#Orange #Icons attract attention 🏎 Just how popular @Magnus Walker is in the international young car community became clear to everyone by noon on Saturday: When our young project #Rennmeister together with Magnus Walker invited for a meet & greet at the event #Luftgekühlt Copenhagen, a queue of fans over 100 metres long formed in advance – and it was not to get shorter for the next three hours. Our Rennmeister team, led by Florian Carl Eisenblätter, Sonja Wilkens and Jan Röhmeyer, had come up with a lot on site: In addition to four spectacular #Porsche racing cars and thanks to the perfect collaboration with our partner in Denmark, Hans Just A/S, there was a #Jägermeisterbar with an impressive view and of course with tailor-made drinks. While Magnus Walker chatted with fans, took pictures, handed out and signed limited-edition Rennmeister X Magnus Walker posters, every fan could enjoy the chilled vibe at the Luftgekühlt festival with good drinks and perfect weather. When real icons meet, there is always something really special in the air! Thank you so much, Magnus! And a huge thank you to our whole team. You are "Those who make the night", Blazej Zulawski, Wojciech Pachulski, CD Works, Simon Borum Djursboe 📸 @Igor Sinitsin @Szymon Stanny 🔥 Magnus Walker Tap Edition Jack Carson #orangecarsdrivefaster #racecarsafterdark #rennmeister
Mast-Jägermeister SE
Weine und Spirituosen
Best Nights of your Life - Today & Tomorrow
Info
Mast-Jägermeister SE is producer and marketer of the well-known spirit brand Jägermeister. In the company founded by Wilhelm Mast in 1878, his son Curt Mast created the most famous premium herbal liqueur Jägermeister in 1935. The recipe of 56 herbs, blossoms and roots has remained unchanged to this day. Traditionally, Jägermeister is produced exclusively in the small town of Wolfenbüttel in northern Germany. Bottling takes place at plants in Wolfenbüttel-Linden and Kamenz in Saxony. From here, the herbal liqueur in the distinctive bottle is exported to more than 150 countries worldwide. In 2022, the brand with the stag was the world's best-selling herbal liqueur, with total sales of 120.7 million 0.7-litre bottles [9,4 mio. litre cases]. Nowadays Mast-Jägermeister has succeeded in combining the great traditions of a family-owned company with innovative and exciting marketing strategies. The family-owned company employs around 1,000 people worldwide. The first overseas branch of Mast-Jägermeister SE is opened 2014 in Camberley, United Kingdom. In 2015, Mast-Jägermeister SE took over its US importer, Sidney Frank Importing Company, and set up a subsidiary in the USA. The aquisition of further subsidiaries in the Czech Republic and Slovakia followed in 2019. As a family company, Mast- Jägermeister is aware of their responsibility to the people who consume the products and therefore are committed to the responsible marketing and advertising. Jägermeister pays special attention to ensure that sales, marketing, communication, and advertising activities promote the responsible enjoyment of the products by adults of legal purchase age who choose to enjoy Jägermeister.
- Website
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http://www.mast-jaegermeister.de/en/
Externer Link zu Mast-Jägermeister SE
- Branche
- Weine und Spirituosen
- Größe
- 501–1.000 Beschäftigte
- Hauptsitz
- Wolfenbüttel
- Kunst
- Kapitalgesellschaft (AG, GmbH, UG etc.)
