New Engen, Inc.

Drumroll, please! 🥁 New Engen has once again been recognized as one of Inc. Magazine's Best Workplaces of 2024! 🎉 We couldn't be more excited and proud to be recognized for our ongoing commitment to creating a supportive and engaging work environment that helps our employees thrive. At New Engen, we believe our team members are our greatest asset. We're dedicated to fostering a workplace that encourages collaboration, creativity, inclusion, and growth. Our flexible work arrangements and comprehensive benefits package are just a few ways we ensure our employees have the resources they need to succeed both professionally and personally. This award is a testament to the incredible hard work and dedication of our team. A huge thank you to each and every one of you – your passion and commitment make New Engen such a fantastic place to work. You inspire us to keep raising the bar for what a great workplace can be. ❤️ We look forward to building on this success and continuing to invest in our culture and people. Cheers to a bright future ahead! 🥂 #IncBestWorkplaces #IncMagazine #EmployeeEngagement #CompanyCulture #Teamwork #WinnerWinner

Ready for a mid-year check-in? 👀 In our recent blog, we drop the top trends shaping the social media and influencer landscape right now: 🔍 Travel Takes the Spotlight: Multi-generational trips are booming! Partner with family-focused influencers to reach these travelers. ✨ Fashion Finds: Gen Z and Millennials crave unique styles. Influencers with #GRWM and try-on hauls connect brands to eager audiences. 🐾 Pet Parenting: Pets are family too! Collaborate with pet influencers to highlight sustainable, high-quality products. 🍿 Snack Savants: Creativity and convenience rule. Influencers seamlessly integrate snack brands into engaging content. Dive deeper and check out the full blog in the comments below. #SocialMediaTrends #TravelTrends #FashionTrends #BrandStrategy #CPG #ShopperMarketing #BrandMarketing

ICYMI - Big News! Allow us to reintroduce Henry Prevette as our new Vice President of Business Development! Henry will lead the charge in business development and partnerships - crafting and accelerating opportunities with tech innovators, agencies, investment firms, consultants, and more. His mission: to drive mutual success and growth. We invite brands interested in partnering with us to reach out to Henry and explore new possibilities together. Welcome aboard, Henry! 👏 Dive into the full press release in the comments. #WelcomeToTheTeam #NewEngen #BusinessDevelopment #Partnerships #DigitalMarketing #Growth

The Acorn team represented well at the Cannes Lions International Festival of Creativity! It looks like such a blast Candice Evans Gray & Ali Smith. 🙌 #cannes #cannes2024 #canneslions #cannes24 #canneslionesinternationalfestivalofcreativity

At New Engen, we believe in celebrating diversity and inclusivity and creating safe spaces for all individuals. As Pride Month comes to a close, we want to share our support and belief in the importance of recognizing and honoring the LGBTQIA+ community and our employees. We aim to actively continue fostering a culture of acceptance, respect, and equality where everyone can let their authentic selves shine. 🌈 During our June DEIB & Culture All Hands, we gathered to celebrate, learn, and connect on the true spirit of Pride. It was a time of sharing personal stories, discussing meaningful allyship, exploring ways to celebrate and get involved, and delving into the rich history of Pride that has shaped this vibrant community. In previous discussions, we’ve covered the history of queerness, the importance of education around marriage equality, gender-affirming care, queer history, and celebrated traditions, and the extensive challenges currently unfolding due to the impact of anti-LGBTQIA+ bills and the risks they pose to progress and everyday life. We also emphasized the importance of intersectionality in understanding and supporting the diverse experiences within the LGBTQIA+ community. We want to extend our heartfelt gratitude to all who contributed their personal stories and experiences, helping us deepen our understanding of the importance of creating safe spaces for ourselves and our loved ones and continued support for LGBTQIA+ rights, history, allyship, and safety all year round. Our presentation would not be complete without polling what some of our teams are currently loving: ❤️ the anticipation of Lady Gaga's new album 🧡 #ChappellRoan 💛 Barry's fitness 💚 Indoor plants (IYKYK) 💙 #JojoSiwa 💜 WNBA (Women's National Basketball Association) 🤎 Iced coffee (again, IYKYK) 🖤 The tennis movie "Challengers" 🤍 Troye Sivan As we wrap up Pride Month, we invite you to join the conversation and share how you celebrated or what Pride means to you in the comments below. 💬 #PrideMonth #LGBTQIA+ #DiversityandInclusion #Equality #Allyship #Pride2024

Ever wondered what goes into a successful campaign? For the 2023 holiday season, we partnered with Mondelēz International to create the Season of Giving campaign - an omnichannel strategy to help the global snacking powerhouse break through the holiday noise. We collaborated with amazing influencers like Robert Lucas (aka @sweetimpact) to create thoughtful content and shoppable ads focused on charitable giving, holiday traditions, and recipe-sharing. 🎁🧑🏼🍳 We maximized the brand’s influencer investments through digital amplification across channels like CTV, reaching 875K+ consumers and driving a 99% video completion rate in the process. But the biggest payoff? $100K donated to Feeding America on behalf of the Mondelēz Season of Giving campaign. 👏 Thanks to our incredible partners at Mondelēz International and the amazing influencers who helped make this possible. Check out the case study linked in the comments below! #InfluencerMarketing #SeasonOfGiving #AcornInfluence #Mondelēz #HolidayCampaign #MarketingSuccess

