dentsu Israel

Ron Simchi, VP of Performance & Business Development, shared with us his inspiring quote.

Top 3 Paid Search Trends for 2024. Paid search is expected to grow by a 7.7% three-year CAGR to 2026 as the channel experiences a profound transformation. People are seeking information differently, and brands must change how they capture that search intent by diversifying their spending and making the most of artificial intelligence. Keep reading: https://lnkd.in/eTaqu_6n #AdSpendMay2024 Brendan Alberts, EVP, Head of Paid Search, US, dentsu and Meredith Spitz, SVP, Paid Search, US, dentsu

Repurposing content: How to extend the life of your content assets https://lnkd.in/euZbq4xE

Welcome to the sixth edition of Noted: A Look 10 Years into the Future, outlining the key learnings from our Consumer Vision 2035 research marketers should take away and consider as they strive to future-proof their business. To read the full article >> https://lnkd.in/dTGC4jdt

🚀 What an incredible time we had at the dentsu CTV for Performance event last week at The George Tel-Aviv! Thank you to everyone who made this event such a phenomenal success. Let’s recap the highlights: 👑 Mirit Rabinovitz, CEO dentsu Israel , kicked off the event with a spirited welcome note that really defined the purpose for the emergence of CTV. Mirit spoke about the unique role CTV is playing in the future of media and the trends within our world that are pushing CTV to be an even more important channel. 📺 The CTV Revolution: How did my television become a performance channel? Ori Zifroni, Head of Strategy dentsu Israel, followed with a captivating presentation on how CTV has transformed into a powerful performance channel. Ori’s insights were eye-opening and laid the foundation for understanding the ecosystem and data points specific to CTV as a channel. 🆔 Next, we were introduced to Merkury, a game-changer in the CTV landscape. The session shed light on how this new tool is revolutionizing identity and targeting with a holistic approach, offering us a glimpse into the future of personalized advertising, and not just for CTV. 🎬 CTV Activation: What, How and Where Dan Harris, Senior Director The Trade Desk took the stage to demystify CTV activation. His practical advice on what, how, and where to activate CTV campaigns provided actionable steps to getting the best results from your campaigns. 📊 CTV as a Highly Measurable Channel: Deep Dive into the Mobile Apps Attribution Case Moran Davida, Senior Product Manager AppsFlyer, delivered a masterclass on measurement. Her in-depth analysis of CTV as a measurable channel, especially through the lens of mobile app attribution, was both interesting, informative and really tied together the theme of the day of CTV as a performance channel. 🗯️ Panel Discussion: Challenges and Solutions in CTV for Performance Uri Pearl, Head of Marketing PAPAYA, Or Hadar, Growth Marketing Team Lead monday.com, and Itai Katzhandel, Leading Digital Ads Media Buying Next Insurance, joined forces for an engaging panel discussion. Their exploration of the challenges and solutions in CTV for performance was a major highlight, offering diverse perspectives, practical solutions, and an openness to push each other's perspectives. 🎨 Approaching Creative for CTV Taylor West, Global Head of Sales Clinch, wrapped up the sessions with a creative flair. Taylor’s session on creative approaches for CTV was both innovative and insightful, leaving us with plenty of creative inspiration. A massive thank you to all our speakers for their incredible presentations. Your expertise and passion truly made this event special. Lastly, a heartfelt thank you to everyone who helped make this event a reality. From our event organizers to the tech team, and everyone in between, your hard work and dedication did not go unnoticed. Here’s to many more successful events and the continued evolution of CTV for performance!

We had the pleasure of meeting so many talented and enthusiastic students and recent gradates at the career fair in Tel Aviv University & Bar-Ilan University ready to embark on their professional journeys. We’re excited about the future and look forward to welcoming some of these bright minds into our organization. Together, we’re building a brighter future! 🌟 Join us >> https://lnkd.in/dwKZE5a9

Wow! We were so happy to host the CTV For Performance event at the George Tel Aviv Hotel today. It was an amazing day of interesting content, engaging speakers, and a lovely ambiance. Thank you to everyone who attended and presented (and everyone behind the scenes) for making it such an awesome event. Full recap post of all the topics and speakers coming soon... 👏▶👏

Finishing touches...📺 Looking forward to seeing you at the event tomorrow!

Here's how to improve your AI content 👇 If creating content is part of your work, you've likely used prompts to generate content from artificial intelligence (AI) writing tools. And you've likely wondered how to take your prompts to the next level. That is where prompt engineering comes in. At its core, prompt engineering is crafting clear, specific, and detailed instructions for an AI writing tool to generate the best possible output for your needs. Just like delegating a task to a human assistant or contractor, the more context and information you provide, the better AI content creation tools will understand your requirements and deliver relevant, high-quality results. In this week's episode of the AI Explored Podcast with Michael (Mike) Stelzner, Dustin W. Stout shares how you can take your prompts to the next level. 🎠 Swipe through the carousel to uncover three prompts to help "up" your AI game! 👍 -Jason

This Wednesday! https://lnkd.in/dDQGpZz3 Tel Aviv University Career Fair | July 3rd, 2024   We are looking for young professionals looking to pursue a career in data driven media and analytics.   SEE YOU THERE!