New Engen, Inc.

Hot off the press! 🔥 Did you hear? Sneaker and streetwear retailer SNIPES has chosen New Engen as the Digital Marketing Agency of Record. 👟🤝 We're excited to partner with a brand that shares our commitment to creating impact. Together, we'll create impact across all phases of the customer journey, from online to in-store, by leveraging research-backed customer insights, an audience-led creative strategy, and full-funnel measurement, including media mix modeling (MMM) and forecasting for every campaign. “From the outset, SNIPES has appreciated our advanced analytics and measurement approach, and our teams will be using that approach to maximize, measure, and repeat our successes along the consumer journey. It’s great to work with clients who appreciate the importance of such advanced measurement and are ready to use it within their campaigns.” - Justin Hayashi, CEO of New Engen. Learn more in the comments below. 👇🏼 #DigitalAgencyOfRecord #AOR #ImpactfulPartnerships #GenuineImpact #Snipes #SnipesUSA #SnipesParnter #SnipesSneaker #SneakerRetailer #PressRelease #GlobeNewsire

👏 A Round of Applause for Genuine Impact! 👏 We’re thrilled to announce June's Genuine Impact Award winners: Darra Andreanna Christensen, Jason Rankin (he/him), and Christine Cerniglia! 🎉 This incredible crew goes "All In" to ensure operations across the organization continue to run like a well-oiled machine. The trio has been instrumental in getting our latest Google migration project (among countless others) over the finish line. We’re grateful for your enthusiasm, growth mindset, and all-around positive energy, making you all a joy to work with. Thank you for creating a genuine impact day in and day out. Congrats everyone! 🙌 We also want to acknowledge our incredible nominees who have each brought something special to our teams: 🔹 Devin Keller 🔹 Stephanie Gere 🔹 Sara Tough 🔹 Kate Nicholson Thank you to all our nominees for your dedication, commitment, and excellence. Your efforts don’t go unnoticed and make our teams stronger and better every day. We’re grateful for everything you do! Please help us celebrate Darra, Jason, and Christine in the comments below!

What's trending this summer? 🌞 Americans are embracing the great outdoors more than ever. Thanks to social media platforms like TikTok, enthusiasts and beginners can connect, share their experiences, and offer recommendations for any adventure. Our new guide dives into this summer’s top trends: 🌈 Diverse Outdoor Participation: Increased diversity among participants, including people of color and the LGBTQ+ community. 🚴♀️ Casual Outdoor Activities: Hiking, fishing, running, camping, and biking are leading the way. 📈 Trending Hashtags: Boost your campaign's visibility with hashtags like #adventuregear and #outdoormusthaves. 🔥Grilling and Outdoor Cooking: Consumers love grilling, with eco-friendly and creative cooking methods on the rise. 🥘 Fusion Flavors & Money-Saving Recipes: Promote exotic spices and budget-friendly recipes that make outdoor cooking exciting. In our new guide, Acorn strategists provide tips & tricks to help brands tap into this summer’s top trends. Whether you’re looking for campaign ideas or trending #hashtags, we’ve got you covered. Get the scoop at the link in the comments. 👇 #SummerTrends #DigitalMarketing #InfluencerMarketing #SummerMarketingTrends #InfluencerTrends #ContentCreators #ActiveLifestyle #OutdoorAdventure #OptOutside 

For far too long, advanced measurement was an afterthought - almost solely using ad platform metrics and and GA/Adobe to run your business are a thing of the past. Add SNIPES to the growing list of brands who value advanced analytics and measurement, combined with best in the business strategy and execution and who have signed on with us New Engen, Inc. as their digital AOR. So excited to be a part of the growth of an amazing brand and to have the opportunity to work alongside their amazing team.

