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Jockey, Rupa, Dollar sales slip: Why Indians are buying clothes but not enough innerwear

Jockey, Rupa, Dollar sales slip: Why Indians are buying clothes but not enough innerwear
Jockey, Rupa, Dollar sales slip: Why Indians are buying clothes but not enough innerwear
Credit: Courtesy of Jockey.in

Synopsis

Contrary to most categories, the pandemic was a good period for hosiery product makers in India. The jump in sales was strong, and visible, across their market performances. However, the first quarter of the current fiscal has witnessed a drastic decline in sales. Is this just a temporary correction or an onset of a new trend?

Yeh andar ki baat hai! Indians are back to shopping and how! And the upcoming festivities are adding to the fervour. As people venture out of their homes attending offices, parties, and social gatherings, they are investing on clothes, shoes, and cosmetics, except innerwear. And that too especially for men. During the pandemic, most innerwear companies expanded their category coverage to include athleisure. The segment did phenomenally well,
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The Economic Times