Qualcomm is now official shirt partner for this popular football club

Qualcomm partners with Manchester United for 2024/25 season, featuring Snapdragon brand on shirts. Fans can enjoy AR experience at Old Trafford. Jean-Claude Blanc anticipates enhanced engagement through innovative Snapdragon processors.
Qualcomm is now official shirt partner for this popular football club
Qualcomm has been officially unveiled as Manchester United’s new principal shirt partner for both the men’s and women’s teams following the launch of the new home kit for the 2024/25 season featuring the Snapdragon brand.
Under this agreement, the Snapdragon brand will also be displayed on the away and third kit of the popular football club. This new partnership is an expansion of the existing collaboration of Manchester United with Qualcomm.

The latest Snapdragon-branded Manchester United home shirt was presented by Adidas. In a few weeks, this jersey will be worn for the first time by Ma men’s first team Manchester United during their pre-season tour in Europe and the US. This will also include a match against Real Betis at the Snapdragon Stadium for the Snapdragon Cup in San Diego on July 31.

How fans can ‘experience’ the new Manchester United shirt


To showcase the new Snapdragon-branded shirt, Manchester United has also uploaded a film revealing the same on its official YouTube channel. Watch the video here:

Eric Cantona Returns 👀🏟️


The launch video features Manchester United legend Eric Cantona and celebrates the emotion, creativity and heart which he epitomised as a player, and which the collaboration with Snapdragon will aim to bring alive for fans. The video brings the first sight of the Snapdragon brand on the front of a Manchester United shirt, as well as the away and third kits which are due to be released later in July.

As part of the unveiling of the 2024/25 season kits, fans will be able to access an augmented reality (AR) experience by scanning the Snapdragon logo on the front of the kit. The experience, which is developed by Snapdragon, will bring fans onto the pitch of Old Trafford and feature exclusive Manchester United content throughout the season.

What the club said about the partnership


Commenting on the partnership, Jean-Claude Blanc, Manchester United CEO, said:
“The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome Snapdragon as our new principal shirt partner.
While the shirt will be the most visible symbol of our collaboration, we are looking forward to using Snapdragon’s processors to enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.
We always strive to push boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”
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