Zepto to Vir Das: No more flirting with Vir. You've been ...

We often feel annoyed when we receive multiple notifications from a single app. Popular comedian Vir Das encountered a similar situation recently. Das recently took to Instagram for a playful jab at quick commerce app Zepto's notification habits.
Vir Das shared a post on Instagram highlighting the multiple funny notifications he received from Zepto within 10 minutes.The notifications ranged from quirky pick-up lines ("Vir: I am thirsty" for water delivery) to compliments ("You are so beautiful, Vir" for cookies) and even a subtle nudge about his eating habits ("You're like paneer, Vir - soft on the inside and outside" for a paneer offer).

The post shared by Das reads, “Zepto. Stop followed by a laughing emoji.”
“I don’t care if you’re thirsty. Your eggplant needs to leave my mushroom button alone. I don’t want my choco filled. I am not your paneer. Stop,” adds Das in the Instagram post.
Zepto’s humours reply to Vir Das
Zepto also posted a humours reply to Vir Das’s request. “No more flirting with Vir. You've been telling everyone about us,” replied the quick commerce platform.
The post struck a chord with netizens and garnered a lot of traction. Here are some of the comments people shared on Instagram reacting to the post.
- ‘Bro is getting hit on by zepto’
- 'This is how you identify someone as You look Vegetarian!’
- ‘You know you can turn the notifications off right’
The viral interaction highlights the delicate balance app developers need to strike between engaging users and bombarding them with unwanted notifications.