To paraphrase a Nicki Minaj song: “GenZ, it’s your world, ain’t it?”. Indian consumer and fashion brands are chasing a new target audience —Gen Z. Over recent months, top e-commerce platforms and retailers have launched new products and verticals to woo consumers below the age of 25. Amazon, Flipkart, and Myntra announced their Gen Z-focused offerings, while Reliance Retail and Tata Group rolled out new retail-store formats to attract young
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E-commerce
Photo search, pop themes, designs of the week: how brands and retail platforms are chasing Gen Z
Synopsis
The youth has always been a key demographic for fashion and beauty brands. But Gen Z has some key defining characteristics. Hence, retailers and brands are having to realign their marketing and branding strategy to catch their attention.
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