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E-pharma needs a doctor: Are online pharmacies ailing as discounts dry up?

E-pharma needs a doctor: Are online pharmacies ailing as discounts dry up?
E-pharma needs a doctor: Are online pharmacies ailing as discounts dry up?
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Synopsis

For the first time, the e-pharma sector has lost some ground to its offline counterpart as steep online discounts disappear. Flipkart Health is the latest to reduce aggressive discounts. What’s ailing India’s online pharmacies?

Indian’s online pharmacies seem to be in dire need of a booster shot. During the pandemic years, when the country was shivering under successive Covid-19 waves, the e-pharma sector enjoyed a strong tailwind, as ordering medicines and healthcare products online had become a norm. But the sector has since been steadily slowing. In fact, many industry executives fear it has contracted in the past year. “There has clearly been a de-growth in the
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The Economic Times