Apple and 7 other most valuable tech brands in the world

Apple has set another record in brand value, becoming the world’s first brand to cross $1 trillion in brand value, a report has said, adding that the iPhone-maker retained the top spot in the list of the world’s most valuable brands of 2024 for the third consecutive year.
According to the Kantar BrandZ Most Valuable Global Brands Report 2024, Apple is joined by Google, Microsoft and Amazon in the top 5 places.The report also shows that among the top 10 places, 8 are captured by technology companies.
"McDonald’s also retains its position in the top five, with its success bolstered by its continued innovation, including its use of artificial intelligence (AI) for scenarios such as dynamic menu boards and order prediction," the report said. The list demonstrates that non-tech brands are also exploring AI technology to unlock growth.

Apple registered a 15% jump from last year to become the first brand to cross $1 trillion in brand value, followed by Alphabet's Google (30% YoY change) at $753 billion and Microsoft at $713 billion (42% YoY change), Kantar's report said. Amazon takes the fourth spot with $576 billion brand value with 23% YoY change.
“With its $1 trillion brand valuation, Apple has proven resilient in the face of testing market conditions, justifying premium prices and proving that meaningful, different and salient brands are best placed to weather global economic disruption,” the report noted.

The fifth spot is captured by McDonald's ($221 billion), Nvidia ($201 billion), Visa ($188 billion), Facebook ($166 billion), Oracle ($145 billion) and Tencent ($135 billion).
Alongside Nvidia, which registered 178% YoY change, Adobe and AMD also made impressive gains, securing a spot among the Top 20 with brand value increases of 66% and 53%, respectively.
"Together, with resurgent growth for Instagram, Facebook and Uber, these companies highlight how technological innovations can drive engagement and accelerate growth," the report noted.
Kantar BrandZ Top 10 Most Valuable Global Brands 2024