Ad Net Zero

📢 It’s Friday! Here’s the latest from Ad Net Zero before we call it a week!    🌱 Elle Chartres, UK Director of Ad Net Zero, presented a Townhall to Alliance of Independent Agencies members. This shared insights into the state of sustainability in the advertising industry, Ad Net Zero’s mission and actionable steps that everyone in the industry can take to upskill themselves to push towards a net zero future. Thanks to Graham Kemp and the AIA team for the opportunity to speak to your members!  📖 A quick read before the weekend on how Reckitt’s marketing academy is ‘raising the floor and the ceiling’: https://lnkd.in/eB5HWcb3 💫 And finally, we now have a glorious explainer video, courtesy of The Mixx and Coffee Design Ltd - have a watch and get in touch if you would like us to support your own sustainability journey: https://lnkd.in/e6Hg_A9h 🌏 Happy weekends all! 🌏

🌏 This week we would like to highlight IKEA as a brilliant example of a company that is actively pushing sustainability efforts through their innovative campaigns and strategy. IKEA aims to become a circular and climate-positive business by 2030, a goal supported by the steps they've integrated into their business. They’ve started this journey by implementing sustainable products and materials, renewable energy, carbon reduction targets, and offering sustainable food options.  ♻ 🌱 Key insights from their 2023 report showed significant progress. A reduction in the total IKEA climate footprint was estimated to be 24.1 million tonnes of CO2 down 12% from 2022 and 22% compared to the baseline year 2016. These results show the power of making sustainable choices and how every step contributes to making a positive difference. 💫 🤓 Full IKEA Sustainability Report for 2023 here: https://lnkd.in/ejkg4snM

📢We Are AdGreen today announced a new version of their widely used carbon calculator. This latest iteration introduces measurement for new elements of production, to ensure a more complete carbon total which reflects current production methods. Read more about it here.

📢 Friday Roundup! Here is everything new from the Ad Net Zero Team...  👏 We hosted our first ever Young Leaders Group and what a brilliant session to kick things off! It was great to see how engaged and motivated so many of you are to ignite change in sustainability. We also hosted our 4th SME Group this week which focused on H2 priorities and dived into insightful questions and feedback from our supporters. Thanks to everyone who joined. ♻Elle Chartres and Sam Woodman PIEMA REnvP presented a townhall to Open Media UK on the practical action required to incorporate sustainability into our everyday practice.   ♻Elle delivered a ‘Lunch’n Learn’ townhall at Born Social’s wonderful Shoreditch office. We really enjoyed the inquisitive and practical questions from the Born Social team discussing regulation, education and getting ahead of the curve.   🌏 A special welcome to our newest supporter, Azerion UK we look forward to having you on board with the Ad Net Zero journey.   Finally, the Advertising Association has published its inaugural report from their AI Taskforce, on ‘Advertising and AI: application and responsible use’. A must read before the weekend - read here: https://lnkd.in/eivpSPYY #climateaction #advertising #sustainability #ai #communityengagement #climate #environmentalservices #youngleaders #leadersoftomorrow #sme

For this week's better future showcase, we turn our attention to the ‘Windy Retreats’ Campaign created with agency Robert/Boisen & Like-minded, Copenhagen. 💨    Research found that 85% of people who oppose wind turbines in their local area do so because they believe turbines cause too much noise – so Danish energy company Andel invited them to spend two nights in a ‘Windy Retreat’ - a home located next to turbines.     Hosts made their homes available, and people could spend two nights living next to wind turbines for free, dispelling myths surrounding wind turbines, and ensuring Andel can continue to deliver on its commitments towards a greener future. 🌱     You can read more on this campaign here: https://lnkd.in/ebn2PYsW   Brand: Andel  Agency: Robert/Boisen & Like-minded, Copenhagen.     #greenerfuture #windyretreats #sustainableadvertising   

For this week’s ‘Better Futures Showcase’ we would like to draw your attention to advertising agencies TBWA\Australia, TBWA\Chiat\Day, Fanclub PR, who created ‘Winnie-the-Pooh: The Deforested Edition,’ the first piece of classic literature updated for environmental reasons.       The reimagining of the iconic 1926 children’s book was created by eco-friendly toilet paper brand Who Gives A Crap, using reworked illustrations to show how traditional toilet paper production is thinning forests around the world.    The campaign set out to educate both children and adults, by highlighting the catastrophic reality of deforestation, and inspire people to switch to Who Gives A Crap’s 100% recycled bamboo toilet paper.      The imagery sheds light on the reality we face, putting the issue of deforestation into the spotlight to help families, and beyond, understand how this impacts our trees and forests.     For more information visit: https://lnkd.in/emzefHS2   Credits Brand: Who Gives a Crap   Media Agency: Eleven, TBWA\Melbourne, TBWA\Chiat\Day, FanClub   Awards: Winner of PRWEEK Global, Shortlisted at Cannes Lions #SustainableAdvertising

☀️"We have to be more ‘show’ vs. ‘tell’. The more we can show examples of what we mean by this, it's for the betterment of business and sustainability." US Director John Osborn perfectly articulating why Ad Net Zero does what it does. ☀️ Thanks Boston Consulting Group (BCG) for having us at Cannes Lions International Festival of Creativity this year. #climateaction #inspiration #sustainablegrowth #sustainability #canneslions

🌏 Happy Friday! Catch up on what the Ad Net Zero team have been up to this week...      Sebastian Munden, Chair of Ad Net Zero, continued the ANZ journey towards sustainable advertising and presented the ‘Cannes Behaviour Change Magic Ingredients’ to the VML team. This was part of an insightful series of post-Cannes events - thank you to the VML team for the work that went into this!        GroupM hosted a Growth Session, on ‘Sustainable Marketing and Media’, including speaker Ninoksha D.👏They have identified six key takeaways for advertisers who are looking to start or are already on their sustainability journey. Find out more here: https://lnkd.in/e9TD96s6   Question of the Week: As the sustainability conversation picks back up, should marketers be held accountable for the energy consumption of new media formats and technologies? Campaign US has shared a new article featuring John Osborn, Director of Ad Net Zero US and Jess M. at System1. 🤓 Read full article here: https://lnkd.in/eJvnEed #SustainableAdvertising

🌱 For this week 'Better Future Showcase', Harriet Lamb, CEO at WRAP, provides expert commentary reflecting on Makro's brilliant initiative for using 'Life Extending Stickers', created by GREY COLOMBIA. The campaign effectively addresses the major issue of food waste in Colombia. As a result of using the stickers, the shelf lives of produce was extended by up to six days and saved 40-70 tonnes of food waste per week! Read Harriet Lamb's full article here: https://lnkd.in/eqyKiQXi

🗣 The standard deadline to enter the Campaign Ad Net Zero Awards is this Thursday so don't miss out! We are looking for cutting-edge campaigns and innovative projects that work hard to transform sustainable advertising worldwide. The work will be judged by global experts, who are all eager to review your submissions.      Take a look at the outstanding work from the 2023 winners: https://lnkd.in/eFDrYaZP    For guidance on what the judges are looking for this year, check out ‘The Top Tips Webinar’ which shares some of the judges insights on what makes an award-winning entry, watch here: https://lnkd.in/e-p7Jt3m    Enter before Thursday 18th of July: https://lnkd.in/eP22GR4J #CampaignAdNetZeroAwards #SustainableAdvertising