards capturing consumer demand across categories like food, grocery and entertainment. If the transaction goes through, it will be the second biggest acquisition for Zomato after it acquired quick commerce platform Blinkit in 2022 in an all-stock deal for Rs 4,447 crore.

    Food delivery companies lean on existing users for growth

    In light of a slowdown in new user signups, Zomato and Swiggy are implementing strategies to increase order frequency among their existing customer base. This approach aims to drive growth despite the challenges in user acquisition.

    Online platforms take to gamification to boost user engagement

    For instance, Linkedin says 72% of its surveyed users said playing games such as Pinpoint, Crossclimb, Queens etc. Zomato on the other hand seems to have perfected the art of customer conversions with its Zomato Premier League (ZPL). The gamification strategy is where hyper-casual, tap-and-play games are used to engage customers, speed up sales and enhance revenue.

    NPCI pushing new UPI players to offer incentives to expand market share

    NPCI encourages new UPI apps to invest for user growth. Uncertainty looms over market share deadline extensions, hindering significant capital investment by smaller players like Cred amid concerns about reducing market leaders' share.

    India consumer firms gear up to cash in on a sizzling summer

    India expects 10 to 20 heatwave days, which it describes as temperatures hitting at least 40 degree Celsius in the plains, from April through June this year, versus the normal four to eight days. Temperatures have already crossed 40 degrees in a few cities in western Maharashtra and Gujarat.

    Live entertainment, sports becoming favourites for the youth, says BookMyShow CEO Ashish Hemrajani

    On the second day of Startup Mahakumbh in New Delhi, Hemrajani said, “Roti kapada makan is done, discerning people have got the money. Now they're focusing on outside of science and maths. They are focusing on art, they are focusing on music, they are focusing on sport."

    The Economic Times
    BACK TO TOP