- Gegründet
- 1878
- Spezialgebiete
- Premium Spirits
Orte
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Primär
Jägermeisterstr. 7-15
Wolfenbüttel, 38296, DE
Beschäftigte von Mast-Jägermeister SE
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Florian Schubert
HRIS-Manager bei Mast-Jägermeister SE mit Expertise in Personalstrategie und HR-Management
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Joao Vilaret
Area Director North Africa & Middle East at Mast-Jagermeister SE
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Sebastian Skawinski
Country Manager Poland
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Katia Egerter
Director Global Travel Retail
Aktualisierungen
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The #Jägermeister takes its hometown of #Wolfenbüttel out into the 🌍 world. Norddeutscher Rundfunk’s Nordtour with Peter H. Jagla and thomas kempernolte also stopped in Wolfenbüttel – and our #archivist Florian Carl Eisenblätter showed historical Jägermeister locations in Wolfenbüttel. From minute 09:10 you can get impressions (in German) of the place where our company was founded in 1878, of the barrel warehouse with its decades old barrels and of some real treasures in our #historicalarchive. Have fun watching! ➡ https://lnkd.in/eN4saD2W PS: Did you know that as a Jägermeister employee you can benefit from participating in JobRad | Deutschland? Florian, Jägermeister's historian also rides his own job bike. Thanks to our tours team for your support on-site, Martina Hasenkamp & Sharon Sczott! 📸 Chris Noltekuhlmann #brandhistory #wolfenbüttel #jobrad
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🚀 The SAVE THE NIGHT Fund 2024 is Here! 🚀 Jägermeister’s commitment to shaping the future of nightlife continues with the SAVE THE NIGHT Fund 2024. This year, we're teaming up with a powerhouse advisory board featuring Stacy Lentz, co-owner of the iconic Stonewall Inn, @Alejandra Gomez, cultural agitator in Latin music, Dimitri Hegemann, founder of Berlin’s legendary Tresor, and @Jorge Nieto, Creative Director at fabric in London. With up to €100,000 in funding, we’re looking for the most innovative ideas that make nightlife safer, more inclusive, and sustainable. Last year’s winners, Boyd Sleator & Holly Lester @Free The Night and Jesse Mwenda @Studio Can-V, have already shown what’s possible. Now, it’s your turn! 🗓️ Applications open September 10th. Don’t miss your chance to create the best nights today and tomorrow! Check out: https://lnkd.in/dHidmW4Z #SaveTheNight #NightlifeInnovation #Jägermeister #Nightlife #Inclusion #Sustainability
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As of today, our #limited number of #Jägermeister x Pantone #designpacks will be available worldwide & at select #airports. Don’t miss out on owning a piece of this unique collaboration.✨ We have designed the first monochrome design package for our iconic Jägermeister bottle together with Pantone. The start of an epic #collaboration! Introducing our new signature colours #HerbalGreen 🟢 and #CultureOrange 🟠 “Together with Pantone, we have evolved our unmistakable brand colours. The new colour codes will ensure the consistency of our brand’s palette worldwide in the future. Our biggest icon, the square bottle, is at the heart of both limited design packs. And the monochrome #design elevates them into true #collector’s #pieces,” explains Christian Suding, Global Teamlead Brand Marketing & Collabs. These colours represent the duality of Jägermeister – the “yin” and “yang” of our #brand. "Herbal Green" symbolizes our deep respect for nature, natural ingredients, and craftsmanship, while "Culture Orange" stands for our passion for unforgettable nights and urban culture. “Jägermeister has always combined deep roots in nature with the joy of celebrating community and experiencing best nights. The creative #partnership with Pantone captures these two sides of Jägermeister perfectly. This evolution of the core colours connects our two brand worlds with all their diversity and nuances. ‘Herbal Green’ and ‘Culture Orange’ embody the full character of our shot brand,” says Sven Schindler, Head of Global Brand & Digital Marketing at Mast-Jägermeister SE. #Jägermeister #Pantone #BrandColors #Marketing #LimitedEdition #HerbalGreen #CultureOrange #DesignInnovation #collaboration #brandmarketing #bestnightsofyourlife #drinkresponsibly 📸 Gregor Schläger
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Our iconic #Jägermeister #label, which is famous in over 150 markets around the world, has remained virtually unchanged since the very first design! Curt Mast, the #inventor of our Jägermeister, apparently had precise ideas right from the start about which pictorial symbols, colors and values should stand for the character of his herbal liqueur. The Braunschweig graphic designer Günther Clausen produced an initial design with the now famous elements according to Curt Mast's specifications: The legendary Jägermeister lettering, the impressive sujet of the Hubertus stag in the middle of the label and the typical Jägermeister colors. A very special part of the label is the surrounding rhyme “Das ist des Jägers Ehrenschild, dass er beschützt und hegt sein Wild; waidmännisch jagt, wie sich‘s gehört, den Schöpfer im Geschöpfe ehrt!”. This is the first verse of a longer poem by Oskar von Riesenthal, a forester and hunting writer who died in 1898. At the same time, it was a marketing #innovation that caused a sensation when the brand was invented: Jägermeister was the first company in the industry to present a slogan advertisement with the rhyme running around the label. #brandhistory #corporatearchive #labels #familycompany #tradition
