Taapsee Pannu reveals how OTT platforms are reluctant in promoting and publicizing smaller films

Taapsee Pannu debunked the myth that OTT platforms are beneficial for low-budget movies without major actors, despite the belief held by many. The Dunki actor claimed in an interview with Expresso that it is challenging to get OTT platforms to sell small films since they would rather invest in more profitable ventures than pay for PR.
Taapsee explained, “Every studio started packaging their films so that they could get a good price and sell it to OTT so that you are not facing the risk of recovery because you don’t have big names to pull in the audience.Strangely, now, OTT has also turned back and said we can’t take every film and we don’t want to spend money on the PR of every film.”
The actress added further, "They decided that a small film with no stars is difficult to push in the market even on OTT and they don’t want to spend the money on the PR. They ask to release the film in theatres with whatever little PR money you have and they will release it on OTT after whatever number of weeks in the theatres.”
Taapsee also shared her experience with her production venture 'Dhak Dhak', featuring Sanjana Sanghi, Ratna Pathak Shah, and many others in the lead. Despite being pulled from theatres within a week, Dhak Dhak achieved remarkable success on OTT, outperforming The Archies, which featured high-profile debutants like Suhana Khan, Khushi Kapoor, and Agastya Nanda.