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E-commerce

Larger dark stores, product returns: How quick-commerce startups are eyeing Amazon, Flipkart’s turf.

Larger dark stores, product returns: How quick-commerce startups are eyeing Amazon, Flipkart’s turf.
Larger dark stores, product returns: How quick-commerce startups are eyeing Amazon, Flipkart’s turf.

Synopsis

With more and more urban Indians opting for quick delivery across product categories in the age of instant gratification, leaders of the 10-minute race are looking to spread their wings beyond groceries.

It is clearly the age of instant gratification. Until a few years ago, who would have imagined that people would need beauty products or garments delivered at their doorsteps within 10 minutes? But here we are. In recent months, quick-delivery startups Blinkit, Zepto, and Swiggy Instamart have expanded their categories to include products that one would usually buy from e-commerce platforms such as Amazon and Flipkart. With more and more urban
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The Economic Times