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Entertainment

To take on TikTok, YouTube launches Shorts videos on TV. Will the experience be a game-changer?

To take on TikTok, YouTube launches Shorts videos on TV. Will the experience be a game-changer?
To take on TikTok, YouTube launches Shorts videos on TV. Will the experience be a game-changer?
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Synopsis

After giving the world its latest obsession, Shorts, YouTube is gearing to expand its mobile horizon. It is aiming to bring full-screen vertical videos to life. However, one major challenge will be the extent to which Shorts videos should be allowed to autoplay. Will the experience live up to the expectation?

Chris Stokel-Walker YouTube Shorts, the video website’s TikTok-like feature, has become one of its latest obsessions, with more than 1.5 billion users watching short-form content on their devices every month. And now YouTube wants to expand that number by bringing full-screen, vertical videos into your TV, MIT Technology Review can reveal. From today, users worldwide will see a row of videos from Shorts high up their display on YouTube’s smart
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The Economic Times