The Vegetarian Butcher

NEW MEAT, NEW FOOD 🍽️ Meat us at ProVeg International's New Food Conference 2024, happening in Berlin on September 3! The Vegetarian Butcher is a proud sponsor of the event, offering the tastiest insights and newest innovations, like our plant-based battered fish filet. What to expect more? 🫱🏼🫲🏻Pioneers united in their love for our plant-based Food Revolution ✅ Be on top of innovations, insights ánd the pecking order, by joining panel discussions and workshops about sustainability and plant-based food technology Register at: https://lnkd.in/dswsvC8 #NewFoodConference2024 #thevegetarianbutcher #plantbased

CATCH YOU AT NORDSEE 🐟 We took the Food Revolution offshore and brought back a new icon! Find it at NORDSEE GmbH: the newest plant-based “backvisch” Ciabatta, featuring our plant-based battered fish fillet. Go sea (and taste) it for yourself: flaky on the inside with a perfectly golden crust on the outside.   Not afraid to swim against the stream? Catch you at Nordsee!   #plantbased #fish #thevegetarianbutcher #sacrificenothing #nordsee

GOLDEN PARTNER 🏆 The Vegetarian Butcher is a proud winner of the ‘Gouden Partner Award 2024’! A huge recognition that actively flocking together with retailers pays off in driving the biggest Food Revolution of all times 🫱🏼🫲🏻 “Because the plant-based meat category changes so quickly and often, it is crucial that retailers and suppliers work closely together on a broader, category vision. We actively collaborate to build new, long-term habits amongst consumers and grow the category, without having to change or sacrifice meaty traditions", says Valerie Vos, Country Business Lead BNX.   Read the full interview here: https://lnkd.in/e4-7DZKH   Levensmiddelenkrant #thevegetarianbutcher #award #sacrificenothing #plantbased 

We have some exciting news to share! After more than five sizzling years as CEO at The Vegetarian Butcher, Hugo Verkuil has decided to take a well-deserved sabbatical. During this time, he’ll be spending quality moments with his family and pursuing some exciting adventures of his own. Over the past five years, Hugo’s leadership has been instrumental in The Vegetarian Butcher’s journey and we’re grateful for all his contributions to the Food Revolution. Hugo played a crucial role in The Vegetarian Butcher's global expansion, successfully launching in over 55 markets through customer-driven initiatives. He led the set-up and expansion of a superior plant-based portfolio. Additionally, he was at the front end of impact-driven campaigns challenging the status quo, such as Schnitzelgate (our ‘I am not confused’ in 2020, ‘Make no misteak’ in 2022), and our ‘Elephant in the Room’ #ClimeatAction campaign during COP26 that further fuelled the brand's mission to release all animals from the food chain. As we bid farewell to Hugo, we’re thrilled to introduce Rutger Rozendaal as our new CEO. Rutger is a familiar face within our team, having been its Global Commercial Director over the last few years, and we’re confident he’ll continue driving our mission forward to become the biggest and most impactful Butcher in the world 🌎🔪 We wish Hugo all the best on his journey and welcome Rutger to this exciting new chapter! #thevegetarianbutcher #CEO #sacrificenothing

We are excited to share that we’re teaming up with the LSG Group, a quality leader in airline catering and onboard retail, to transform in-flight dining. Together, we will introduce mouth-watering plant-based meals that cater to a wide array of passenger preferences, aligning with leading global nutrition trends. Today we kicked it off by providing some delicious plant-based snacks together at World Travel Catering & Onboard Services Expo.   This dynamic partnership promises to elevate customer satisfaction, allowing travelers to savour the flavours and textures they love in a variety of authentic dishes, crafted with our innovative plant-based meat. With the combined expertise of both companies, these culinary creations are set to soar to new heights. Together, we will be exploring how the future might look like and where to realize first joint projects with customers. LSG Sky Chefs #plantbased #thevegetarianbutcher #airlinecatering #aviation #sacrificenothing

EVERY, creator of the world’s first hen egg made without the hen, partners with The Vegetarian Butcher 🤝🏼   When on a mission, we love to work with the right partners to become even more impactful together. Powered by craftsmanship and cutting-edge innovation, a great example is our new partnership with high-performance ingredient company The EVERY Company.   EVERY is the first company in the world to create and commercialize nature-equivalent egg products made without hens, using precision fermentation. They are partnering with the world’s most iconic brands to launch products powered by EVERY’s humanely sourced, highly functional egg ingredients. EVERY’s flagship product, EVERY Egg, recently starred in a delicious 5-course menu at 3-Michelin-Star restaurant Eleven Madison Park!   This breakthrough, clean-label ingredient is a natural fit with The Vegetarian Butcher’s mission to release animals from the food chain. After years of dedicated effort to further veganize our product range, this new collaboration aims to accelerate the final steps of this process, while preserving the delicious taste and texture of our products.   #thevegetarianbutcher #sacrificenothing #plantbased

HOLY COW 🐄🎖️ For the fourth consecutive year, we've secured a spot among the top 3 most sustainable brands, according to consumers in the Netherlands! The Vegetarian Butcher NL proudly clinches third place in the Sustainable Brand Index™, Europe's largest sustainability brand research. This means that Dutch consumers see us as a brand that helps people to live more sustainably. Our mission is at the heart of our product and our campaigns, so the recognition for our brand means a lot. Congratulations to Tony's Chocolonely and Ekoplaza, who have secured the first and second positions this year!🏆 #sbi #sustainability #impact #sacrificenothing

A big next step in the Food Revolution - as the first restaurant chain in Germany, BURGER KING Deutschland GmbH will be offering its plant-based meat menu items cheaper than its animal meat counterparts!    Starting from today onwards, Burger King Deutschland is setting the next milestone on the way to more variety in taste, with a reduction of 10 eurocents on every plant-based meat menu item. Burger King Deutschland also offers the largest plant-based range among German quick service restaurants with a plant-based version of almost every menu item since 2022, powered by The Vegetarian Butcher !   #thevegetarianbutcher #sacrificenothing #burgerking #plantbased

BIG IN JAPAN!   We’re excited to share that…   Family Mart, Japan's second largest convenience store chain, just launched 2 delicious dishes with The Vegetarian Butcher’s vegan Chicken Chunks! Available at 2,800 Family Mart stores in the Tokyo metropolitan area, we hope many meat lovers will be able to experience how tasty plant-based can be.   If you were planning a trip to Tokyo… you know where to find us!   東京でお会いしましょう (aka see you in Tokyo)   #thevegetarianbutcher #foodrevolution #sacrificenothing #plantbased

THE VEGETARIAN B#TCH*R 🤯 Pardon our French, but the new decree set by the French government, which bans terms like ‘butcher’ and ‘sausage’ for plant-based meat products, has us scratching our heads. The decree responds to a request from the animal agriculture industry to stop using meat-related names for plant-based foods. The argument: such labels could allegedly “mislead and confuse consumers.” At The Vegetarian Butcher – oh là là! Did we just say Butcher? – we firmly believe in making it easier and more inviting for people to try plant-based options. Using 'meaty' product names for plant-based alternatives helps people choose options they know and love, without the animal and the negative climate impact. So France, s'il vous plaît, let’s accelerate the transition towards more plant-based foods instead of slowing it down. #plantbased #schnitzelgate #thevegetarianbutcher #foodrevolution