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🌿 Respect for people and biodiversity 🌍 56 herbs, flowers, roots and fruits make the taste of #Jägermeister so unique. They come from over 40 countries around the world and represent the impressive diversity that goes into Jägermeister. But it also means that nature and man work hand in hand to make our herbal liqueur possible. To ensure that all 56 botanicals are available in the future, we work every day to make the supply chains of our raw materials sustainable and fair. That is why we are a proud member of the UNION FOR ETHICAL BIO TRADE (UEBT). Through our membership of UEBT, we are committed to treating people and biodiversity with respect in our sourcing processes. UEBT provides us with practical tools to assess our botanical supply chains, identify risks and take action with our suppliers where necessary. By the end of this year, we aim to have assessed the supply chains of all 56 botanicals. We will also conduct verification audits to the UEBT standard to ensure we are implementing the right actions or projects at the source - for the best nights of your life - TODAY AND TOMORROW. 🍃 #Sustainability #EthicalSourcing #Jägermeister #UEBT #Biodiversity
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🚀 Leading up to the 2024 Save the Night Fund Announcement 🚀 As we approach the launch of our 2024 Save the Night fund, we want to take a moment to reflect on the journey of the #SAVETHENIGHT initiative and its significance for both Jägermeister and the global nightlife community. From its inception in 2020, #SAVETHENIGHT has been more than just a campaign—it’s a movement dedicated to preserving and shaping the future of nightlife. Jägermeister has always been about creating unforgettable experiences, and the nightlife culture is a crucial part of that. When the pandemic hit, we knew we had to act to protect the communities that bring life to our brand. Our Head of Global Experiential Marketing, Kai Dechsling, shared some insights on the inspiration behind #SAVETHENIGHT, the impact it has had globally, and what participants can expect from the 2024 fund: Q: What inspired Jägermeister to launch #SAVETHENIGHT? A: "The initiative was born out of our commitment to the nightlife community—a vital part of Jägermeister's identity. We wanted to ensure that this culture remains vibrant and accessible for future generations." Q: How has #SAVETHENIGHT evolved since 2020? A: "It has grown from a crisis response to a long-term commitment, supporting artists, venues, and communities globally, and sparking innovation in the nightlife scene." Q: What role does the 2024 fund play in Jägermeister’s marketing strategy? A: "It’s a key part of our marketing, reinforcing our brand as one that supports a lifestyle and a community. The 2024 fund will continue to foster creativity, inclusivity, and innovation in nightlife." Stay tuned on how you can be a part of this transformative journey. The 2024 Save the Night fund is set to open very very soon, and we are excited to see the incredible projects and ideas it will bring to life. Let’s keep the spirit of nightlife alive—together. 🌌 #SaveTheNight #Jägermeister #Nightlife #Community #Innovation
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🎉 Hot collaboration ahead 🎉 Together with Pantone we've redefined our #brandcolors and are introducing limited edition design packs in "Herbal Green" 🟢 and "Culture Orange" 🟠. ✨ Starting September 9, 2024, these #exclusive packs will feature our iconic #Jägermeister bottle in a sleek monochrome design and with the iconic Pantone chip, paired with matching shot glasses and unique #brand items such as the #Porsche Carrera RSR in 1:43 scale or the exclusive #stag's head spout. Only 560 packs per #color will be available globally at select online shops & #airports worldwide. #HerbalGreen reflects Jägermeister’s deep connection to nature and craftsmanship, while #CultureOrange symbolizes the #passion of the #brand for unforgettable nights and urban culture. Together, they represent the balanced duality of #Jägermeister. Join us in celebrating this #creative #partnership with Pantone and the evolution of our visual identity. ✨ Big shoutout to the whole project team for their dedicated work Sven Schindler Christian Suding Julia Bosse Sonja Wilkens Maike Weimann Florian Carl Eisenblätter Carola Seybold Porsche AG Atttd. Studios Mutter David Bendzko Rika Stünkel Britta Staege, MA & Team Mast-Jägermeister Deutschland GmbH Oliver Adomeit Nele Baetcke @basskoster #Jägermeister #HerbalGreen #CultureOrange #Pantone #BrandColors #DesignPacks #drinkresponsibly #collaboration #brandmarketing #bestnightsofyourlife
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Happy New Month, LinkedIn Community! 🍂 We’re thrilled to introduce that these seven amazing colleagues have joined our team: Phillip, Sandra Victoria Ziebart, Tessa Morgenroth, Mathias, Lena, Annerose Brose & Olena Tseytlina 🎉 Let’s make this September one to remember – full of collaboration, success, and new opportunities. 🚀 #NewColleagues #WelcomeToTheTeam #Talents #Jägermeister #BestNightsOfYourLifeTodayAndTomorrow
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#MeetOurMeisters – Meet Karla Jil Hettinger! Karla is already in the third year of her apprenticeship as an industrial clerk and tells us about her day-to-day work at #Jägermeister in the video. Are you looking for a dynamic apprenticeship for the year 2025? The recruitment phase has just started! We are looking for motivated Jägermeister apprentices for the following professions and dual study programme based in #Wolfenbüttel or #Kamenz: ➡ Industrial Clerk ➡ Machine & Plant Operator ➡ IT Specialist ➡ Dual Study Progamm: Business Administration (in cooperation with the WelfenAkademie e. V. in Braunschweig as well as in cooperation with the HSBA Hamburg School of Business Administration in Hamburg) ➡ Dual Study Progamm: Business Informatics (in cooperation with the WelfenAkademie e. V. in Braunschweig) #jointheteam #apprentiscesship #dualstudy