Marketing Mix Modeling (MMM) is the unlock for our clients on TikTok. By this point, most brands seem to see the “value” in TikTok. But, simultaneously, all too many brands light up the channel, see a sub 0.3 ROAS in Google Analytics and turn the channel off or keep it on a very low burn. What’s even more challenging? Most brands know this is a flawed way to evaluate the channel, but they have no other means to do so and, in the current environment, every dollar needs to be justified. This leads to two important points: 1. TikTok should not be evaluated as a pure “performance” channel – 94% of users delay visits to advertisers’ websites. 2. TikTok should not be measured by traditional attribution – 79% of purchases driven by TikTok are not captured through common attribution methods. Side note: There are a small handful of solutions like Rockerbox that empower brands with best-in-class MTA and insight into the full customer journey on TikTok through their exclusive TikTok integration. Nearly every MMM we’ve run tells a similar story for TikTok: Example 1 - Apparel Brand: TikTok had a true marginal ROAS of ~7.5x what we observed through Google Analytics MTA. ROAS for TikTok was ~2x that of Paid Search - granted at a much lower scale. Example 2 - Outdoor Brand: TikTok had a true marginal ROAS ~8.9x what we were reporting through Google Analytics MTA. ROAS for TikTok ~4x that of Brand Search, again at lower scale. We’re not alone in these findings. Research from WARC suggests that Google Analytics underreports TikTok contribution by over 22x! So does this mean we immediately 10x our clients’ investment in TikTok? No - but we structure scale tests that help us validate the accuracy of the modeled ROAS. From there, we continually test different thresholds of spend to determine the optimal (usually much higher) investment in TikTok. Topic for a future post: why we always run a full-funnel strategy on TikTok.

Set to Jet! Our CEO, Heather Nichols, is headed to London for the Global Influencer Marketing Awards on July 18th at The Londoner Hotel. 🛫 🇬🇧 Heather is a finalist for the Game Changer of the Year award, and we couldn’t be more proud! This award honors those who make a lasting, positive impact on the industry and the creator economy. Heather’s dedication and innovative vision have truly set her apart. Will you be attending? Want to connect over a cup of tea? ☕ Let us know!   Congratulations to the other finalists, we hope to see you there: ⭐ Claudia Fischer, Whaler ⭐ Natalia Cortazar, The Good Egg | Creative. Influencer. Social. ⭐ Becky Owen, Billion Dollar Boy ⭐ Jaime Cohen The Goat Agency ⭐ Ted Murphy, IZEA ⭐ Ansley W., Ogilvy North America #InfluencerMarketingAwards #GameChanger2024 #InfluencerMarketing #CreatorEconomy #Leadership #Innovation #GlobalInfluencerAwards #GlobalInfluencerAwards2024 #TheLondonerHotel #LondonCalling

My family and I are living life in Moab this week, which means we get to work remotely, kids go to camp and we get to explore this incredible area after work and on the weekends. I’m so grateful to work for a company that makes this possible and wanted to share this mostly as an idea for anyone out there that also has the flexibility with their work location. We have our typical breaks throughout the year where we get to unplug, relax and explore, but we also wanted to try something different and think outside the box. Our kids are going to learn some incredible things about this area, history and geology, things they likely wouldn’t if we were just on vacation. If anyone wants to learn more about our itinerary and this specific trip, DM me and I’m happy to share. If anyone gets inspired to plan a working remote week (or month or year), I’d love to hear about that too! Lastly, I wanted to say that there’s a reason why New Engen, Inc. was just named an Inc. Magazine Best Workplaces Winner! We’re passionate about our work and passionate about our team, two of the most important aspects of any agency partner! #worklifebalance #remotework #companyculture

Ready for a mid-year check-in? 👀 In our recent blog, we drop the top trends shaping the social media and influencer landscape right now: 🔍 Travel Takes the Spotlight: Multi-generational trips are booming! Partner with family-focused influencers to reach these travelers. ✨ Fashion Finds: Gen Z and Millennials crave unique styles. Influencers with #GRWM and try-on hauls connect brands to eager audiences. 🐾 Pet Parenting: Pets are family too! Collaborate with pet influencers to highlight sustainable, high-quality products. 🍿 Snack Savants: Creativity and convenience rule. Influencers seamlessly integrate snack brands into engaging content. Dive deeper and check out the full blog in the comments below. #SocialMediaTrends #TravelTrends #FashionTrends #BrandStrategy #CPG #ShopperMarketing #BrandMarketing

ICYMI - Big News! Allow us to reintroduce Henry Prevette as our new Vice President of Business Development! Henry will lead the charge in business development and partnerships - crafting and accelerating opportunities with tech innovators, agencies, investment firms, consultants, and more. His mission: to drive mutual success and growth. We invite brands interested in partnering with us to reach out to Henry and explore new possibilities together. Welcome aboard, Henry! 👏 Dive into the full press release in the comments. #WelcomeToTheTeam #NewEngen #BusinessDevelopment #Partnerships #DigitalMarketing #Growth

The Acorn team represented well at the Cannes Lions International Festival of Creativity! It looks like such a blast Candice Evans Gray & Ali Smith. 🙌 #cannes #cannes2024 #canneslions #cannes24 #canneslionesinternationalfestivalofcreativity