Safe Exchange

We’re thrilled to be working with Pixalate, the leading ad fraud prevention and data intelligence company. This is an important step forward to ensure a safer, more transparent programmatic advertising ecosystem. Daniel Riddell, Chief Technology Officer at A Parent Media Co. Inc. (APMC) explains, “Pixalate is a natural choice as we explore how publishers can leverage enhanced data points to expose net new revenue while protecting audiences of all types.” With an election year estimated at $14 billion unfolding before us, there is considerable opportunity for publishers, but also risk associated with audience and brand protection. Our joint efforts aim to enhance ad quality and mitigate fraud, providing a secure environment for brands and advertisers. By leveraging Pixalate's cutting-edge technology and Safe Exchange's robust platform, we are committed to protecting the integrity of digital advertising. Read more about how we're working together here: https://lnkd.in/diUKmskp #SafeExchange #Pixalate #APMC

We’re thrilled to be working with Pixalate, the leading ad fraud prevention and data intelligence company. This is an important step forward to ensure a safer, more transparent programmatic advertising ecosystem. Daniel Riddell, Chief Technology Officer at A Parent Media Co. Inc. (APMC) explains, “Pixalate is a natural choice as we explore how publishers can leverage enhanced data points to expose net new revenue while protecting audiences of all types.” With an election year estimated at $14 billion unfolding before us, there is considerable opportunity for publishers, but also risk associated with audience and brand protection. Our joint efforts aim to enhance ad quality and mitigate fraud, providing a secure environment for brands and advertisers. By leveraging Pixalate's cutting-edge technology and Safe Exchange's robust platform, we are committed to protecting the integrity of digital advertising. Read more about how we're working together here: https://lnkd.in/diUKmskp #SafeExchange #Pixalate #APMC

At Safe Exchange, we're revolutionizing monetization in the digital realm. Our secure digital ad ecosystem unlocks revenue like never before, guaranteeing both security and profitability. With advanced metadata tagging for ads and a meticulous review process combining the best of human expertise and cutting-edge AI technology, we ensure that every exchange within our ecosystem is safe, transparent, and optimized for success. Learn more on how Safe Exchange is leading the way toward a more secure and lucrative digital landscape now: https://safex.tv/ #SafeExchange #APMC

We are excited to announce a partnership between Safe Exchange™ and Pixalate - the industry leader in ad fraud protection, privacy, and compliance analytics. Pixalate is a natural choice as we explore how publishers can leverage enhanced data points to expose net new revenue while protecting audiences of all types. Together, we work to uncover the problems, the potential, and unveil insights to ensure programmatic ad decisioning evolves to better serve audiences around the world. With an election year estimated at $14 billion ahead of us, there is considerable opportunity for publishers. Our first project exploring political ad spend will be a must-read. #SafeExchange #Pixalate

We are excited to see Safe Exchange's AdCurate™ leave its mark on the ongoing election cycle. Thank you, ElementalTV, for providing a comprehensive glimpse into the 2024 political ad spend landscape. #SafeExchange #ElementalTV #AdCurate #Election2024

We are excited to announce that Gabe Thomas, Vice President of Safe Exchange™, will be speaking at the Cynopsis Political Ad Spend 2024 Virtual Conference on February 15th, where he will discuss challenges and opportunities in the evolving landscape of political advertising. In his session, Gabe will delve into the pressing issue of non-brand-safe political ads in 2024, shedding light on the predicament faced by many publishers who are forced to block the entire category due to concerns over content appropriateness. Additionally, Gabe will address the struggles encountered by political advertisers who, amidst increasing demand, find themselves supply-constrained, making it difficult to achieve the scale necessary for effective campaign reach. Tune in to gain valuable insight into how advanced creative review tools like AdCurate™ from Safe Exchange™ are looking to solve this issue by providing real-time ad metadata to accurately determine what is (and is not) brand-safe, allowing platforms to leverage data to drive brand safety while finding incremental reach in supply that previously would have been off-limits to political advertisers. RSVP Today: https://lnkd.in/dJYp6BjR #SafeExchange #AdCurate #Cynopsis #PoliticalAdSpend2024

"A Parent Media Co. Inc.'s Kidoodle.TV® has been selected to power the Kids and Family Hub for VIDAA OS launching mid-2024, setting the stage for a safer and more engaging entertainment experience for children across the globe." We are pleased to announce the significant collaboration between Hisense USA, VIDAA USA, Inc., and A Parent Media Co. Inc. (APMC), poised to redefine children's entertainment, offering a secure and entertaining experience on Hisense TVs. "We are thrilled to join forces with APMC to deliver this transformative Kids & Family Hub," said Guy Edri, CEO of VIDAA USA Inc. "Kidoodle.TV® has already been among the top performing applications in the children's category on our platform, so APMC was the obvious choice to power, vet, and monetize this new dedicated and safe space for children of all ages." Kidoodle.TV®, known for its commitment to safety and quality content, will power the upcoming Kids & Family Hub, targeted to go live in the spring of 2024, on over 25 million VIDAA-powered Smart TVs worldwide, including those by Hisense USA, the world's second-largest TV manufacturer. With APMC's Safe Exchange technology ensuring safety and security, this hub will be a go-to destination for families, boasting an extensive library of over 50,000 engaging and educational videos, such as Paw Patrol, Blippi, Peppa Pig, Dude Perfect, and many more. "By integrating Kidoodle.TV® into the VIDAA Kids & Family Hub, Hisense USA TV becomes the ultimate destination for the most exceptional family content experience available," stated David Gold, President of Hisense Americas and CEO of Hisense USA. This collaboration marks a significant step towards a safer, more engaging entertainment experience for children globally. Learn more here: https://lnkd.in/giRsUAG6 #KidoodleTV #SafeStreaming #VIDAA #Hisense Neil Gruninger Daniel Riddell Brenda Bisner Guy Edri

Safe Exchange, owned by A Parent Media Co. Inc. (APMC), is pleased to announce the integration of AdCurate Ad Safety data into the ElementalTV product suite for real-time, high-efficacy ad blocking. APMC Chief Technology Officer Daniel Riddell remarked, "Most brand safety tools to date have been built with only the advertiser in mind. We're so excited to see how AdCurate can help further differentiate ElementalTV's suite of ad tech products to provide publishers with advanced tools for Ad Safety." Read the full article here: https://lnkd.in/gJ24Vj4g #SafeExchange #AdCurate #ElementalTV

In 2024 Connected TV is forecasted to garner more political ad dollars than ever before. AdImpact forecasts ad spending with Connected TV to increase by 33% compared to the 2022 midterms. Vivvix CMAG estimates $1.8 billion will be allocated to connected TV, compared to $1 billion in 2022. With so much budget on the table and issues like guns and abortion rights front and center, it's critical that publishers leverage an Ad Safety solution that can accurately filter political ads that aren't suitable for their audience. AdCurate from Safe Exchange helps publishers correctly identify political ads and allows blocking by sentiment and specific issues or topics.

We are excited to share that Gabe Thomas, VP of Product Strategy & Business Development, will be speaking at AdMonsters 2023 New Orleans Publisher Forum, where he will discuss safeguarding children's data. Tune in on Monday, November 6th, to gain valuable insight into COPPA and the future of data compliance for minors. #SafeExchange #PubForumNewOrleans #AdMonsters