Chris Duell

Chris Duell

Greater Melbourne Area
2K followers 500+ connections

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I handle Product Management for the Swag Benefits & Money product suite at Employment Hero.

Previously I was VP of Product Strategy & Operations at Dixa, focusing on their path forward as well as our cross departmental communication to improve the efficiency and effectiveness of the Product team.

While starting off my career in Engineering, today I work mostly in Product, but am a generalist / all-rounder by necessity.

Earlier, I was founder and CEO of Elevio, which went through Startmate in 2016, received investment from Blackbird and Airtree the same year, landed customers like Canva, Loom, Atlassian, eBay, Staples, and Epic Games, and was later acquired by Dixa in 2021.

While working on Elevio I also had a side hustle, ReleaseNotes.io, which was also acquired in 2021 so I could spend more time being a new Dad.

Earlier still (~2009) I created and later sold TwitHawk, one of the first marketing platforms for Twitter, which is sadly no longer in operation.

To date, companies I've founded have gone on to create more than $35m of value through revenue and acquisitions.

Erleben Sie

  • Employment Hero Graphic

    Employment Hero

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    Melbourne, Victoria, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Victoria, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Melbourne, Australia

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    Participated in the 2016 cohort of Startmate with Elevio

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    Achieved a Distinction average at approx 80% (equiv of First Class Honours)

Publications

  • Tweeting CRM

    eCommerce Times

    Twitter can be an effective CRM tool, but businesses need a strategy to make it work. Businesses often don't know exactly what they're getting into when they start using Twitter. They need to be prepared for a potential onslaught of various kinds of customer interactions and be able to direct these interactions to the right staff people.

    See publication

  • Twitter Marketing Interview with Chris Duell

    Digital Marketing Institute

    I was asked by Digital Marketing Institute to give some insights on how TwitHawk works, and into Marketing on Twitter in general.
    I tried to be as thorough as I could with the questions they gave me, and provide as may insights, and points to think about.

    See publication

  • Developers Doin' it Right: Chris Duell of TwitHawk

    Oneforty

    For our first edition of “Developers Doin’ it Right” we have Chris Duell, a web developer in Melbourne, Australia who created the app TwitHawk, which “is a real time targeted marketing engine that will find people talking on Twitter now by your chosen topic and location, allowing you to really hit your target mid conversation with ease.” Twithawk recently reached a milestone of 250,000 Tweets sold, which made us want to know more.

    See publication

Projects

Honors & Awards

  • Australian Web Award for Innovation

    Australian Web Industry Association

    elev.io won the innovation category at the 2014 Aus Web Awards

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