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Marketing & Business Leader | Accelerating Growth for Global Media companies & Startups…
Articles by Abhishek
Contributions
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You've rebranded your business. How do you ensure your brand messaging connects with new target audiences?
The fundamental question to answer is why do you need to rebrand before starting the whole process. Rebranding is not merely a logo change, there has to be changes in the positioning and how you will deliver value to the customer. Rebranding is an expensive project and needs to be thought through carefully.
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Here's how you can effectively delegate responsibilities in content strategy.
It is important to be clear on the roles of each individual and their outcome. Whether it is planning a content calendar, creating the piece of content or distributing it. Each person needs to work in rhythm so it plays out perfectly and on time
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Here's how you can tailor your marketing strategies to engage a younger demographic.
One thing that I found helpful is to never forget marketing fundamentals, it doesnt matter whether its boomers or Gen Z. Understanding communication channels that resonate with them, what works in short format content and why influencers help build additional reach.
Activity
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𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗼𝗳 𝗟𝗶𝗳𝗲 I know a gent in his 80s, an accomplished Industrialist, who continues to walk the shop floor, is clued on to the daily…
𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗼𝗳 𝗟𝗶𝗳𝗲 I know a gent in his 80s, an accomplished Industrialist, who continues to walk the shop floor, is clued on to the daily…
Liked by Abhishek Verma
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STEER World is at an inflection point, and we are in front of large global opportunities in several domains. 𝑾𝒆 𝒂𝒓𝒆 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄𝒂𝒍𝒍𝒚…
STEER World is at an inflection point, and we are in front of large global opportunities in several domains. 𝑾𝒆 𝒂𝒓𝒆 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄𝒂𝒍𝒍𝒚…
Liked by Abhishek Verma
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Promoting Reading I saw these placards/ table top posters in the Relay outlet in Hyderabad airport. To see a book shop, who is the last link in the…
Promoting Reading I saw these placards/ table top posters in the Relay outlet in Hyderabad airport. To see a book shop, who is the last link in the…
Liked by Abhishek Verma
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Bildung
Licenses & Certifications
Volunteer Experience
Honors & Awards
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Top 50 Digital & Social Media professionals of India
CMO Asia and Youth Marketing Forum
Awarded by CMO Asia and Youth Marketing Forum for exemplary contribution to the cause of integrating digital thinking in the marketing space over the course of one's career
Languages
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Englisch
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Hindi
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Organizations
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Chartered Institute of Marketing, UK
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OOOOOOHHHH... VERY IMPORTANT! Listen to the episode on my podcast. link below. season 3, ep 3. On spotify and everywhere else. 🍒 🍑 Emmanuel…
OOOOOOHHHH... VERY IMPORTANT! Listen to the episode on my podcast. link below. season 3, ep 3. On spotify and everywhere else. 🍒 🍑 Emmanuel…
Liked by Abhishek Verma
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Brilliant chart on the changing impact of Performance Marketing on ROI as businesses scale. When one starts from a zero base in D2C start ups, the…
Brilliant chart on the changing impact of Performance Marketing on ROI as businesses scale. When one starts from a zero base in D2C start ups, the…
Shared by Abhishek Verma
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