BLACKPINK's Lisa ends 3-year run as global ambassador for CELINE: Report

BLACKPINK's Lisa, renowned for her global influence and distinct fashion sense, has reportedly concluded her three-year tenure as the global ambassador for CELINE. The news, first surfaced in a report by Korea JoongAng Daily on June 29, reveals that Lisa's departure from the prestigious French luxury brand, part of the LVMH conglomerate, follows her recent high-profile fashion appearances and activities.
Since assuming the role in September 2020, Lisa has been a prominent face of CELINE's global promotional campaigns and a fixture at their fashion shows throughout 2022 and 2023. Sources familiar with the matter, cited in the report, indicate that speculation about her departure gained traction following her appearance at Louis Vuitton's show earlier this year.
Despite inquiries, CELINE has remained silent on the status of their contract with Lisa, leaving fans and industry observers to speculate on the reasons behind this decision. Lisa's tenure with CELINE coincided with her rising profile as a solo artist, highlighted by her recent solo release, ‘ROCKSTAR’, which marks her return under her independent label LLOUD.
Released on June 27, ‘ROCKSTAR’ is Lisa's first single in three years, following her groundbreaking debut solo album, ‘LALISA’, in September 2021. The album set records as the highest-selling debut by a female artist in South Korea. The accompanying music video for ‘ROCKSTAR’ further cemented her influence, becoming the most-viewed solo artist video on YouTube within 24 hours of its release.
Amidst these professional achievements, Lisa's personal life has also drawn attention, particularly rumors surrounding her alleged relationship with Frédéric Arnault, heir to the LVMH empire.