Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.
Definition: Place in the marketing mix refers to the channel, or the route, through which goods move from the source to the final user. Place could be the intermediaries, distributors, wholesalers and retailers.
Description: The right place means greater chances of sales over a longer period of time. This translates into greater market share, more profits and better ability to track the changes in the marketplace in thinking, styles, fashion and needs.
What players make up the 'place' aspect of the marketing mix? Retailers, wholesalers, distributors, warehouses and even the Internet make up the 'place' aspect of the marketing mix. All of these move, stock and sell goods. Retailers may brand themselves, and in fact, some of the largest companies in the world are retailers like Wal- Mart.
As retailers consolidate and become bigger in the channel, their power for margins and goods also grows.
Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace as well as the mind of the consumer.
US Supreme Court ruling on emergency abortions offers no clarity for statesThe U.S. Supreme Court's decision on Thursday temporarily permits abortions for women facing medical emergencies in Idaho, even though the state enforces a near-total ban on the procedure. Despite this ruling, legal experts believe it fails to clear up the widespread confusion over when emergency abortions are permissible in many states.
KKR seeks $20 billion for new North America buyout fundKKR is seeking about $20 billion from investors for its latest flagship North America private equity fund, according to people familiar with the matter, three years after it launched its predecessor fund of similar size.
Oil dives 3%, OPEC+ decision fails to allay demand worriesOPEC+ on Sunday agreed to extend most of its deep oil output cuts into 2025 but left room for voluntary cuts from eight core members to be gradually unwound from October onwards. The group also agreed to a new output target for the United Arab Emirates, which has been pushing for higher quota.
Chhattisgarh hikes power tariff by 8.35 per centTalking to PTI, CSERC secretary Sp Shukla said an average hike of 8.35 per cent in power tariff was applicable across all consumer categories. Power services are managed by three state-run companies for generation, transmission and distribution in the state.
Oil rises over $1 a barrel ahead of inflation data after downbeat weekAs of 12:10 p.m. ET (1610 GMT), the Brent crude July contract increased by 99 cents, reaching $83.11 per barrel. The more actively traded August contract rose by $1.08 to $82.92. Meanwhile, U.S. West Texas Intermediate (WTI) crude futures climbed $1.06, reaching $78.77 per barrel.
This summer look beyond AC stocks: 4 stocks from consumer electrical space with upside potential of up to 34%In the last one month as the temperatures have been soring, the stocks related to air conditioner companies have been moving higher, with buy reports pouring in. There is another side of summer heat leading to higher sales. There are other consumer electrical goods companies which are not in air conditioners, but in other goods, like fans and goods like juicer mixers, whose demand is also strongly linked to intensity and duration of summer month. But these stocks have not seen the kind of run up, Probably because they have been facing headwinds of higher competition. The question is whether the push of summer sales, help them recover fast and if that was to happen, these stocks which were probably best performing stock till late 2021, may see getting back interest.