Segmentation (Marketing)
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Recent papers in Segmentation (Marketing)
Quality of life (QOL) has become a central issue of concern in peoples’ lives and the research on this topic has largely increased in the past decades. However, some studies on QOL only adopted objective indicators and QOL research is... more
Marketing choices are crucial components of a strategic marketing process. At this stage of planning, decisions are made in order to indicate the direction of the marketing mix not to mention the way products are going to be perceived in... more
Segmentation and targeting are cited as being a core part of marketing strategy for any organisation. This paper examines whether the major supermarkets in Melbourne, Australia have successfully managed to segment the market and target... more
Since 1991, India is emerging as a key destination for marketers from across the globe. However, littlework of relevance has been undertaken to understand the Indian Consumers. It is believed that the Indian metropolitan consumers are... more
The present data illustrate the effectiveness of utilizing theoretically guided models to develop consumer-based micro-segmentation strategies. The results provide marketers with a powerful discriminant function calculated from six... more
The results from this study extend previous research by empirically testing the involvement based Psychological Continuum Model (PCM) segmentation procedure on sports spectators. To date, the procedure has only been verified using sports... more
Download: https://doi.org/10.2307/j.ctv5cg94w The automotive sector represents more than a simple industry. Since the late nineteenth century, it has embodied the economic and technological power of nations, the lifestyle, the dynamics of... more
Definition of nine visit segments of the Tate website
One of the major activities a marketing manager is expected to undertake is that of segmentation, targeting and positioning the brand. This paper examines whether some of Australia’s top pharmaceutical retailers have successfully managed... more
Despite the growing body of literature on consumer loyalty, little attention has been given to identifying attitudinal variables useful in predicting allegiance to athletic teams. The changing nature of sport marketing has made it... more
The sharing economy is a global phenomenon with rapid growth potential. While research has begun to explore segmentation between users and non-users, only limited research has looked at consumer segmentation within sharing economy... more
Research regarding the use of social media among travelers has mainly focused on its impact on travelers' travel planning process and there is consensus that travel decisions are highly influenced by social media. Yet, little attention... more
Neural computing is a very extensive, separate science. We apply its solid theory has made it possible to solve many kinds of problems one of which is offline handwriting character recognition. The goal of optical character recognition is... more
Since from the conception, there have been way too many impediments towards the success of Tata Motors dream project – Nano. It seems evident that Tatas have had problems with the entire marketing mix for Nano. There were initial safety... more
Research on sport spectators and sport fans is examined to develop a model of the psychological connections that individuals experience with sports or sport teams. The Psychological Continuum Model (PCM) is introduced. It provides an... more
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium...
This executive summary report is presenting the consumer behaviour of purchasing a Lamborghini Aventador. A clear mission and vision of Lamborghini to ensure that the organisation is on the right track. The objective of the organisation... more
The Toyota Prius is today's leading mid-size hybrid sedan in the world mass market. The Prius offers a stylish exterior; Hybrid Synergy Drive and an EPA label fuel economy of 52 miles per gallon (mpg) in the city and 45 mpg on the... more
The Purpose of this report is to conduct a market analysis of Apple Inc. and discuss its commitments and brand strength. This report will also discuss Apple Inc. business strategy, its privacy policies, goals and market share. Furthermore... more
This dissertation explores options for improving the success of market segmentation research by testing different market segmentation methods and effects of information and communication technologies (ICTs) in tourism research. The... more
Direct mail marketing will continue to be successful when tools are used to optimize audience selection. Audience selection for direct mail campaigns should be smarter and more personalized in the growing presence of online marketing.... more
Drawing on your understanding of international marketing topics, you are required to produce a report to fulfil the following brief. Prepare an outline marketing plan for a foreign brand, for entry into an international market... more
The objective of this thesis was to design a marketing strategy plan for a case company in Thailand. Due to confidentiality, the case company is blinded as Company X, who has also sponsored primary research surveys included in the study.... more
Market segmentation is one of the marketing concepts that are relatively long applied in business practice. Saturation of the market and consumer heterogeneity caused that segmentation, despite some criticism, continues to be an important... more
Since 1991, India is emerging as a key destination for marketers from across the globe. However, littlework of relevance has been undertaken to understand the Indian Consumers. It is believed that the Indian metropolitan consumers are... more
The present study is aimed at segmenting participants’ motivation for attending the Interamnia World Cup (IWC) in 2012 and identifying whether motivational profiles differ by demographics and post-consumption behaviors. The IWC is an... more
This lecture to MA Media Management students introduces the concepts of market segmentation, targeting and positioning. The are many examples of how this is done in UK media.
Comparasion Cerelac Products between India and United Kingdom
The research has the main goal of developing a strategic and operational marketing strategy plan by using VALS psychographic segmentation for implementing the marketing strategy the main purpose of the study is to provide a frame work for... more
Psychographic model is the model that explains consumer behavior towards decision making based on personality, values, attitudes, interests and lifestyles while behavioral model looks at benefits a consumer anticipates, the usage rate and... more
Le jouet est l’un des témoins privilégiés des changements sociaux : au centre des transactions familiales, intimement lié à l’enfance, historiquement différencié entre les sexes, il permet de mettre au jour l'évolution de la place de... more