I am SO proud of this one. This is partially the product of a meeting we had a few months ago as I took over Client Strategy and we were discussing headwinds for the year and conversations that we were having repeatedly with our potential clients. The team didn't just build slides for us to use...but working in parternship with our analytics team they built a dashboard for all. https://lnkd.in/g5hM6ft2 Our dashboard offers dynamic insights into digital advertising trends from previous election years. It helps us anticipate market behavior and address potential challenges and opportunities proactively. By analyzing data across various dimensions, including industry-specific insights, it aims to provide a comprehensive understanding and tailored strategies to optimize outcomes for all brands. At New Engen, Inc., we use this dashboard to support our clients across various industries. One of the main concerns for our clients is managing costs in the unique climate of an election year, especially in 2024, which also features the Paris Summer Olympics and increased digital ad spending from global players like Temu. Our dashboard insights empower brands to monitor CPM fluctuations as political spending increases, assess industry-specific impacts, and analyze channel performance. This allows for tailored responses to increased competition and market dynamics. Key Trends The New Engen 2024 Election Insights Dashboard highlights a historical reliance on highly visual channels such as social media, video, and display, which may lead to higher CPMs in these areas. However, digital marketing trends can vary significantly each year, making it essential to monitor overall costs and use the dashboard to distinguish between market trends and brand-specific factors affecting ad spend. Based on observations from 2020, we expect a surge in advertising spend throughout the year, leading to higher advertising costs across industries. Unlike 2020, the increased number of advertisers may result in sustained high CPMs post-election and during peak shopping periods like Black Friday/Cyber Monday. Brands should stay alert and adjust their Q4 campaigns accordingly. In the latter part of the year, we anticipate rising CPMs and potential volatility in conversion rates, especially during significant events like the presidential debates, which could shift audience attention away from advertising channels. Being aware of these dates and fluctuations will be crucial for optimizing campaign performance and maximizing ROI. Want to play around with it? It's all yours......

Ever wondered what goes into a successful campaign? For the 2023 holiday season, we partnered with Mondelēz International to create the Season of Giving campaign - an omnichannel strategy to help the global snacking powerhouse break through the holiday noise. We collaborated with amazing influencers like Robert Lucas (aka @sweetimpact) to create thoughtful content and shoppable ads focused on charitable giving, holiday traditions, and recipe-sharing. 🎁🧑🏼🍳 We maximized the brand’s influencer investments through digital amplification across channels like CTV, reaching 875K+ consumers and driving a 99% video completion rate in the process. But the biggest payoff? $100K donated to Feeding America on behalf of the Mondelēz Season of Giving campaign. 👏 Thanks to our incredible partners at Mondelēz International and the amazing influencers who helped make this possible. Check out the case study linked in the comments below! #InfluencerMarketing #SeasonOfGiving #AcornInfluence #Mondelēz #HolidayCampaign #MarketingSuccess

🚨 On July 1st, brands and advertisers will officially lose access to Universal Analytics - be sure to get everything you need from your UA properties before it's too late. 👀 Here are a few tips to help you feel confident and prepared for the final transition to GA4. ⚡️ #UniversalAnalytics #GA4 #MarketingAnalytics #MarketingNews #DigitalMarketing #DigitalMarketingInsights

Today, as our offices are closed, we take a moment to reflect on the significance of Juneteenth for our New Engen community. On this Juneteenth, we honor the resilience and rich history of the Black community. This day is not only a powerful celebration of history and culture but also a crucial reminder of the injustices the Black community has faced and continues to face. At New Engen, we understand that meaningful progress requires ongoing education and action. Last week, during our company-wide all-hands meeting, we highlighted Juneteenth's history and encouraged employees to commemorate the day by seeking Juneteenth events and volunteer opportunities in our local and virtual communities. We are constantly working to create a safe and welcoming environment where everyone can thrive by embracing diversity, creating equity, and fostering empathy. We have curated a list of events and educational resources below where we can all celebrate, learn, donate, and volunteer. 💡 Learn more about the history of Juneteenth: https://lnkd.in/g4EX_uUD 📚 Looking for more resources? Check these out: 🎧 NPR's Code Switch Podcast: https://lnkd.in/gGAHriW 🎞️ Films: • American Promise: https://lnkd.in/dzkKnUEu • Faith & Freedom: https://lnkd.in/ewq-AeAG • Juneteenth Explained: https://lnkd.in/dwshC-d • Summer of Soul: https://lnkd.in/eMnyf8Q9 Check out some of these local Juneteenth events: 📍 Seattle, WA: • Juneteenth Celebration event: https://lnkd.in/eKFfshCd • Seattle Skate Party: https://lnkd.in/driGfpj 📍 New York City, NY • Carnegie Hall Celebration concert: https://lnkd.in/enJ65MRR • 15th Annual Juneteenth Celebration: https://juneteenthny.com/ 📍 Raleigh NC: • Legends Gala: Juneteenth Celebration: https://lnkd.in/eTAt94HK Let’s continue to celebrate, learn, and grow together. #Juneteenth #CelebrateJuneteenth #DiversityAndInclusion #BeTheChange #EqualityForAll